Calvin
Krusick
Title: Director of Product
Location: Oshkosh, WI
Get to Know Calvin
What Do You Do Day-to-Day?
Calvin leads product at Civille, which makes him the person who decides what we build, what we market, and how we tell people about it. That covers new features and products, the roadmap, and keeping engineering and design focused on the right priorities. Calvin also runs most of Civille’s own advertising and website strategy and supports sales operations. Just as important, he stays close to our law firm clients to make sure everything we build fits the way they work.
Tell Me About a Project You Are Proud Of:
Calvin’s proudest project is Civille itself. It started with a conversation where the idea and the name came together, and every person in that room helped get us where we are today. Now Civille has hundreds of clients, a growing brand, and a platform built in-house that’s shaping a young industry. Calvin has worn plenty of hats, helping build Civille Intelligence, our reporting suite, and much more, along with the marketing and brand around them. Turning a conversation into a company is something the whole team can be proud of.
What Do You Enjoy Outside of Work?
Anyone who knows Calvin knows that fall is sacred. It’s so sacred that it even made it into his wedding vows. That means Packers on Sundays, the Brewers in October, fantasy football (which he takes far too seriously), and as much time out in the woods as possible. Other than that, Calvin can be found running around with his family and their two dogs, or staying up too late building something with AI. Yes, that counts as a hobby now.
Read Calvin’s Blogs
Dive into some of the research we’ve done on the web landscape, AI, and other legal tech topics.
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OpenAI Just Launched an AI Model Built for Lawyers: What It Means for Small and Solo Firms
Artificial intelligence keeps making headlines across the legal industry. We already know it has found its way into legal research, document review, contract drafting, and the everyday administrative work that keeps a law firm running. But not every AI tool is designed with the demands of legal practice in mind. OpenAI is trying to change…
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Gaming Law SEO: Why the Prediction Markets Court Battle Is Sending New Clients to Search
Prediction markets are the subject of ongoing legal battles. The gaming and financial sectors are racing to regulate these entities and determine whether they are legal in the first place. As state and federal regulators begin to get involved, prediction market companies are turning to Google Search and AI tools to find lawyers who can…
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Family Law Website Design That Turns Visitors Into Leads
Most advice about family law website design stops at “use warm colors and a friendly photo.” That’s not wrong; it’s just not the part that decides whether a firm gets the case. We looked at nine family law and divorce websites, from four-attorney shops in Grand Rapids to multi-state firms with 50-plus people, and lined…
Explore Calvin’s Site Builds
Fast, lead-generating websites that also look great? That’s the goal. And the output.
Want to Work with Calvin?
Reach out to discuss how Calvin and Civille can help you build the website of your dreams.