Google Local Service Ads have really taken off over the last year or two. Initially, it was rolled out in a beta program, and now Google opened it up to the entire US, increasing the eligible amount of service-related companies. For law firms, Google Local Service Ads has proven to be a successful strategy, especially… Read more
You’ve been in a car accident. You’re injured. It wasn’t your fault. After assessing your injuries, the instinct you may have is to immediately contact an attorney. This unexpected life event requires the assistance of a professional. Time is of the essence. As a personal injury (PI) attorney, you’ve been on the other end of… Read more
Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm. Read more
End of the year is always a good time to reflect on not only your accomplishments at your law firm, but things you could do better. Regardless of how successful or unsuccessful you were in 2021, it’s important to look back and start thinking about strategies and improvements as you head into the new year. This article takes a closer look at digital marketing strategies you need to focus on in 2022. Read more
Every law firm wants to know the secret ingredient to more traffic and more leads for their website. The problem is, more traffic and more leads are dependent on many things. You could have all the website traffic you want, but if your site is outdated, slow, or your brand reputation isn’t great (or not visible), people won’t convert. And on the contrary, if you have a great-looking website and law firm brand but aren’t focusing on bringing in traffic or the right traffic, you’re either missing out on leads or throwing money out the door. Read more
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