Resources
Blog Articles
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A Lawyer’s Guide to Link Building That Actually Works
For years, law firms have been told that creating great content is the key to ranking on Google. And it’s true, high-quality content is essential. But it’s only half the story. In the incredibly competitive world of online legal marketing, what other websites say about you matters just as much as what you say about……
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Does AI Traffic Still Convert for Law Firms?
The development and implementation of Artificial Intelligence (AI) has had a significant impact on Search Engine Optimization (SEO), how websites and content are ranked on Google Search Engine Results Pages (SERP), and how online traffic converts for your website. More and more people are using AI-powered platforms and features like ChatGPT, Gemini, Google AI Mode,……
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Your Firm’s Brand May Be at Risk if You Overuse AI
Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally……
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Building a Digital Presence That Converts: Key Takeaways from Our Recent Webinar
At Civille, we’re always excited to share strategies that help law firms not only stand out online but also turn digital visibility into meaningful client connections. In our recent webinar, our very own Eric Giroux teamed up with Ashley Duong from Smokeball to walk through practical tips on attracting, connecting, and converting legal leads online….…
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Link Building in the Age of AI: Some Legal Strategies
Search is changing faster than ever. Between Google’s AI Overviews, generative search assistants, and evolving ranking signals, law firms face a new reality: it’s not enough to just have a website. You need authority, credibility, and proof that other trusted sources recognize your expertise. That’s why link building remains one of the most important SEO……
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AI Takeover of People Also Ask in Search and What That Means For Your Firm
For years, if you asked an SEO expert about getting visibility for your law firm, they would have told you to target Featured Snippets. AI Overview has all but replaced those. The next best thing was the “People Also Ask” box. You’ve seen it a million times in Google’s search results. It’s that dropdown list……
Audits
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