No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
Artificial intelligence is becoming part of daily legal work, from research tools to document drafting. For small practices, that convenience also brings ethical duties. An AI policy for law firms can give attorneys and staff clear rules for using these tools while protecting client information and meeting disclosure requirements. Is There One AI Disclosure Rule…
Is your law firm keyword growth declining? You’re not alone. If you’ve opened Search Console this year and felt your stomach drop, you’re not imagining things. Across three of our larger client accounts- one criminal defense firm, one family law firm, and one estate planning firm- impressions and total clicks have been sliding since the…
When you design and build a website, it is important to consider who your intended audience is. A website built for a Business-to-Consumer (B2C) model that caters to individual consumers or clients may take a different approach or place emphasis on different website elements than a website that is built for a Business-to-Business (B2B) model….
It is no secret that insurance companies are looking for new and creative ways to deny claims. Doing so saves on their own bottom line, often to the detriment of the insured. But are insurance companies now using AI to deny claims even faster? You bet they are. AI is shifting the landscape across every…
For decades, the legal career path followed a familiar route. Many attorneys started their careers at large law firms. They spent years building experience through demanding workloads. Maybe they eventually transitioned to an in-house legal department. This move meant fewer billable hours, a closer relationship with the business, and a different pace of practice. While…
Five years ago, arguing a motion from your home office while your client dialed in from their kitchen table would have sounded absurd. Then it became mandatory, and every court in the country ran the experiment at once, ready or not. The emergency has long since passed. The technology, somewhat inconveniently for anyone hoping to…
Every law firm wants a “modern” website. Say that word in a discovery call and everyone nods along. Nobody’s asking for a site that looks outdated. But ask five different attorneys what “modern” means and you’ll get five different answers. One pictures a dark homepage with a moody hero video. Another just means fast. A…
Just when the legal marketing community adjusted to AI Overviews changing the dynamics of organic search, Google decided to bring the exact same underlying technology to paid advertising. The digital acquisition sandbox is experiencing a massive structural shift. Google has begun testing AI-generated summaries directly within Search Ads. According to reports tracked by search analysts,…
It might be time to throw away the old SEO playbook from the last few years and start with something new. SEO is always changing and it is important for law firms that want to improve their online visibility to adapt to these changes and keep up. While content remains a valuable source of online…
If you ask five vendors what a law firm website costs, you’ll likely hear five different answers, ranging from $20 a month to $30,000 up front. The issue is not the price itself, but that price alone provides little insight into what you are actually purchasing. A $15,000 website can underperform a $5,000 website if…
For over a quarter of a century, the core interface of the internet looked exactly the same. You went to Google, saw a clean white page, and encountered a single, narrow rectangle. How you used it was simple. You compressed a complex, real-world problem into a handful of keywords. If a user needed a lawyer,…