Case Study

RPM Law Combines Compassion and Excellence to Empower Clients

A Legal Anchor in Annapolis

RPM Law was born from a vision: to build a family law firm rooted in compassion, confidence, and clear communication. Located just steps from the courthouse in Annapolis, the firm has quickly developed a reputation for being both empathetic and exceptionally prepared, helping clients through divorce and custody matters with strength and precision.

Founder Stacey Rice leads a team of professionals, adding up to a combined 50 years of experience in family law.

By The Numbers

151%

Increase in Organic Traffic
in 12 Months

361%

Increase in Leads
in 12 Months

TOP 3

Google Business Profile Positioning

Focused on Results – the Right Way

RPM Law is deeply client-centered, focused on giving people the legal knowledge and emotional confidence to get through one of life’s hardest transitions. While many firms focus solely on outcomes, RPM Law places equal emphasis on the journey.

With unmatched courtroom preparation and a belief in fair settlements, the team brings both warmth and firepower to every case. Their location near the courthouse is no accident – it reflects their presence, visibility, and trust in the legal community of Annapolis.
Messaging and continual professional communication for the key touchpoints in someone’s life help keep Giff top-of-mind for first-time and return clients. To obtain his goal of being a partner in building a legacy, Giff hopes his law firm can forge long-term relationships with families. In this way, he has the peace of mind of knowing they are set up properly and nothing is slipping through the cracks.

What Civille Did for RPM Law

Modern Google-Preferred Website

Custom SEO + Content Marketing

Targeted Paid Advertising

Unique Social Media Approach

Finding a Partner that Matches Your Vision

RPM Law had worked with the biggest players in the law firm digital space – with minimal success. After one meeting with Civille, it was clear that the passion that the teams both bring to the table was a match.

Over the first year, RPM Law has seen significant increases in all areas, with SEO, Paid Search, and Social Media all producing results. Traffic and leads are up considerably – all being measured and reported on each month by the Civille Accounts team, so the firm knows how to attribute every lead.

VIEW WEBSITE