Arckey & Steele: Small Firm Focus, Big Firm Results
Personal Attention Over Case Volume
Tom Arckey and Eric Steele built Arckey & Steele on a simple bet against the industry norm: take on fewer cases so clients get direct access to the attorney handling their matter, not a case manager. Tom brings 35+ years of business and employment litigation experience; Eric focuses on personal injury, business, and employment law and has secured millions in recoveries for clients.
The firm handles personal injury, employment, and business litigation out of Denver, with a second focus market in Broomfield, and has already picked up recognition from Super Lawyers, Best Lawyers, and Expertise.com’s Best Personal Injury Lawyers in Denver list.
From a Standing Start to Real Search Visibility
1,050
Ranking Keywords Obtained in 6 Months
1.1K
Total Backlinks Built, Across 193 Referring Domains
69.5%
Increase in Google Maps Visibility in 6 Months
Outranking Firms That Have Been Around Far Longer
Arckey & Steele’s organic footprint already tops several competitors who’ve been building their search presence for years. Competitive data shows the firm ranking for more organic keywords than firms in their area that had a substantial head start.
New page-one search terms continue to land, including “wrongful death lawyer in denver,” “bicycle accident attorney boulder,” and “best motorcycle accident lawyer denver” – a sign the site’s practice-area and city-specific content is actively expanding into competitive, high-value search terms. Both the Denver and Broomfield Google Business Profiles carry a perfect 5.0-star average across a combined 66 lifetime reviews.
What Civille Did for Arckey & Steele
Modern Google-Preferred Website
SEO + Content Marketing
Multi-Location GBP Optimization (Denver & Broomfield)
Counsel AI Chat
Call Tracking & Lead Attribution
Building Search Presence From the Ground Up
Launching a new firm’s digital presence in a competitive market like Denver personal injury law isn’t a quick win, it’s a build. In a short window, Arckey & Steele has gone from very little organic footprint to ranking for over 1,000 keywords and outpacing several longer-established competitors on keyword count, while its blog content – covering everything from Colorado pedestrian right-of-way law to rideshare insurance – is already pulling in search traffic on the exact questions injury victims are asking.
The firm’s Denver Google Business Profile is showing real recent momentum, with Maps visibility up 69.5% and website visits from the profile up 18.5% month-over-month. The foundation is in place for Broomfield to now follow Denver’s trajectory.
HEAR FROM ARCKEY & STEELE
What I’ve enjoyed most about working with Civille is just the quality of content that they’re creating. They’re super receptive to implementing what we want and really capturing the vision of our website. I’ll send emails asking for things, I’ll get a response really fast, and always happy to set up a call and talk things through, and it’s just been a really great experience overall working with them. They’re they’re laid back people and just really great to work with. The most meaningful improvement we’ve seen since working with Civille is just our digital footprint. Uh we’re getting more calls, more leads every day, which is, you know, …
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