Google Updates

If you’re a law firm that pays attention to your online marketing, you know the feeling. That slight sense of dread or anticipation when you hear the words “Google Core Update.” The search engine giant finished rolling out what we’re calling the “Summer 2025 Core Update” a few weeks ago, and after reviewing the data,… Read more

Google Business Profile (GBP), formerly known as Google My Business, remains a cornerstone of online visibility for attorneys. We’ll delve into the significant changes and updates to GBP in 2025, offering valuable insights for law firms to adapt and thrive in the increasingly competitive online landscape. The Importance of Google Business Profile for Law Firms… Read more

Google’s AI Overview is changing the way people search for information online. This new search feature offers AI-generated summaries at the top of search results can be seen as a challenge as well as an opportunity for law firms. Let’s dig into the impacts for your law firm. What are AI Overviews? AI Overviews—formerly known… Read more

The legal world is changing, and so is how clients find attorneys. In 2025, having a strong online presence isn’t just a good idea—it’s essential. If law firms want to succeed, they need to understand Search Engine Optimization (SEO), and that’s where we come in with our 2025 SEO Guide for Law Firms. Why SEO… Read more

Staying ahead of the curve is essential for law firms that want to have a competitive edge online. 2025 brings a wave of new trends and challenges that will shape how law firms approach their SEO strategies. From the rise of AI-powered search features to the increasing importance of user experience, we’ll explore key developments… Read more