AI
How to Make a Custom GPT for Your Law Firm
Generative Pre-Trained Transformers (GPT) — like ChatGPT for example — employ Artificial Intelligence (AI) networks that use machine learning applications and OpenAI to create text, code, or other content based on user input. These platforms have become an integral part of business operations for many companies, and have become a valuable asset for law firms….
AI Chat for Law Firm Intake: What It Does (and Why It Matters)
If someone visits your website at 10 pm on a Saturday and has a question about their personal injury case, what happens? For most firms, nothing. The contact form sits there. Maybe they fill it out, maybe they don’t. Maybe they bounce and call the next firm on Google. AI chat changes that equation. Here’s…
Will AI Force Law Firms to Switch Away from Billable Hours?
Artificial intelligence is no longer a question about whether it is disrupting the legal industry. It is here and has significant effects. It already impacts how attorneys review cases, manage them, and do legal research. AI is far more integrated into workflows than in previous years. The ultimate question is: Will AI force law firms…
Backlinks Every Law Firm Should Have (and You Don’t Even Need a Link)
Law firm SEO conversations tend to fixate on one thing when the topic of links comes up: who is linking back to your site. That is not a wrong instinct. Inbound links from authoritative sources are still a meaningful ranking signal. But it is an incomplete picture, and for most firms, it is also the…
Legal AI Bio Template: How to Write Attorney Bios That Rank and Get Cited
For a long time, the attorney bio was a neglected corner of the law firm website. It was often a dry list of credentials or a generic summary that sounded exactly like every other lawyer in the city. You probably viewed it as a necessary formality rather than a strategic marketing asset. In 2026, that…
Why Legal AI Companies Are Fighting Over Law Students (And What It Means for Your Firm)
The way law firms work is changing fast. New tools powered by artificial intelligence may assist with research, writing, and other tasks when used in compliance with ethical rules. Because of this shift, there is a growing focus on AI in legal hiring. Many legal AI companies are not just building software. They are actively…
Courts Begin Requiring AI Disclosure in Filings – Here’s What That Means
Artificial intelligence has officially arrived in the legal world. From drafting memos to summarizing documents, AI is changing how lawyers approach their work. On paper, this might seem like a dream. But there’s a growing reality courts are beginning to address. AI cannot always be trusted to be accurate. When mistakes are made in filings,…
Best Practices for Ethical AI Use in Legal Drafting
Can I use generative artificial intelligence in my legal practice to help draft documents? Can I use tools like ChatGPT to help write letters, court filings, legal memos, emails, or other documents? Are there ethical rules I should think about when using generative AI to draft legal work? Also, will there come a time when…
How Law Firms Can Prepare for Emerging AI Regulation
Artificial intelligence is everywhere, from your office to the advertising helping to bring in cases. But what began as an experiment or curiosity is quickly becoming a part of our everyday landscape. Generative AI tools and AI-driven research are beginning to have significant impacts on the legal community. Regulations continue to evolve, often much less…
How Law Firms Appear in Google AI Overviews
The Google AI Overview dominates the Search Engine Results Pages (SERPs) and has had a significant impact on how online searchers interact with websites and content. This change has made it important for businesses to take the right steps to ensure they show up in AI Overview and reach more potential customers. Law firms that…
Courts Clamping Down on AI Hallucinations — Real Case Example
Whether you like it or not, artificial intelligence is quickly becoming part of the legal industry. Law firms are using it to draft emails and summarize long documents. While this tool can help transform your workflow, there’s another side to it. And judges across the country are starting to feel the headaches. This technology is…
What Law Firms Need to Know About AI Advertising in 2026
For years, the math of paid legal advertising was simple. You picked your keywords. You wrote your ad. You set your bid. If someone in your city searched “car accident attorney,” your ad showed up, they clicked, and you paid for that click. The whole system was visible. Traceable. Yours to control. That system is…