No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
A growing number of law firms have quietly added a new member to the content team, and it does not take lunch breaks, ask for a raise, or get writer’s block. Claude, the AI assistant built by Anthropic, has become a common tool for drafting blog posts, service pages, and social captions at a pace…
Do you need only practical SEO/GEO choices that can actually make your website stand out in a highly competitive niche like law? We will provide you with only 10 useful and practical things your website needs to rank, whether you are a solo attorney or have a large law firm. Technical SEO and AI-Ready Architecture…
Prediction markets are the subject of ongoing legal battles. The gaming and financial sectors are racing to regulate these entities and determine whether they are legal in the first place. As state and federal regulators begin to get involved, prediction market companies are turning to Google Search and AI tools to find lawyers who can…
A growing number of law firms have quietly added a new member to the content team, and it does not take lunch breaks, ask for a raise, or get writer’s block. Claude, the AI assistant built by Anthropic, has become a common tool for drafting blog posts, service pages, and social captions at a pace…
Most advice about family law website design stops at “use warm colors and a friendly photo.” That’s not wrong; it’s just not the part that decides whether a firm gets the case. We looked at nine family law and divorce websites, from four-attorney shops in Grand Rapids to multi-state firms with 50-plus people, and lined…
As a law firm or solo practitioner, you may have tried to handle your online presence by yourself. DIY practices can help a little, but nothing compares to a dedicated SEO agency handling your advertising. Search engine optimization requires specific strategies that actually impact your lead volume and intake quality. Understanding how to reach your…
Search is changing. For years, someone looking for a lawyer would type something like “divorce attorney near me” into Google. They compared a few websites, read reviews, and made a decision. But artificial intelligence has taken that to a whole new level. People are using AI tools to ask about local businesses, including which law…
People hurt in car accidents often turn to Google or an AI assistant before they call a lawyer. They want fast answers about medical bills and insurance claims. For firms that want to appear in those answers, AI search optimization for law firms starts with the questions potential clients actually ask. A page does not…
If you run an estate planning firm, you’ve probably felt it: marketing keeps getting more expensive and somehow less predictable at the same time. The seminar model that worked in 2015 doesn’t fill the room anymore. The blog posts your firm has been pumping out for years aren’t driving the calls they used to. And…
Google Search Console is a valuable resource for website owners, digital marketing specialists, and Search Engine Optimization (SEO) providers. The platform provides valuable information about the health and performance of your website, and can be a valuable resource for law firms that want to grow their online brand. These law firms that hope to grow…
Google has officially completed the global rollout of its dedicated Search Generative AI control, along with new Generative AI performance reports in Google Search Console. Learn how this may affect your firm. For the first time, site owners have an explicit switch at their disposal: you can decide whether your website’s content may feed Google’s…
When someone types “worker’s compensation lawyer near me” into the Google Search bar, there is a good chance that they have been injured and need legal help quick and in a hurry — and as they say the early bird gets the worm. Law firms that want to earn the business of these potential clients…
If you’re an attorney, you’ve heard all of it by now. Get found in AI. Set up your website for AI. Get cited in AI results. So which ones actually matter for your firm? Short answer: two of them. The rest are noise. And one of the two probably isn’t the one you’re thinking of….