Branding
Building a Law Firm Brand That Stands Out Online
For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy…
Building Your Law Firm’s Brand on TikTok: Where to Start
When you think of TikTok, your mind probably goes to dance challenges, trending audio, or Gen Z humor, not legal marketing. But here’s the truth: TikTok is no longer just a space for viral entertainment. It’s become one of the fastest-growing platforms for professionals, including lawyers, to reach new audiences, build brand authority, and drive…
Websites Every Law Firm Should be Listed On
A high-quality website is just one step that you can take to help drive success for your business – but it is not the only one. The more people that find your website, the more potential clients you will have and listing your law firm website on online business directories and legal review websites can…
Navigate the Super Bowl Legal Zone: Advertising & More
Is your law firm dreaming of scoring a touchdown with your Super Bowl ad or social campaign? Before you throw that Hail Mary pass, make sure you are mindful of the legal playing field. NFL Trademarks: Off Limits Zone The NFL fiercely guards its turf. Using “Super Bowl” or its logo without permission is a…
Building the Civille Brand and the Freedom of Transparency
In October of 2020, Lincoln Labs had identified a fit for its first Lab: websites and digital marketing for the legal space. All we needed was a name, a color scheme, fonts, a website, a name… A Brand By Any Other Name Our first step in the creation of this new Lab was to find…
Logo Design for Law Firms
Design + Branding / By Bowen HobbsA logo’s job is to communicate your brand, whether you’re selling shoes, French fries, or legal services. Great logos become symbols for a brand’s promise, sometimes to the point where the name can be removed due to the symbol’s ubiquity. How does this relate to law firms? While most…
How to Write an Effective Lawyer Bio
At Civille, we talk a lot about content marketing. The reason being is we not only love doing it, but it’s also an extremely important part of any website, including law firm sites. Having valuable, unique, and engaging content throughout your law firm site is necessary in 2022, especially when it comes to search engines….
Best Digital Marketing Strategies for Divorce Attorneys
People get divorced for many reasons, but what reasons make them choose a lawyer? Maybe you were the top search result. Perhaps you had strong Google reviews. They could have stumbled onto your website while researching divorce questions. Or they might have seen an ad somewhere on the internet. Chances are though, if they find…
Blogging Tips for Lawyers
Take a trip around the Internet, and it’s apparent that everyone is blogging all of the time, even lawyers. Some of those lawyers are really just shouting out into the void putting their blood, sweat, and tears into words that no one will ever read. That doesn’t have to be you. Now you have two…
Best Digital Marketing Strategies for Solo Law Firms
You made the leap to start your own law firm. With the arduous business formation process out of the way, you’re now ready to start taking on clients. But how will they find you? Referrals are great, but they aren’t enough to fill your calendar. You’ll need to show up in online search. You’ll need…
How to Get More Google Reviews for Your Law Firm
Choosing the right law firm can be the difference between winning and losing a case. But how does someone know they are getting a trustworthy, successful law firm? For years, we’ve been spreading the message about site design being a deciding factor for individuals researching legal representation. And this is even more true now. But…