When you think of TikTok, your mind probably goes to dance challenges, trending audio, or Gen Z humor, not legal marketing. But here’s the truth: TikTok is no longer just a space for viral entertainment. It’s become one of the fastest-growing platforms for professionals, including lawyers, to reach new audiences, build brand authority, and drive real client engagement. And the best part? You don’t need a massive budget to get started.
Why TikTok for Lawyers?
TikTok gives you a unique opportunity to show up as a real human. In a sea of polished websites and formal lawyer headshots, TikTok is the place where authenticity wins. People want to work with someone they feel like they know. So whether you’re breaking down the difference between a will and a trust, walking through a recent case win (ethically, of course), or just explaining how to file a small claim in your state, you’re building trust before someone ever calls your office.
Even better? TikTok’s algorithm doesn’t require you to have a huge following to go viral. If your content is useful, engaging, or just plain interesting, it can show up in front of thousands of people, organically.
Start With What You Know (and What Clients Ask You)
One of the easiest ways to find your TikTok footing is to start answering the questions you get all the time. Think about:
- “Do I really need a lawyer for this?”
- “How much does it cost to file for bankruptcy?”
- “What do I do if I’ve been in a minor car accident?”
- “What happens if I miss a court date?”
Each of those can become its own short video (we’re talking 30–60 seconds max). Keep it clear, concise, and casual. You don’t need a studio, just good lighting, your phone, and your expertise.
Lean Into Your Personality (Even Just a Bit)
You don’t need to dance or lip-sync if that’s not your vibe. But you do need to show some personality. TikTok users scroll fast, and what makes someone stop is relatability. Whether that’s a bit of dry humor, a personal story from law school, or just showing up in your office talking to the camera like a real person, it goes a long way.
People hire people. Not logos.
Post Consistently—Even If It’s Once a Week
You don’t need to post daily, but you do need to be consistent. Even one video a week can build momentum if you stick with it. The more you post, the more data TikTok collects about who your content resonates with, and the better your reach gets.
Use captions, trending audio (when it makes sense), and hashtags like:
- #LawyerTikTok
- #LegalTips
- #InjuryLawyer
- #FamilyLaw
- #SmallBizLaw
Not Sure What to Post? Here Are a Few TikTok Ideas for Law Firms:
- Quick Tip Series – “One thing you should know before signing a lease…”
- Myth vs. Fact – “You don’t have to talk to the police… here’s why.”
- Day in the Life – “What my day looks like as a criminal defense attorney.”
- Reaction to Headlines – “Let’s break down what just happened in the Supreme Court.”
- Client FAQs – “Here’s what I tell every client before their first court appearance.”
- Legal Pop Culture Commentary – React to scenes from Suits, Better Call Saul, or real-life news clips.
TikTok Isn’t a Replacement—It’s an Amplifier
Let’s be clear: TikTok isn’t your entire marketing strategy. It’s one piece of the puzzle. Your website still matters. SEO still matters. Your Google Business Profile still matters. But TikTok can be a powerful amplifier. It puts a human face to your brand and creates a new path for potential clients to find you before they even realize they need you.
Civille Can Help You Show Up Where It Matters
At Civille, we help law firms build marketing strategies that work on your budget, on your timeline, and for your goals. From content planning and SEO to ideas for your next TikTok, we’ve got your back. Whether you’re just dipping your toes in or ready to go all-in, let’s talk.
Want a hand with building your firm’s digital presence on TikTok and beyond?
Oh, and check out our TikTok to see even more legal marketing tips.
