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Optimizing Your Law Firm’s Conversion Rate Starts With Analytics
Analytics, Lead Gen

Optimizing Your Law Firm’s Conversion Rate Starts With Analytics

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

Should My Law Firm Have a Microsite?
Lead Gen, Website

Should My Law Firm Have a Microsite?

A website is an important part of any business. For law firms, your website serves multiple purposes. It’s your virtual billboard or front door. Your site is where first impressions are made and more often than not, where they can be lost. It’s where customers and potential customers alike go to find information and resources…. Read more

Your Website Leads are Bad Because Your Website is Bad
Design, Lead Gen, SEO

Your Website Leads are Bad Because Your Website is Bad

If your law firm website leads are bad, it’s because your website is bad. Cause. Effect.  This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more

Five Scary Things Law Firms Do in Digital
Lead Gen, SEO

Five Scary Things Law Firms Do in Digital

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Respond to Potential Clients Like You Mean It
Lead Gen

Respond to Potential Clients Like You Mean It

Stop me if you have heard this one before. You go online and spend a few hours researching a new product or service you are considering. You check industry reports and scour over online reviews. You seek out third-party insight and trusted expert advice as you determine what is the right offering for you. This… Read more

The Importance of a Quick Response
Lead Gen

The Importance of a Quick Response

My first experience with inbound lead response time came in 2010 when I started my professional career as a consultant in the automotive industry. At that time, car dealerships were going through a transformation in regards to their marketing spend. Internet leads were becoming all the rage and a vital component to any successful dealership…. Read more

Maximizing your Law Firm’s Website Lead Generation Success
Lead Gen

Maximizing your Law Firm’s Website Lead Generation Success

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

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