Google Business Profile Optimization for Law Firms
Amplify Your Law Firm’s
GBP Listing
When it comes to your law firm’s online presence, updating and optimizing your website is often the first thing that comes to mind. But in 2021, it also starts with how and where you appear in search results. When it comes to those looking for legal advice, local lawyers, reviews–it’s not traditional content or paid results that catches their attention. It’s a law firm’s Google Business Profile Listing. An optimized, updated, and closely monitored GBP page gets you higher rankings and more leads. Amplify your GBP page and put your law firm on top of search results with Civille.
What’s Included In Our GBP Optimization Services?
Listing Audit & Cleanup
GBP may look simple on the outside, but the fact is a good amount of law firms tend to ignore the importance or don’t set up things correctly. Depending on where you may need help, we create, claim, and correct all basic info including address, phone number, hours, and more.
Category, Info, Description Optimization
Optimizing your Google Business profile page starts with audits, followed by tweaking and expanding your categories, information, and descriptions. We optimize by selecting optimal main and sub-categories, and including relevant SEO keywords in descriptions to help your listing show up in local search.
Product Buildout
The product editor within your GBP page helps you expand and showcase your firm’s services. We feature your service areas with visual representation and associated text to make your listing more interactive to help stand out to consumers.
Daily Review and Question Responses
Google not only rewards businesses that have an optimized page, but also rewards those who are consistently responding to user reviews. Responding to reviews and questions immediately to show Google, and other potential clients, that you are a responsive and trustworthy firm.
Weekly Google Post Additions
Posting frequently on your GBP page helps increase exposure and your location authority. We frequently add relevant Google Posts on new offerings, emerging legal action, safety protocols, and more to keep potential clients informed.
Weekly Photo Additions
Just like reviews, adding new photos of your business, events, and building shows that you’re engaged with your page and your audience. We work with you to add new photos from the business regularly to keep your listing relevant and fresh.
Tracking & Performance Reporting
Tracking your GBP performance starts with adding in UTM parameters to track visits from your page to your site to measure traffic and conversions. We take it extra step further by tracking performance within your GBP page including interactions, ratings, calls, and more.
The Evidence Is Overwhelming
44%
Increase in GBP Traffic Over 1st Year
— SDDI Law Firm
77%
Increase in Web Conversions from GBP Over 6 Months
— SDDI Law Firm
38%
Increase in GBP Traffic over first 2 months
— Personal Injury Law Firm
Affordable GBP + SEO Packages
SEO MOTION
Piece of Custom Content per Month
+
Weekly GBP Management
+
Weekly SEO Optimization
OR
3 Pieces of Custom Content per Month
+
Weekly SEO Optimization
SEO DISCOVERY
4 Pieces of Custom Content per Month
+
Weekly GBP Management
+
Weekly SEO Optimization
+
Monthly SEO Reporting
SEO VERDICT
6 Pieces of Custom Content per Month
+
Weekly GBP Management
+
Weekly SEO Optimization
+
Monthly PR and Link Building
+
Weekly Facebook Management and Boosting
+
Monthly SEO Reporting
Get Our Google Business Profile Guidebook.
Is your law firm struggling to gain reviews, calls, and interaction on your Google Business Profile page? Having and managing a GBP page is nearly as important as having a website. That’s why we’ve created a guide to help you increase your visibility, reviews, calls and more of your GBP page!