No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
Artificial intelligence keeps making headlines across the legal industry. We already know it has found its way into legal research, document review, contract drafting, and the everyday administrative work that keeps a law firm running. But not every AI tool is designed with the demands of legal practice in mind. OpenAI is trying to change…
Google took nearly two weeks to roll out its most recent spam update, finally completing it on October 8, 2026. This is one of the longest and most volatile updates this year. For law firms, this update matters because it doesn’t behave the way other updates have in the past. It specifically targets violations of…
Artificial intelligence keeps making headlines across the legal industry. We already know it has found its way into legal research, document review, contract drafting, and the everyday administrative work that keeps a law firm running. But not every AI tool is designed with the demands of legal practice in mind. OpenAI is trying to change…
Artificial intelligence can help law firms work faster, but it also creates questions about who owns the content behind a tool. The first step in understanding the AI copyright risks for law firms is to know what software is doing and what your firm is asking it to do. Thomson Reuters v. ROSS gives firms…
Google Local Services Ads (LSAs) have been a valuable tool in the digital marketing toolkit for law firms for many years. These pay-per-lead digital advertisements appear at the top of Google Search Engine Results Pages (SERPs) above the organic search results — making them easily visible and easily accessible to potential law firm clients. With…
Do you need only practical SEO/GEO choices that can actually make your website stand out in a highly competitive niche like law? We will provide you with only 10 useful and practical things your website needs to rank, whether you are a solo attorney or have a large law firm. Technical SEO and AI-Ready Architecture…
Prediction markets are the subject of ongoing legal battles. The gaming and financial sectors are racing to regulate these entities and determine whether they are legal in the first place. As state and federal regulators begin to get involved, prediction market companies are turning to Google Search and AI tools to find lawyers who can…
A growing number of law firms have quietly added a new member to the content team, and it does not take lunch breaks, ask for a raise, or get writer’s block. Claude, the AI assistant built by Anthropic, has become a common tool for drafting blog posts, service pages, and social captions at a pace…
Most advice about family law website design stops at “use warm colors and a friendly photo.” That’s not wrong; it’s just not the part that decides whether a firm gets the case. We looked at nine family law and divorce websites, from four-attorney shops in Grand Rapids to multi-state firms with 50-plus people, and lined…
As a law firm or solo practitioner, you may have tried to handle your online presence by yourself. DIY practices can help a little, but nothing compares to a dedicated SEO agency handling your advertising. Search engine optimization requires specific strategies that actually impact your lead volume and intake quality. Understanding how to reach your…
Search is changing. For years, someone looking for a lawyer would type something like “divorce attorney near me” into Google. They compared a few websites, read reviews, and made a decision. But artificial intelligence has taken that to a whole new level. People are using AI tools to ask about local businesses, including which law…
People hurt in car accidents often turn to Google or an AI assistant before they call a lawyer. They want fast answers about medical bills and insurance claims. For firms that want to appear in those answers, AI search optimization for law firms starts with the questions potential clients actually ask. A page does not…
If you run an estate planning firm, you’ve probably felt it: marketing keeps getting more expensive and somehow less predictable at the same time. The seminar model that worked in 2015 doesn’t fill the room anymore. The blog posts your firm has been pumping out for years aren’t driving the calls they used to. And…