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Law firms need a digital strategy to compete in today’s online world. This is a fact.  It’s great if you have a strong referral network and do well with word-of-mouth advertising. But if you are content solely relying on these sources, you are missing out on great leads. There are two main reasons why.  If… Read more

SEO is a marathon, not a sprint.  Heard this one before? As cliche as it is, it’s unfortunately true. A Search Engine Optimization (SEO) strategy is an investment.  But you also can’t simply throw money at the first company that comes along and says they do SEO. There are many things you need to do… Read more

Your Google Business Profile (GBP) is a cornerstone of your firm’s online presence. It directly influences how you appear in Google Maps, local search results, and the prominent Knowledge Panel that appears on the side of search results. Let’s walk through setting up, claiming, and verifying your profile for maximum visibility. Why a Google Business… Read more

In the competitive world of legal services, ranking on the first page of Google isn’t just a bonus—it’s vital. Search engine optimization (SEO) is the way forward, but it’s a game your competitors are also playing. This guide will unlock the strategies and insights you need to get ahead and stay ahead in search results,… Read more

A high-quality website is just one step that you can take to help drive success for your business – but it is not the only one. The more people that find your website, the more potential clients you will have and listing your law firm website on online business directories and legal review websites can… Read more

The search for the right SEO company isn’t easy in the legal space. Talk to 10 attorneys, and nine of them have been “burned” by an SEO agency that overpromised and underdelivered.  Such is the burden of existing in the legal SEO space and providing true value to clients. The overcoming of objections can be… Read more

In today’s digital age, a robust online presence is essential for law firms of all sizes. Search Engine Optimization (SEO) is a cornerstone of that presence, boosting visibility and driving qualified leads to your website. If you’re new to the concept, don’t worry—this 2024 beginner’s guide to law firm SEO will give you a strong… Read more

In today’s competitive legal landscape, attracting clients requires a strategic approach to advertising. Gone are the days of relying solely on Yellow Pages or bus bench ads.  The “best” form of advertisement for a lawyer hinges on multiple factors, including target audience, practice area, and budget. This article delves into the evolving world of legal… Read more

In today’s competitive legal landscape, a strong marketing strategy is essential for law firms of all sizes.  An effective approach will not only help you attract new clients but also establish your firm as a trusted authority in your practice area.  Here are 10 essential and actionable law firm marketing tips to elevate your firm’s… Read more

Many lawyers dream of the freedom and control that comes with starting their own practice. If you’re one of them, there’s never been a better time. Technology has leveled the playing field, and clients are increasingly open to working with smaller and more specialized firms. But while the rewards of a solo practice can be… Read more

As a law firm, you understand that effective marketing is essential for attracting new clients and growing your practice. But with so many options, where do you focus your efforts? The answer will vary depending on your firm’s specialty, target audience, and resources. However, there are key channels that any legal practice should consider. Let’s… Read more

If you’re a smaller firm, you must be efficient to compete. Don’t get us wrong, there are many advantages to being a solo and/or small firm. But efficiency is a key to success. Case management software catalyzes streamlining operations, enhancing productivity, and ultimately improving client service delivery. By centralizing critical case information, documents, and communications… Read more