LSA
Three Local Services Ads Changes Hitting Law Firms This Fall
Google Local Services Ads (LSAs) have been a valuable tool in the digital marketing toolkit for law firms for many years. These pay-per-lead digital advertisements appear at the top of Google Search Engine Results Pages (SERPs) above the organic search results — making them easily visible and easily accessible to potential law firm clients. With…
Local Service Ads Verification Change for Lawyers
Google is rolling out a critical update to its Local Service Ads (LSAs) verification process for lawyers. If your law firm uses LSAs to generate leads, this change impacts you. What’s the Update? In essence, lawyers appearing in your Local Service Ads will now need to complete an additional identity check, beyond their license check,…
LSA Dispute Option Gone: What Lawyers Need to Know
As of July 2024, Google has made significant changes to the Local Service Ads (LSA) platform, specifically for the dispute process. The manual dispute option, which allowed lawyers and business owners to challenge the validity of leads or ratings, has been removed. This change has left many lawyers wondering what this means for their LSA…