No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
If you’re an attorney, you’ve heard all of it by now. Get found in AI. Set up your website for AI. Get cited in AI results. So which ones actually matter for your firm? Short answer: two of them. The rest are noise. And one of the two probably isn’t the one you’re thinking of….
When someone types “worker’s compensation lawyer near me” into the Google Search bar, there is a good chance that they have been injured and need legal help quick and in a hurry — and as they say the early bird gets the worm. Law firms that want to earn the business of these potential clients…
If you’re an attorney, you’ve heard all of it by now. Get found in AI. Set up your website for AI. Get cited in AI results. So which ones actually matter for your firm? Short answer: two of them. The rest are noise. And one of the two probably isn’t the one you’re thinking of….
Legal story lines continue to fascinate all of us. Whether you yourself are an attorney or you just like the genre, there is a great selection out there to binge on. With the rise of streaming services, there’s even more opportunity to deep dive into legal storylines that fun, fascinating, and sometimes even from real…
Cybersecurity might not be something that you think about. That is a problem for large corporations, financial institutions, or government agencies. But that is not true anymore. Today, law firms are one of the biggest targets for cybercriminals. Why? Whether a solo attorney or a large law firm, these practices are trusted with some of…
High-intent keywords are critical to a successful Search Engine Optimization (SEO) strategy for law firms. With dedicated, deep-dive practice area pages that target specific keywords and focus on information important to potential law firm clients, law firms can reach potential clients in need of a lawyer. When used in place of more general practice area…
For decades, legal marketing research has started with keyword analysis. You hunted for highly searched phrases like “car accident lawyer near me” or “divorce attorney,” and you built web pages around those phrases. That is rapidly changing. Keyword research is no longer the beginning and end of marketing research. As search enters the era of…
Opening a second office feels like a milestone, and it should. More reach, more cases, more proof your firm is doing something right. What nobody warns you about is that your website was quietly built for one location, and the day you add a second one, things start to break in ways that are hard…
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
Artificial intelligence is becoming part of daily legal work, from research tools to document drafting. For small practices, that convenience also brings ethical duties. An AI policy for law firms can give attorneys and staff clear rules for using these tools while protecting client information and meeting disclosure requirements. Is There One AI Disclosure Rule…
Is your law firm keyword growth declining? You’re not alone. If you’ve opened Search Console this year and felt your stomach drop, you’re not imagining things. Across three of our larger client accounts- one criminal defense firm, one family law firm, and one estate planning firm- impressions and total clicks have been sliding since the…
When you design and build a website, it is important to consider who your intended audience is. A website built for a Business-to-Consumer (B2C) model that caters to individual consumers or clients may take a different approach or place emphasis on different website elements than a website that is built for a Business-to-Business (B2B) model….
It is no secret that insurance companies are looking for new and creative ways to deny claims. Doing so saves on their own bottom line, often to the detriment of the insured. But are insurance companies now using AI to deny claims even faster? You bet they are. AI is shifting the landscape across every…