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Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —… Read more

As AI search tools like Google’s AI Overviews and ChatGPT continue to reshape how people find legal help, many law firms are wondering how to adapt. The reality? If you’ve already been investing in the fundamentals of good SEO — building organic traffic through helpful, original content — you’re ahead of the curve. What’s Good… Read more

When it comes to local search for your law firm, it’s easy to get tunnel vision. All the focus, all the effort, and all the anxiety tend to revolve around one single platform: your Google Business Profile. But what if a potential client isn’t using Google? What if they’re searching on their iPhone’s default map… Read more

Let’s be real, emails might not be the most modern way to market these days. It’s not flashy. It’s not trending on TikTok. But when it’s done right, email can be a very helpful tool for law firms to stay in touch with past clients, keep potential clients engaged, and build real relationships over time…. Read more

Having a Google Business Profile for your law firm isn’t just a necessity. It’s practically mandatory. If you don’t go through the trouble to make one, then Google might make one for you. But what happens when your profile gets suspended? What does that suspension mean, how did it happen, and most importantly, how can… Read more

Local service ads offer a lot of value, especially to a law firm. They are easy to set up, easy to manage, and the leads are very trackable. This is all fortunate for a law firm looking to make a dent and get some more leads. Unfortunately, it’s also easy for your competitors to do… Read more

AI is changing search – and Google is reacting.  With the recent trends that show the younger demographic using TikTok and ChatGPT essentially as a search engine, we now see Google announcing some big moves with AI Overview and now AI Mode.  We recently ran a case study and wrote about how Google is giving… Read more

For most websites, law firm websites included, your homepage is going to be your most visited page. This is where people will land when they are in need or even just curious. Your homepage will be the intro to who your firm is, what you are capable of, and what working with you is going… Read more

We’ve done the research. Now, Google has confirmed what we already found out: AI content is being scored as low quality. But it’s not the algorithm that is doing the checking – it’s people.  This admission came out at the recent Search Central Live Madrid conference. Search Analyst and Search Relations Team Lead John Mueller… Read more

SEO is the art of getting found within search engines. Getting found is already difficult if it were just your firm that was trying to get found in your field, but you also have all your competitors, blogs, Reddit, and countless other sites and resources all trying to carve out their own share of the… Read more

Search Engine Optimization (SEO) is an important piece of the puzzle for online success.  The combination of well-crafted website content, optimized on-page content, high-quality links, and link building can improve the online visibility of your law firm’s website. This is Search Engine Optimization, and it is a valuable tool for law firms and attorneys that… Read more

San Francisco isn’t just the heart of tech innovation, it’s also a city where legal competition is fierce. With law firms lining Market Street and solo practitioners serving neighborhoods from the Mission to the Marina, standing out requires more than just a good reputation. In today’s digital landscape, a solid online presence is a must…. Read more