Calvin Krusick

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

If you’re a law firm struggling with low quality leads, especially those coming directly through your website or marketing efforts, you’re not alone. Many small law firms don’t have the resources to manage a large intake of inbound leads.  And even those that do have the resources, often spend a lot of time on those… Read more

Contact forms on law firm websites aren’t something new. Every firm has them, and most will tell you that the value behind them isn’t extraordinary. In fact, on average 74% of leads from a law firm’s website are generated from calls, text messages, or chat. And most firms will also tell you that the quality… Read more

Your law firm’s website is one of the most important online assets you have. For most of your clients and potential clients, it’s the first thing they experience when interacting with your brand and firm. In developing communication and trust, it’s crucial to not only have a good looking (and working) website, but one that is also secure for you and your visitors. Your design, page speed, content, and everything else is important for your firm’s success. But the root of your success starts with the #1 problem you may be overlooking–your law firm’s website security. Read more

Every law firm wants to know the secret ingredient to more traffic and more leads for their website. The problem is, more traffic and more leads are dependent on many things. You could have all the website traffic you want, but if your site is outdated, slow, or your brand reputation isn’t great (or not visible), people won’t convert. And on the contrary, if you have a great-looking website and law firm brand but aren’t focusing on bringing in traffic or the right traffic, you’re either missing out on leads or throwing money out the door.  Read more

Page speed is pretty self-explanatory on the UX side. If a page on your law firm website takes a long time to load (especially on a mobile device), that can be a frustrating experience for the user. A faster website gets the information quicker to the user, increases page views, reduces bounce rate and increases conversions (phone calls and form leads). A slow website increases the likelihood of the user leaving your law firm website and going to a competitor law firm.  Read more

What goals should I be implementing in Google Analytics (GA) for my law firm? Do I have the right conversion goals set up? These might sound like silly questions if you’re not new to Google Analytics, but surprisingly, many law firms aren’t tracking everything they should be or they don’t have things set up correctly. Read more