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The bar exam is changing in a major way in 2026. The NextGen Uniform Bar Examination will first be given on July 28 and 29 in 10 jurisdictions. Compared with the current exam, the new exam will place more weight on skills used in daily practice. This shift will affect law students and new attorneys…. Read more

For more than two decades, legal marketing operated on a single, predictable track. Your firm built a website, optimized it for a specific set of local keywords, and fought to rank at the absolute top of a flat list of blue links. If a potential client needed an advocate, they typed short phrase fragments like… Read more

Martindale-Hubbell is a name almost every attorney recognizes, even if they’re not entirely sure what it does anymore. It’s been around since 1868, which makes it one of the oldest names in legal marketing by a wide margin. But that long history is also part of the confusion. Is Martindale a directory like Justia? A… Read more

If you’ve spent any time researching marketing options for your law firm, you’ve probably come across FindLaw. It’s one of the oldest names in legal marketing, and chances are a competitor in your market already has a profile there. The pitch is simple: get listed, get found. But the real question firms should be asking… Read more

Most people don’t really think about artificial intelligence. You open an app, type a prompt, ask a question, and get a response. But not all AI works that way anymore. This technology operates in the background, without a clear beginning or end to the interaction. It listens in the background, collects data, and responds when… Read more

Content is King. That statement was the foundation of Search Engine Optimization (SEO) for years — and still remains a key to digital marketing in many respects — but thin, low-quality content may have the opposite effect intended. The continued development of Artificial Intelligence (AI), its impact on Search Engine Results Pages (SERPs), and updates… Read more

For many different law firms, you have no choice but to be visible online. The age of “word of mouth is good enough” is quickly going away. When potential clients hear about your firm, they instantly take to the internet to check you out. Without a presence, you’re leaving market share on the table. Directories… Read more

A federal judge sanctioned an attorney for citing six cases that did not exist. Another firm was fined after submitting a brief built on fabricated precedent generated by a chatbot. These are not isolated incidents anymore. They are a pattern, and the pattern keeps repeating because lawyers are adopting AI research tools faster than they… Read more

The world of online marketing, Search Engine Optimization (SEO), and general online search has changed dramatically with the increased use of Artificial Intelligence (AI) by Google search engines. Google AI Overviews have taken over the Search Engine Results Pages (SERPs) and many online searchers are getting the information they need directly from the AI-generated overview… Read more

There is a particular kind of search query that tells you everything about where someone is emotionally. “Can I keep my house if I file bankruptcy.” “What happens to my car if I can’t pay.” “How do I stop wage garnishment fast.” These are not research questions. They are distress signals. The person typing them… Read more

Artificial intelligence is playing a larger role in the legal industry every year. Many firms are experimenting with law firm AI tools in one way or another, from drafting emails and summarising documents to helping with research and content creation. The promise is simple: save time, reduce repetitive work, and free solicitors and staff to… Read more

It might be time to throw away the old SEO playbook from the last few years and start with something new. SEO is always changing and it is important for law firms that want to improve their online visibility to adapt to these changes and keep up. While content remains a valuable source of online… Read more