Thanksgiving is a time of the year that is all about family and friends, and many people who travel back home make plans to meet up with friends they haven’t seen for a year or more — and many of them have a few cocktails.
Thanksgiving Eve — aka Drinksgiving or Blackout Wednesday — is THE biggest drinking night of the year in the United States because many younger adults and college students are home for the first time in a long time, and most don’t have to work on Thanksgiving. Industry data provided by Upserve shows that beer sales increase by 270% on that Wednesday night and liquor sales increase by 114%.
Time spent with friends and family you don’t see often is always a blessing — but when alcohol is involved, a good time can quickly become a dangerous situation when someone gets behind the wheel. Thanksgiving Eve fun leads to a massive increase in DUI arrests, and law firms that practice DUI law need to be ready to represent and serve those who have made mistakes over the holiday week.
Civille may be able to help you reach the potential clients with the right digital advertising and SEO content marketing strategies. Take a look at DUI lawyer marketing for the holidays and how to be the law firm people find online after Thanksgiving Eve.
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Law Firm Marketing and SEO Strategies for the Thanksgiving and Holiday Rush
Armed with a comprehensive digital marketing and SEO strategy, law firms that practice criminal defense and DUI law have the tools they need to reach potential clients who may have made a mistake on Drinksgiving this year. A targeted strategy can use a combination of paid ads, locally-focused content, up-to-date Google Business Profiles, and high-intent AEO content that answers the questions potential clients may have about DUIs over the holiday season.
Learn more about the steps your law firm can take to make sure you are the law firm that people find when they get a DUI:
1. Improve 24/7 Intake and Lead Management Strategies
DUI arrests do not tend to happen at convenient times on a holiday weekend. Thanksgiving Eve is just the start of a long holiday weekend for many, and it contributes to a massive spike in late-night and very early-morning calls for law firms — from 11 p.m. – 3 a.m. — and it is important that your law firm does not miss these potential clients. When a phone call from a potential client goes to voicemail, you may lose out on a potential client — and law firm intake software with a 24/7 live chat and call-answering service, or an AI receptionist with virtual intake capabilities can help ensure you do not miss any potential leads. It is also important for your Google Business Profile to be updated with emergency contact options and a direct-dial phone number to handle late night and early morning phone calls.
2. Show Up in Mobile and Local Search Results
When someone searches for a DUI Lawyer Near Me — it is critical that your law firm show up at the top of the Search Engine Results Page (SERP) and in the local map pack. Google Business Profiles that are up to date and provide a Call Now button for mobile site visitors make it easier for potential clients to get the legal help and assistance they need. Additional aspects of this strategic element include ensuring that your law firm is optimized for local searches, and that Core Web Vitals are up to par with a sub-2-second mobile load time that will lower bounce rates for mobile users, which in turn can impact your local search rankings.
3. Implement Targeted PPC and Google Local Services Ads
A key strategy to dominate SERPs is to implement targeted PPC and Google Local Services Ads that will reach potential clients at peak hours during the holiday season and present a first touchpoint. Law firms that run targeted ad campaigns with proactive bidding strategies during late-night hours from Wednesday – Sunday have a better chance of reaching the individuals who may need your legal support.
With these ad campaigns, it is important for law firms to synchronize updated Thanksgiving and holiday hours with LSAs. If an ad runs when your office is closed and your answering service makes a mistake and puts a potential customer on hold for more than 20 seconds, your law firm may still be billed under the Google 20-Second Rule — which means you lose a lead, are billed for the call, and may receive a negative ranking. With updates to the Google Ads platform and local services ads, it is important for law firms or digital marketing specialists to manually adjust targets for LSAs to improve results.
4. Employ Targeted AEO Content and Social Media Reminders
Your content and social media marketing strategies can be a valuable asset when trying to reach potential clients in need of a DUI attorney at the peak of the holiday season. Law firms can employ a proactive approach and targeted Answer Engine Optimization content to directly answer questions that prospective clients may have, and can use social media reminders to drive sober can be used to help establish your law firm as a local resource in these cases.
Many prospective clients in the past would just search DUI Lawyer in Milwaukee WI — but more and more search queries involve direct targeted questions that can be answered with AEO-focused content. When you pair that type of AEO content with seasonal landing pages that may target Holiday DUI Defense in Milwaukee WI, you greatly increase your chances of reaching potential clients who have been charged with DUI or DWI over the holiday weekend.
Questions that AEO content can target include:
- What should I do after a DUI arrest on Thanksgiving?
- How do I post bail for a DUI when courts are closed for Thanksgiving?
- Will a DUI charge keep you in jail all holiday weekend?
- Are there DUI checkpoints in Milwaukee on Thanksgiving Eve?
- What happens if I refuse a breathalyzer at a holiday DUI checkpoint?
- What happens if I get a DUI in a different state with an out-of-state license?
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When it comes to alcohol, people make mistakes — and your law firm may be able to help — but only if you reach those people when they need you most.
The night before Thanksgiving is the biggest drinking night of the year, and leads to many DUI and DWI arrests. Law firms can implement DUI lawyer marketing for the holidays with strategies that make sure yours is the firm that people find after Thanksgiving Eve.
Contact Civille today to find out how we can help with your holiday marketing strategy!
