Calvin Krusick

Google Local Service Ads have really taken off over the last year or two. Initially, it was rolled out in a beta program, and now Google opened it up to the entire US, increasing the eligible amount of service-related companies. For law firms, Google Local Service Ads has proven to be a successful strategy, especially… Read more

So you’re building a new law firm website…For many law firms, it’s a great step in the right direction. Whether you’re finally taking the step of getting a law firm website, or upgrading your existing website, you’re taking a great leap forward in prioritizing your online presence. There are many directions and choices you have… Read more

At Civille, we talk a lot about content marketing. The reason being is we not only love doing it, but it’s also an extremely important part of any website, including law firm sites. Having valuable, unique, and engaging content throughout your law firm site is necessary in 2022, especially when it comes to search engines…. Read more

Many software pieces and tools are essential to a law firm’s practice. From your basic Microsoft word and excel tools to document drafting software and workflow tools, many pieces are needed to run a successful firm. But there is one that stands out from the rest. One that is not only essential but is also… Read more

Building a law firm social media strategy can be an excellent way to build your online presence and connect with your target audience, especially if you’re a solo or small law firm. The challenges that many solo and small law firms face are doing it correctly, efficiently, and/or growing their following. There’s no playbook on… Read more

Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm.  Read more

Optimizing and improving your law firm’s conversion rates is the best way to not only get more clients but to improve the quality of your clients. Conversion rate optimization is one of the most important factors to your law firm’s growth. Making small tweaks to your site (and more importantly, the right things) could help you turn those visitors into more valuable clients and more growth for your law firm.  Read more

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

A website is an important part of any business. For law firms, your website serves multiple purposes. It’s your virtual billboard or front door. Your site is where first impressions are made and more often than not, where they can be lost. It’s where customers and potential customers alike go to find information and resources…. Read more

End of the year is always a good time to reflect on not only your accomplishments at your law firm, but things you could do better. Regardless of how successful or unsuccessful you were in 2021, it’s important to look back and start thinking about strategies and improvements as you head into the new year. This article takes a closer look at digital marketing strategies you need to focus on in 2022. Read more

Investing in digital and working with vendors is often a big step with many law firms. It can be a scary thing when you’re switching from one vendor to another too; after all, there are many out there. Choosing the right law firm partner is critical because if you don’t, you could be setting up… Read more

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more