Case Study: Tosh Colls Family Law
Bringing a Brand Vision to Life for the Australian Market
Brand at a Glance
Logo Design
Art deco aesthetic with honeycomb motif & “Three E’s” (Expertise, Empathy, Experience)
Website Design
Modern, client-focused, photo-driven layout
Smokeball CRM Integration
Streamlined client intake & management
Civille Launch in Australia
Expanding our global footprint
Overview
Tosh Colls Family Law, founded by Tarah Tosh and Kirstie Colls, set out to create a law firm that looked and felt different from the traditional patriarchal mold. They envisioned a brand rooted in professionalism and sophistication, but also empathy and approachability.
After a frustrating experience with a previous designer, they partnered with Civille to bring their vision to life, starting with a bold new logo and culminating in a fully integrated, modern website. The result? A stunning brand presence that not only reflects their values but also connects seamlessly with their practice management system, Smokeball.
Logo Design: From Concept to Identity
Tosh Colls wanted a logo that stood out in the family law space while signaling trust, collaboration, and expertise. Civille worked through multiple iterations, incorporating specific requests from Tarah and Kirstie to ensure every detail was perfect.
Key Elements of the Final Logo
- Three “E’s” representing Expertise, Empathy, and Experience, the firm’s core commitments.
- Honeycomb motif symbolizing collaboration, teamwork, community, and abundance.
- Art deco typography for a sophisticated, professional aesthetic.
- Gold on inky sea blue color palette to convey strength, elegance, and warmth.
The final product included transparency, vector files, mockups, and a full brand kit with stationery designs and a social media suite, giving Tosh Colls a versatile identity they could carry across all platforms.Key Elements of the Final Logo
Website Design: Aesthetic Meets Functionality
With the brand foundation in place, Civille designed a website that mirrored Tosh Colls’ values while providing a clear, user-friendly experience.
Design Inspiration
- Influenced by the clean, modern feel of large emerging law firms in Australia.
- Professional photography was prioritized over stock imagery to ensure authenticity.
- Layouts were structured for clarity, readability, and storytelling.
Content & Features
- Personalized team bios and firm story under Who We Are.
- Service offerings complemented by hand-drawn artwork.
- Client testimonials integrated for social proof.
- Virtual consultation and serviced office details built into the Contact Us section.
- Articles and resources available through a “Read More” structure.
- Seamless Smokeball CRM integration to support client intake and management.
Client Experience
Tarah and Kirstie came to Civille with a mountain of ideas, moodboards, and notes. We transformed that creative chaos into a polished brand and website they’re proud to share.
Partnering with Wes and the team at Civille was a fantastic experience. We arrived with many disparate ideas, and they masterfully transformed them into a website that far exceeded our expectations. Our new website is stunning and perfectly reflects our business’s core values. We wholeheartedly recommend Civille for an exceptional website design journey.
– Tarah Tosh
Working with Wes from Civille was an absolute dream! We came to him with dozens of scattered ideas and a mountain of moodboards, and he didn’t just organize them – he transformed them into a finished website that truly surpassed every expectation we had. We now have a website that not only looks stunning but also perfectly speaks to all the core values of our business.
– Kirstie Colls
The Civille Difference
For many firms, a strong brand presence is just as important as digital marketing results. Tosh Colls’ journey shows how thoughtful design, a collaborative process, and attention to detail can create a firm identity that resonates with both the team and their clients.
Civille didn’t just deliver a logo and a website – we delivered a brand foundation that Tosh Colls can build on for years to come.
