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How to Get More Personal Injury Leads for Your Law Firm
Lead Gen, Paid Advertising, SEO

How to Get More Personal Injury Leads for Your Law Firm

You’ve been in a car accident. You’re injured. It wasn’t your fault.  After assessing your injuries, the instinct you may have is to immediately contact an attorney. This unexpected life event requires the assistance of a professional. Time is of the essence.  As a personal injury (PI) attorney, you’ve been on the other end of… Read more

How to Get More SSDI Leads for Your Law Firm
Lead Gen, SEO, Website

How to Get More SSDI Leads for Your Law Firm

Being a disability attorney can be rewarding work. Having the unique skill set to assist individuals suffering financial hardship due to their medical condition sets disability attorneys apart from many other practices.  Unfortunately, it isn’t always possible to help everyone. As you know, not everyone qualifies for disability payments, and many of the individuals applying… Read more

Prospective and Current Clients Want to Contact You. Make it Easy.
Lead Gen

Prospective and Current Clients Want to Contact You. Make it Easy.

I have a “love/hate” relationship with my lawn. I love that I have a place where my kids can play and enjoy family backyard barbecues, but it has been a painful process to get it to a usable state. Over the course of a few years, I battled a few different challenges. They ranged from… Read more

5 Ways to Optimize Your Law Firm’s Conversion Rate
Analytics, Lead Gen

5 Ways to Optimize Your Law Firm’s Conversion Rate

Optimizing and improving your law firm’s conversion rates is the best way to not only get more clients but to improve the quality of your clients. Conversion rate optimization is one of the most important factors to your law firm’s growth. Making small tweaks to your site (and more importantly, the right things) could help you turn those visitors into more valuable clients and more growth for your law firm.  Read more

Optimizing Your Law Firm’s Conversion Rate Starts With Analytics
Analytics, Lead Gen

Optimizing Your Law Firm’s Conversion Rate Starts With Analytics

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

Should My Law Firm Have a Microsite?
Lead Gen, Website

Should My Law Firm Have a Microsite?

A website is an important part of any business. For law firms, your website serves multiple purposes. It’s your virtual billboard or front door. Your site is where first impressions are made and more often than not, where they can be lost. It’s where customers and potential customers alike go to find information and resources…. Read more

Your Website Leads are Bad Because Your Website is Bad
Design, Lead Gen, SEO

Your Website Leads are Bad Because Your Website is Bad

If your law firm website leads are bad, it’s because your website is bad. Cause. Effect.  This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more

Five Scary Things Law Firms Do in Digital
Lead Gen, SEO

Five Scary Things Law Firms Do in Digital

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Respond to Potential Clients Like You Mean It
Lead Gen

Respond to Potential Clients Like You Mean It

Stop me if you have heard this one before. You go online and spend a few hours researching a new product or service you are considering. You check industry reports and scour over online reviews. You seek out third-party insight and trusted expert advice as you determine what is the right offering for you. This… Read more

The Importance of a Quick Response
Lead Gen

The Importance of a Quick Response

My first experience with inbound lead response time came in 2010 when I started my professional career as a consultant in the automotive industry. At that time, car dealerships were going through a transformation in regards to their marketing spend. Internet leads were becoming all the rage and a vital component to any successful dealership…. Read more

Maximizing your Law Firm’s Website Lead Generation Success
Lead Gen

Maximizing your Law Firm’s Website Lead Generation Success

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

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