Local
The New Rules of Local SEO for Attorneys in 2026
It is important that law firms that employ Search Engine Optimization (SEO) strategies are able to reach potential clients in their own local areas — which requires a local element of SEO strategy. A basic local SEO strategy employs geo-based keywords to target potential clients in the immediate area and rank highly for geo-targeted search…
Local SEO for Law Firms: 2024 Guide
SEO can be difficult for many to explain or define. From a straightforward standpoint, the definition of SEO is, of course, Search Engine Optimization. However, given the many different ways someone can search in 2024, explaining how to go about SEO for a law firm is an involved process. It should really start with goals….
How Local Blogs Can Build Your Firm’s Local Presence
Most law firms are local businesses serving clients at the local level. If you’ve been working hard on building out your blog, we are sure you have a lot of great legal content that will speak to your clients, but what about local content? Does local content matter? At Civille, we know it does because…
Best Marketing Strategies to Grow Your Estate Planning Law Firm
Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm. Read more
Law Firm Digital Marketing Strategies for 2022
End of the year is always a good time to reflect on not only your accomplishments at your law firm, but things you could do better. Regardless of how successful or unsuccessful you were in 2021, it’s important to look back and start thinking about strategies and improvements as you head into the new year. This article takes a closer look at digital marketing strategies you need to focus on in 2022. Read more
Civille Pro Bono: Hope Fridge
Civille entered the legal space to do what so many attorneys try to do — help people. One way we noticed we could do exactly that was by shouting out some of our favorite causes that tip the scales toward justice. Enter: Civille Pro Bono. And for the first Civille Pro Bono article, we would like…
Boost Your Law Firm Lead Volume With Local Service Ads
Every law firm wants to know the secret ingredient to more traffic and more leads for their website. The problem is, more traffic and more leads are dependent on many things. You could have all the website traffic you want, but if your site is outdated, slow, or your brand reputation isn’t great (or not visible), people won’t convert. And on the contrary, if you have a great-looking website and law firm brand but aren’t focusing on bringing in traffic or the right traffic, you’re either missing out on leads or throwing money out the door. Read more