Filippi Law Firm: Protecting What Northern California Families Build
Turning a Career of Service Into a Law Practice
Before he was an attorney, Jim Filippi was a California police officer. That career ended the night a routine narcotics stop went wrong – a suspect trapped him in a vehicle and dragged him down the street. Jim survived, and he redirected the same instinct to protect people into private practice.
Today he’s the founder and principal attorney at Filippi Law Firm, P.C. in Rocklin, where he and a team with 80+ years of combined experience handle estate planning, probate, real estate, and business law for families and property owners across Northern California. Jim also teaches trusts, estates, and civil procedure as an adjunct law professor, which shows in a firm philosophy built around plain-English advice instead of legal jargon.
Search Growth Ahead of the Competition
68%
Increase in Total Website Traffic in 6 Months
58%
Increase in Google Maps Visibility in 6 Months
642
Ranking Keywords Obtained in 6 Months
Experience Rooted in Real-World Perspective
Jim’s background in law enforcement and business gives him a different lens on estate and property law – practical, direct, and grounded in how these situations actually play out for families. He’s active on the Placer County Bar Association board, the Rocklin Public Safety Foundation board, and the Placer County High School Mock Trial program, and the firm carries a 5-star Google rating and A+ BBB accreditation.
That reputation shows up in the search data, too: Filippi Law now ranks on page one for competitive, non-branded search terms like “california dynasty trust” (#2) and “dynasty trust california” (#4), the kind of high-intent searches that bring in people who don’t yet know the firm’s name but need exactly what it offers.
What Civille Did for Filippi Law Firm
Modern Google-Preferred Website
SEO + Content Marketing
Google Business Profile Optimization
Google & Facebook Ads Management
Counsel AI Chat
Call Tracking & Lead Attribution
A Full-Funnel Digital Presence
Filippi Law’s growth isn’t coming from one channel – it’s coming from all of them working together. Total site traffic climbed 68% between January and June 2026, and Google Maps visibility jumped 58% in the same window, as the firm’s presence strengthened across Rocklin, Roseville, Granite Bay, and the surrounding Placer County communities. Conversions sourced directly from the Google Business Profile rose from 64 in January to 89 in June – a 39% gain.
Content is carrying real weight in that growth: the firm’s guide on holding title to California real estate now drives nearly a third of all organic traffic to the site by itself, one of several long-form posts ranking for the exact questions Northern California property owners and families are typing into Google. With 1.1K backlinks, 187 referring domains, and 642 ranking keywords, Filippi Law now holds more organic search real estate than any of its named competitors in the Sacramento-area estate and title space.
HEAR FROM FILIPPI Law Firm
Since working with Civille, there’s been one real standout result that we’ve seen is a significant increase not only in SEO ranking, but the actual traffic that sticks to our website, and the lead volume has just absolutely increased to a point where we’ve had actually hired new staff to assist with the amount of incoming phone calls that we’ve uh seen increase since making the change. I like working with Civille because you get to speak with the actual people doing the actual job. You’re not someone that’s just being treated like a number. They listen to you. They hear what you want to have done, and then they execute it flawlessly …
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