Everything You Need to Market Your Law Firm Better
Videos, event recaps, blog posts, and free guides — all in one place. Browse by what you need or start with what’s new.
HIT THE ROAD WITH CIVILLE
We go where our clients are. Catch us at legal conferences, bar association events, and law firm tech summits throughout the year — and come find us if you want to talk websites, SEO, or anything in between.
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October 26-27ClioCon 2026
Legal Marketing & SEO Insights
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ARTICLE
Your Clients Are Already Using AI Before They Call You — What It Means for Intake and Client Trust
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
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Multi-Office Law Firm Websites: What Breaks When You Scale Past One Location
Opening a second office feels like a milestone, and it should. More reach, more cases, more proof your firm is doing something right. What nobody warns you about is that your website was quietly built for one location, and the day you add a second one, things start to break in ways that are hard…
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Your Clients Are Already Using AI Before They Call You — What It Means for Intake and Client Trust
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
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Does Your Firm Need an AI Use Policy? The 2026 Disclosure Rules Explained for Small Firms
Artificial intelligence is becoming part of daily legal work, from research tools to document drafting. For small practices, that convenience also brings ethical duties. An AI policy for law firms can give attorneys and staff clear rules for using these tools while protecting client information and meeting disclosure requirements. Is There One AI Disclosure Rule…
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How AI Is Affecting Your Law Firm’s Keyword Growth
Is your law firm keyword growth declining? You’re not alone. If you’ve opened Search Console this year and felt your stomach drop, you’re not imagining things. Across three of our larger client accounts- one criminal defense firm, one family law firm, and one estate planning firm- impressions and total clicks have been sliding since the…
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Business Law Firm Websites: Why B2B Clients Judge You Differently Than Consumer Clients
When you design and build a website, it is important to consider who your intended audience is. A website built for a Business-to-Consumer (B2C) model that caters to individual consumers or clients may take a different approach or place emphasis on different website elements than a website that is built for a Business-to-Business (B2B) model….
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Are Insurance Companies Using AI to Deny Claims Faster? What Claimant Attorneys Are Seeing
It is no secret that insurance companies are looking for new and creative ways to deny claims. Doing so saves on their own bottom line, often to the detriment of the insured. But are insurance companies now using AI to deny claims even faster? You bet they are. AI is shifting the landscape across every…
Free Legal Marketing Guides
We’re more than a website vendor — we’re educators. Download our latest legal marketing guides and stay ahead of industry trends.
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How to Get Your Law Firm Cited in AI
When someone asks ChatGPT or Google’s AI to recommend a lawyer, is your firm in the answer? This guidebook explains how AI tools decide which firms to cite, what signals they pull from your website and reviews, and the concrete steps that improve your odds of showing up. This is where search is heading, and early movers have the advantage. -
How to Use AI for Your Law Firm’s SEO
AI is changing how law firms show up in search, and most firms haven’t caught up. This guidebook breaks down where AI actually helps your SEO, where it hurts, and how to use it without publishing content Google penalizes. You’ll get practical steps you can hand to whoever manages your website, plus the mistakes we see firms make most often. -
Solo Law Firm Digital Marketing Playbook
Running a solo practice means marketing gets whatever time is left over, which usually isn’t much. This playbook is built for that reality. It covers where solo attorneys should focus first, what to skip entirely, and how to compete against bigger firms without their budgets. Every recommendation accounts for the fact that you’re the attorney, the owner, and the marketer. -
How to Optimize Your Law Firm’s Google Business Profile
Your Google Business Profile drives more calls than most pages on your website, yet most firms set it up once and never touch it again. This guidebook walks through the settings, categories, photos, and review strategies that move your firm up in local map results. Everything here is specific to law firms, and you can knock most of it out in an afternoon. -
How to Improve Your Law Firm’s Page Speed
Slow websites lose cases. Potential clients leave before your homepage loads, and Google ranks you lower because of it. This guidebook explains what actually slows down law firm websites, how to test your own site in minutes, and which fixes matter most. No developer background needed. We’ll show you what to check and what to ask your web team to fix. -
How To Bring in More Quality Law Firm Leads
More leads doesn’t help if half of them aren’t cases you’d take. This guidebook covers how to attract the right clients for your practice areas, qualify them before they ever reach your intake team, and stop wasting time on calls that go nowhere. You’ll learn what’s working right now for firms your size, from website changes to follow-up timing. -
How To Boost Your Law Firm’s SEO
Ranking on Google isn’t luck, and it isn’t something only big firms with big budgets can do. This guidebook covers the fundamentals that actually move law firm rankings: practice area pages, local signals, reviews, and content that answers what potential clients search. Skip the theory. These are the same steps we use with our own clients, laid out in plain terms.
