Resources
Blog Articles
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Predictions for Law Firm SEO in 2026
The legal marketing landscape is currently in a state of high-velocity evolution. The tactics that worked in 2023, and even those that held steady through 2024, are rapidly becoming the digital fossils of 2026. Between the relentless integration of AI Overviews and the rise of answer engines like SearchGPT and Perplexity, the way a potential……
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New and Updated Content Boosts Trust and Rankings
You may have heard the golden rule of digital marketing that — Content is King — but in the modern fast-paced landscape of Search Engine Optimization (SEO) and digital marketing, that ruler is only as powerful as it is relevant. The reality is that content is only king when it is consistently updated and refreshed……
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Fixing Google Business Profile Edits That Won’t Save
It is one of the most maddening experiences in digital marketing. You log into your Google Business Profile (GBP) to make a small update. You could be changing your closing time, correcting a typo in your firm’s name, or adding “Wrongful Death” to your service list. After you perform the change and click save, Google……
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How AI Overviews Are Pushing Your Ads Off the Screen
For decades, the math of Paid Search (PPC) was simple. It was a linear auction. You paid for the top position. You monitored your average position metric. If you were #1, you were the first thing a potential client saw. You were the king of the hill. If you were #4, you were at the……
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Why Mentions Are the New Backlinks for 2026 SEO
If you have been in legal marketing for any amount of time, you know the drill. SEO experts, agencies, and consultants have obsessed over backlinks. You paid for them, you bartered for them, you wrote guest posts for them, and you tracked them in spreadsheets like stock tickers. The logic was simple: A blue, clickable……
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Surviving the AI Squeeze: How Law Firms Win When Clicks Drop
Artificial Intelligence (AI) has dominated the headlines when it comes to Search Engine Optimization (SEO). An innovative tool designed to help searchers find the answers to their questions faster, it has influenced how online searchers interact with SEO-powered content on Search Engine Results Pages (SERPs). For law firms that have invested time, effort, and money……
Audits
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