Resources
Blog Articles
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A Practical Guide to Building Your Law Firm’s AI Trust Signals
For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,……
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Clicks vs. Citations: Finding Your Firm’s Best Web Leads in 2026
For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If……
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How to Measure AI Success For Your Law Firm
Let’s start with a shared reality. You’re looking at your Google Analytics. You’re reading headlines about AI Overviews and ChatGPT. And you’re trying to figure out if your marketing is still working, or if you’re just shouting into the void. Your old dashboard was simple: Traffic -> Leads -> Cases. As long as “Traffic” went……
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Thankful for the Journey: Building What’s Next at Civille
In business, change is a constant. If you’re doing it right, there should never be a year when you reflect and have a hard time finding points of growth. Sure, there are times when the “tried and true” way of doing things proves to be a winner. But on the whole, if you aren’t evolving,……
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Explaining Common Search Console Errors
You know the email. The subject line hits your inbox from “Google Search Console,” mentioning “coverage issues” or “pages not indexed.” Your stomach drops a little. Is your website broken? Has Google penalized you? Are potential clients suddenly unable to find you? While it’s smart to pay attention, the vast majority of these notifications are……
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The State of Law Firm Advertising in AI
You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my……
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