No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
Let’s paint a picture. You have seen an increase in online leads for your law firm — but Google Analytics tells a different story of marketing channels that are not converting and organic content that is not reaching potential clients. Something isn’t adding up with your digital marketing and lead generation strategies, and you need…
For as long as digital legal marketing has been around, branded search was the one piece of digital real estate a law firm could take for granted. You fought in the trenches for non-branded, category keywords like car accident lawyer or business litigation attorney. You paid for Local Services Ads and PPC clicks. You spent…
Halloween is the one night a year people go looking for a scare on purpose. Someone searching for a lawyer at 11pm after a car accident or a custody blowup is not one of those people. They want a fast answer, a phone number that works, and some sign that the firm on the other…
Let’s paint a picture. You have seen an increase in online leads for your law firm — but Google Analytics tells a different story of marketing channels that are not converting and organic content that is not reaching potential clients. Something isn’t adding up with your digital marketing and lead generation strategies, and you need…
On October 1, the Supreme Court agreed to decide whether people who entered the U.S. without inspection can be held in immigration detention without a bond hearing. The case is Rhoney v. Barbosa da Cunha (No. 26-104), and the ACLU says millions of noncitizens could be affected by the answer. For immigration firms, that’s a…
Google took nearly two weeks to roll out its most recent spam update, finally completing it on October 8, 2026. This is one of the longest and most volatile updates this year. For law firms, this update matters because it doesn’t behave the way other updates have in the past. It specifically targets violations of…
Artificial intelligence keeps making headlines across the legal industry. We already know it has found its way into legal research, document review, contract drafting, and the everyday administrative work that keeps a law firm running. But not every AI tool is designed with the demands of legal practice in mind. OpenAI is trying to change…
Artificial intelligence can help law firms work faster, but it also creates questions about who owns the content behind a tool. The first step in understanding the AI copyright risks for law firms is to know what software is doing and what your firm is asking it to do. Thomson Reuters v. ROSS gives firms…
Google Local Services Ads (LSAs) have been a valuable tool in the digital marketing toolkit for law firms for many years. These pay-per-lead digital advertisements appear at the top of Google Search Engine Results Pages (SERPs) above the organic search results — making them easily visible and easily accessible to potential law firm clients. With…
Do you need only practical SEO/GEO choices that can actually make your website stand out in a highly competitive niche like law? We will provide you with only 10 useful and practical things your website needs to rank, whether you are a solo attorney or have a large law firm. Technical SEO and AI-Ready Architecture…
Prediction markets are the subject of ongoing legal battles. The gaming and financial sectors are racing to regulate these entities and determine whether they are legal in the first place. As state and federal regulators begin to get involved, prediction market companies are turning to Google Search and AI tools to find lawyers who can…
A growing number of law firms have quietly added a new member to the content team, and it does not take lunch breaks, ask for a raise, or get writer’s block. Claude, the AI assistant built by Anthropic, has become a common tool for drafting blog posts, service pages, and social captions at a pace…
Most advice about family law website design stops at “use warm colors and a friendly photo.” That’s not wrong; it’s just not the part that decides whether a firm gets the case. We looked at nine family law and divorce websites, from four-attorney shops in Grand Rapids to multi-state firms with 50-plus people, and lined…