Blog Articles

  • The Importance of Reviews and Testimonials for Your Law Firm

    The Importance of Reviews and Testimonials for Your Law Firm

    Let’s be honest, when someone needs a lawyer, they’re often facing a stressful, high-stakes situation. They want someone they can trust, someone competent. But how do they figure that out, especially if they don’t have a personal referral? Increasingly, they turn to the internet and look at what past clients have said about you. Online……

  • The Future of Legal Research: AI-Powered Tools and Techniques

    The Future of Legal Research: AI-Powered Tools and Techniques

    Think back to the classic image of a lawyer buried under stacks of books, searching for that one crucial precedent. While the scenery has shifted to screens and databases, the core challenge remains: the sheer volume of legal information keeps growing at an overwhelming pace. It’s become harder and harder to keep up, let alone……

  • Spring 2025 – Cleaning Up Your Digital Presence

    Spring 2025 – Cleaning Up Your Digital Presence

    The landscape has been changing fast.  The emergence of AI has been one of those historic moments for all industries, and legal is no exception. But while there are a lot of ways that your firm should be looking at AI to assist with the day-to-day and future of your operation – it’s important not……

  • The Most Important Google Analytics Metrics for Your Law Firm

    The Most Important Google Analytics Metrics for Your Law Firm

    Tracking performance is the key to success. Google Analytics provides the tools and solutions that you need to track important website metrics. Law firms that hope to improve their online visibility and attract more potential clients may want to learn more about how key Google Analytics metrics can help you better understand your website traffic,……

  • What is a Mobile First Law Firm Website?

    What is a Mobile First Law Firm Website?

    Your law firm’s website is more than just an online brochure. It’s often the first point of contact with potential clients. And increasingly, that first contact is happening on a smartphone or tablet. If your website isn’t designed with mobile users in mind, you’re not just missing out on potential business. You’re actively pushing it……

  • Why Relying on AI Content Can Hurt Your SEO: A Case Study

    Why Relying on AI Content Can Hurt Your SEO: A Case Study

    What happens if you fill your website with only AI-generated content for six months? We tested this scenario on an internal site to see how it would perform. The results? Let’s just say they were a wake-up call. Traffic dropped dramatically — from about 1,600 views to just 350. Keyword rankings followed the same downward……

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