GBP
Estate Planning Attorney SEO: The 2026 Guide to Ranking and Getting Found
It might be time to throw away the old SEO playbook from the last few years and start with something new. SEO is always changing and it is important for law firms that want to improve their online visibility to adapt to these changes and keep up. While content remains a valuable source of online…
Fixing Google Business Profile Edits That Won’t Save
It is one of the most maddening experiences in digital marketing. You log into your Google Business Profile (GBP) to make a small update. You could be changing your closing time, correcting a typo in your firm’s name, or adding “Wrongful Death” to your service list. After you perform the change and click save, Google…
How to Manage Business Profiles on Bing, Apple, and Yahoo
When it comes to local search for your law firm, it’s easy to get tunnel vision. All the focus, all the effort, and all the anxiety tend to revolve around one single platform: your Google Business Profile. But what if a potential client isn’t using Google? What if they’re searching on their iPhone’s default map…
What Does it Mean When Your Law Firm’s GBP is Suspended?
Having a Google Business Profile for your law firm isn’t just a necessity. It’s practically mandatory. If you don’t go through the trouble to make one, then Google might make one for you. But what happens when your profile gets suspended? What does that suspension mean, how did it happen, and most importantly, how can…
Google Business Profile for Lawyers: Changes in 2025
Google Business Profile (GBP), formerly known as Google My Business, remains a cornerstone of online visibility for attorneys. We’ll delve into the significant changes and updates to GBP in 2025, offering valuable insights for law firms to adapt and thrive in the increasingly competitive online landscape. The Importance of Google Business Profile for Law Firms…
Top 10 Tips and Tricks for Google Business Profile Optimization
Your law firm’s Google Business Profile (GBP) may be the first interaction that potential clients have with your law firm online. Your Google Business Profile is much more than an online business listing, it serves as a platform for you to promote your law firm online, engage with potential clients, and drive success — if…
Local Service Ads Verification Change for Lawyers
Google is rolling out a critical update to its Local Service Ads (LSAs) verification process for lawyers. If your law firm uses LSAs to generate leads, this change impacts you. What’s the Update? In essence, lawyers appearing in your Local Service Ads will now need to complete an additional identity check, beyond their license check,…
Do Law Firms NEED a Google Business Profile?
In today’s digital age, law firms face fierce competition for visibility and client acquisition. Amidst a sea of legal websites, Google Business Profiles (GBPs) have emerged as a non-negotiable asset for modern law firms. But is it truly a need? Let’s dive in and discover why having a well-optimized GBP isn’t just advantageous, it’s essential…
LSA Dispute Option Gone: What Lawyers Need to Know
As of July 2024, Google has made significant changes to the Local Service Ads (LSA) platform, specifically for the dispute process. The manual dispute option, which allowed lawyers and business owners to challenge the validity of leads or ratings, has been removed. This change has left many lawyers wondering what this means for their LSA…
Should Law Firms Have Multiple Google Business Profiles?
In the digital age, maximizing your law firm’s visibility on Google is essential. But should you go for multiple Google Business Profiles (GBPs)? It’s a question many law firms grapple with, and the answer isn’t always a simple yes or no. Let’s delve into the scenarios where it might be appropriate and the potential pitfalls…
Setting up and Verifying Your Firm’s Google Business Profile
Your Google Business Profile (GBP) is a cornerstone of your firm’s online presence. It directly influences how you appear in Google Maps, local search results, and the prominent Knowledge Panel that appears on the side of search results. Let’s walk through setting up, claiming, and verifying your profile for maximum visibility. Why a Google Business…
Get Your Law Firm’s Google Business Profile Verified
If you don’t know what your Google Business Profile is, you should. Google creates these pages for a lot of businesses. If one has already been created for you, you’ll have to claim it, and if one hasn’t been created, you should create one. The problem for many law firms comes when it’s time to…