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Is Google AI Overview Good for Law Firms?
AI, SEO

Is Google AI Overview Good for Law Firms?

Google AI Overview is shaking up the search engine results page (SERP) landscape. But is this AI-powered feature a boon or a bane for law firms? Like any new technology, it presents both opportunities and challenges. Let’s delve deeper into how AI Overview might impact your law firm’s online presence. What is Google AI Overview?… Read more

What is Google AI Overview?
2024, AI, SEO

What is Google AI Overview?

Google has once again shaken up the search engine landscape with the introduction of AI Overview, a feature that utilizes artificial intelligence to provide concise summaries at the top of search results. For law firms, understanding this new tool and its potential impact is essential. While it offers exciting opportunities, there are also some caveats… Read more

20 Content Topics for Trademark Attorneys
SEO

20 Content Topics for Trademark Attorneys

The legal landscape is rapidly evolving, and the way clients find attorneys is no exception. In the past, potential clients might have relied on referrals or local listings. Today, however, the internet reigns supreme. A staggering number of people begin their search for legal help online, and for trademark attorneys, this presents a golden opportunity…. Read more

How to Improve the Accessibility of Your Law Firm Website
Accessibility, Design, SEO

How to Improve the Accessibility of Your Law Firm Website

In today’s digital age, your law firm’s website is often the first point of contact for potential clients. Ensuring it is accessible to everyone, including those with disabilities, isn’t just a matter of good practice—it’s increasingly important for your online visibility and reputation. Google actively promotes web accessibility, and you should at least be thinking… Read more

Law Firm SEO: What are Sitelinks and How to Change Them?
SEO

Law Firm SEO: What are Sitelinks and How to Change Them?

In the world of search engine results pages (SERPs), sitelinks hold a special place. These extra links that Google sometimes displays below your main website listing offer direct navigation to deeper sections of your site. They can boost clicks and guide potential clients to the most relevant content. But here’s the catch: you can’t directly… Read more

20 Content Ideas for Immigration Attorneys
SEO

20 Content Ideas for Immigration Attorneys

Recent events in the United States, including the end of the COVID-19 pandemic and past administration, have led to immigration increasing again. The State Department was reported to have issued 10.4 million temporary visas in 2023 alone.  Unfortunately, there are often not enough immigration attorneys available to handle the processes and legal cases for incoming… Read more

How Can SEO and PPC Work Together for a Law Firm?
Paid Advertising, SEO

How Can SEO and PPC Work Together for a Law Firm?

Law firms need a digital strategy to compete in today’s online world. This is a fact.  It’s great if you have a strong referral network and do well with word-of-mouth advertising. But if you are content solely relying on these sources, you are missing out on great leads. There are two main reasons why.  If… Read more

How Long Does it Take SEO to Work for My Law Firm?
SEO

How Long Does it Take SEO to Work for My Law Firm?

SEO is a marathon, not a sprint.  Heard this one before? As cliche as it is, it’s unfortunately true. A Search Engine Optimization (SEO) strategy is an investment.  But you also can’t simply throw money at the first company that comes along and says they do SEO. There are many things you need to do… Read more

Law Firm SEO: How to Outrank Your Competitors on Google ⬆️
2024, SEO

Law Firm SEO: How to Outrank Your Competitors on Google ⬆️

In the competitive world of legal services, ranking on the first page of Google isn’t just a bonus—it’s vital. Search engine optimization (SEO) is the way forward, but it’s a game your competitors are also playing. This guide will unlock the strategies and insights you need to get ahead and stay ahead in search results,… Read more

Top 10 Law Firm SEO Companies
SEO

Top 10 Law Firm SEO Companies

The search for the right SEO company isn’t easy in the legal space. Talk to 10 attorneys, and nine of them have been “burned” by an SEO agency that overpromised and underdelivered.  Such is the burden of existing in the legal SEO space and providing true value to clients. The overcoming of objections can be… Read more

2024 Beginner’s Guide to Law Firm SEO
2024, Page Speed, SEO

2024 Beginner’s Guide to Law Firm SEO

In today’s digital age, a robust online presence is essential for law firms of all sizes. Search Engine Optimization (SEO) is a cornerstone of that presence, boosting visibility and driving qualified leads to your website. If you’re new to the concept, don’t worry—this 2024 beginner’s guide to law firm SEO will give you a strong… Read more

What is the Best Form of Advertisement for a Lawyer?
SEO, Website

What is the Best Form of Advertisement for a Lawyer?

In today’s competitive legal landscape, attracting clients requires a strategic approach to advertising. Gone are the days of relying solely on Yellow Pages or bus bench ads.  The “best” form of advertisement for a lawyer hinges on multiple factors, including target audience, practice area, and budget. This article delves into the evolving world of legal… Read more

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