Everything You Need to Market Your Law Firm Better
Videos, event recaps, blog posts, and free guides — all in one place. Browse by what you need or start with what’s new.
HIT THE ROAD WITH CIVILLE
We go where our clients are. Catch us at legal conferences, bar association events, and law firm tech summits throughout the year — and come find us if you want to talk websites, SEO, or anything in between.
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October 22-24WSSFC 2026 -
October 26-27ClioCon 2026
Legal Marketing & SEO Insights
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ARTICLE
Leads Are Up But Analytics Says Otherwise: Tracking Intake When AI Breaks Attribution
Let’s paint a picture. You have seen an increase in online leads for your law firm — but Google Analytics tells a different story of marketing channels that are not converting and organic content that is not reaching potential clients. Something isn’t adding up with your digital marketing and lead generation strategies, and you need…
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Why Google AI Overviews Are Intercepting Branded Search for Lawyers
For as long as digital legal marketing has been around, branded search was the one piece of digital real estate a law firm could take for granted. You fought in the trenches for non-branded, category keywords like car accident lawyer or business litigation attorney. You paid for Local Services Ads and PPC clicks. You spent…
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Five Scary Things Law Firms Are Still Doing Online in 2026
Halloween is the one night a year people go looking for a scare on purpose. Someone searching for a lawyer at 11pm after a car accident or a custody blowup is not one of those people. They want a fast answer, a phone number that works, and some sign that the firm on the other…
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Leads Are Up But Analytics Says Otherwise: Tracking Intake When AI Breaks Attribution
Let’s paint a picture. You have seen an increase in online leads for your law firm — but Google Analytics tells a different story of marketing channels that are not converting and organic content that is not reaching potential clients. Something isn’t adding up with your digital marketing and lead generation strategies, and you need…
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Immigration Detention Is Before the Supreme Court: How Immigration Firms Can Capture the Search Spike
On October 1, the Supreme Court agreed to decide whether people who entered the U.S. without inspection can be held in immigration detention without a bond hearing. The case is Rhoney v. Barbosa da Cunha (No. 26-104), and the ACLU says millions of noncitizens could be affected by the answer. For immigration firms, that’s a…
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Google’s September 2026 Spam Update: How to Tell If Your Firm’s Site Got Hit
Google took nearly two weeks to roll out its most recent spam update, finally completing it on October 8, 2026. This is one of the longest and most volatile updates this year. For law firms, this update matters because it doesn’t behave the way other updates have in the past. It specifically targets violations of…
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OpenAI Just Launched an AI Model Built for Lawyers: What It Means for Small and Solo Firms
Artificial intelligence keeps making headlines across the legal industry. We already know it has found its way into legal research, document review, contract drafting, and the everyday administrative work that keeps a law firm running. But not every AI tool is designed with the demands of legal practice in mind. OpenAI is trying to change…
Free Legal Marketing Guides
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How to Get Your Law Firm Cited in AI
When someone asks ChatGPT or Google’s AI to recommend a lawyer, is your firm in the answer? This guidebook explains how AI tools decide which firms to cite, what signals they pull from your website and reviews, and the concrete steps that improve your odds of showing up. This is where search is heading, and early movers have the advantage. -
How to Use AI for Your Law Firm’s SEO
AI is changing how law firms show up in search, and most firms haven’t caught up. This guidebook breaks down where AI actually helps your SEO, where it hurts, and how to use it without publishing content Google penalizes. You’ll get practical steps you can hand to whoever manages your website, plus the mistakes we see firms make most often. -
Solo Law Firm Digital Marketing Playbook
Running a solo practice means marketing gets whatever time is left over, which usually isn’t much. This playbook is built for that reality. It covers where solo attorneys should focus first, what to skip entirely, and how to compete against bigger firms without their budgets. Every recommendation accounts for the fact that you’re the attorney, the owner, and the marketer. -
How to Optimize Your Law Firm’s Google Business Profile
Your Google Business Profile drives more calls than most pages on your website, yet most firms set it up once and never touch it again. This guidebook walks through the settings, categories, photos, and review strategies that move your firm up in local map results. Everything here is specific to law firms, and you can knock most of it out in an afternoon. -
How to Improve Your Law Firm’s Page Speed
Slow websites lose cases. Potential clients leave before your homepage loads, and Google ranks you lower because of it. This guidebook explains what actually slows down law firm websites, how to test your own site in minutes, and which fixes matter most. No developer background needed. We’ll show you what to check and what to ask your web team to fix. -
How To Bring in More Quality Law Firm Leads
More leads doesn’t help if half of them aren’t cases you’d take. This guidebook covers how to attract the right clients for your practice areas, qualify them before they ever reach your intake team, and stop wasting time on calls that go nowhere. You’ll learn what’s working right now for firms your size, from website changes to follow-up timing. -
How To Boost Your Law Firm’s SEO
Ranking on Google isn’t luck, and it isn’t something only big firms with big budgets can do. This guidebook covers the fundamentals that actually move law firm rankings: practice area pages, local signals, reviews, and content that answers what potential clients search. Skip the theory. These are the same steps we use with our own clients, laid out in plain terms.
