Olson Legal Group: Honest, Effective Solutions, Easier to Find
A Central Wisconsin Firm Built on Being Approachable
Olson Legal Group was founded in 2007 with a simple goal: help people in the community who need it. Attorney Nate Olson and his team handle business and corporate law, real estate, estate planning, probate, and small and large claims litigation for individuals and businesses from offices in Oshkosh and Berlin.
The firm serves clients across nine central Wisconsin counties, including Winnebago, Outagamie, Fond du Lac, Green Lake, and Brown. Their approach is easy to summarize: legal matters are confusing enough, so the experience of working with an attorney should not be. As the firm puts it, they are not successful unless their clients are.
Moving Up in Search and on the Map
5.4
Avg. Google Search Position, Up From 10.6 in 6 Months
30%
Increase in Search Click-Through Rate in 6 Months
TOP 3
Google Business Profile Positioning
Experience That Deserved a Better Online Presence
A firm with this much local history should be easy to find, and it should look as established online as it is in person. For a practice that depends on word of mouth and local trust, the website and Google Business Profile are often the first handshake. Olson Legal Group needed both to reflect the approachable, hometown firm clients already know. Once the Civille website was live, the brand was more recognizable online, as it matched their physical location, staff, and overall vibe.
What Civille Did for Olson Legal Group
Personalized Website Design
A site built around how Olson Legal Group actually serves clients, with clear practice area paths for business, real estate, estate planning, probate, and litigation.
Custom Photography
Original photography of the firm in place of generic stock imagery, so visitors see who they will actually be working with.
Google Business Profile Setup
A properly built profile that helps the firm show up when local clients search for an attorney near them.
Local Firm, Local Partner
Over six months, the average position of Olson Legal Group in Google search results improved from 10.6 to 5.4, moving the firm from the edge of page one into the “above the fold” position. A higher share of the people who see the firm in search results are now clicking through, with click-through rate rising significantly as well. The firm also holds top three positioning on Google Business Profile, where local clients are most likely to look first.
Civille is headquartered in Oshkosh, so this one was a hometown project. Nathan has the legal expertise and the community trust. Civille’s job was making sure the people searching for help in central Wisconsin can find him and like what they see.
HEAR FROM OLSON LEGAL GROUP
It’s great that the site is always updated. And what they did, they were able to give us measurable results that I wasn’t seeing before. The stats I get on a regular basis, or when I’ve asked for them – I’m just amazed that all can be tracked. It works for me. You’ve got a similar size practice. It’s got to work for you, too. So, it’s more of a compliment, I think, too. is not just your potential clients are recognizing your website, but your peers are as well. I think the reputation, [people] see you guys in the community and they see what you do and that means a lot and you’re present and you’re responsive. That’s really what I value…
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