Blog Articles

  • How is Google’s AI Mode Affecting Law Firm Search

    How is Google’s AI Mode Affecting Law Firm Search

    We all know and love Google. It is a valuable tool for finding information on the World Wide Web and it continues to grow and improve every day with new and innovative search tools — but what does that mean for businesses, companies, and services that rely on it to reach their customers and clients?……

  • Building a Law Firm Brand That Stands Out Online

    Building a Law Firm Brand That Stands Out Online

    For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy……

  • How AI Overviews Are Changing the Map Pack

    How AI Overviews Are Changing the Map Pack

    A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For……

  • A Lawyer’s Guide to Niche Keyword Research

    A Lawyer’s Guide to Niche Keyword Research

    Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right……

  • Building Your Law Firm’s Brand on TikTok: Where to Start

    Building Your Law Firm’s Brand on TikTok: Where to Start

    When you think of TikTok, your mind probably goes to dance challenges, trending audio, or Gen Z humor, not legal marketing. But here’s the truth: TikTok is no longer just a space for viral entertainment. It’s become one of the fastest-growing platforms for professionals, including lawyers, to reach new audiences, build brand authority, and drive……

  • Family Law Attorney SEO Guide

    Family Law Attorney SEO Guide

    Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —……

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