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Top 10 Tips and Tricks for Google Business Profile Optimization
Your law firm’s Google Business Profile (GBP) may be the first interaction that potential clients have with your law firm online. Your Google Business Profile is much more than an online business listing, it serves as a platform for you to promote your law firm online, engage with potential clients, and drive success — if… Read more
How to Tell if Your Law Firm’s Website Needs an Upgrade?
Your law firm’s website is often the first impression you make on potential clients. It’s your 24/7 online representative, showcasing your expertise, building trust, and attracting new clients. What happens when your website starts to show its age? A dated or poorly functioning website can deter potential clients, hurt your online visibility, and potentially damage… Read more
What Are People Searching for When They Need a Lawyer?
When someone needs legal help, their first instinct is often to turn to the internet. They type their questions into a search engine hoping to find answers and maybe even the right lawyer for their situation. For law firms, understanding what potential clients are searching for online is going to help you get more clients…. Read more
Where to Put Your Law Firm’s Digital Ad Budget: A Strategic Guide
In today’s competitive legal landscape, a strong online presence is non-negotiable. But with so many digital advertising options vying for your dollars, where should you allocate your law firm’s precious marketing budget? We’ll guide you through the key considerations and explore the pros and cons of various platforms to help you develop the best strategy…. Read more
Partnering for Success: A Thanksgiving Reflection
Growing a business is tough. It’s even tougher if you are on your own. Luckily at Civille, we have an experienced leadership team that understands how to build a company with a customer-centric approach. But that alone doesn’t equate to success. Forming strategic partnerships is key to making your product more valuable to a larger… Read more
What’s New in Law Firm SEO For 2025?
Staying ahead of the curve is essential for law firms that want to have a competitive edge online. 2025 brings a wave of new trends and challenges that will shape how law firms approach their SEO strategies. From the rise of AI-powered search features to the increasing importance of user experience, we’ll explore key developments… Read more
When Should a Law Firm Have More Than One Website?
While a single, well-optimized website is usually the best approach for most law firms, there are certain scenarios where having multiple websites might be strategically advantageous. Let’s explore some of these situations and the factors to consider when making this decision. Distinct Practice Areas and Brands If your law firm operates in two very different… Read more
How to Rank for a Topic in Legal
In the digital age, where potential clients turn to search engines for legal guidance, achieving high rankings for relevant topics is important for any business, and that includes law firms. However, the legal landscape is a competitive arena, with numerous firms vying for those coveted top spots on the search engine results page (SERP). Even… Read more
Website Essentials for Every Law Firm
In many cases, a potential client’s first interaction with your business will be with your website and an estimated 97% of people discover new businesses online. That is an important statistic for law firms that want potential clients to find them online and Civille is here to help. Civille is a premier website provider for… Read more
How Will Law Firms Use AI in 2025
As artificial intelligence continues to advance, the legal profession could see significant change. 2025 is expected to see wider adoption of AI in law firms, offering new opportunities for efficiency while also prompting important discussions about ethical and responsible use. From mundane tasks to complex legal analysis, AI is set to redefine how lawyers work,… Read more
Local Service Ads Verification Change for Lawyers
Google is rolling out a critical update to its Local Service Ads (LSAs) verification process for lawyers. If your law firm uses LSAs to generate leads, this change impacts you. What’s the Update? In essence, lawyers appearing in your Local Service Ads will now need to complete an additional identity check, beyond their license check,… Read more
What Makes Law Firm SEO Different?
Search Engine Optimization (SEO) is a tried and true tactic to drive online traffic to your website and manufacture business opportunities. SEO is valuable in almost any industry — but may be even more valuable to law firms, lawyers, and attorneys. Recent data has shown that an estimated 17% of legal clients search for a… Read more
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