No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
Search is changing. For years, someone looking for a lawyer would type something like “divorce attorney near me” into Google. They compared a few websites, read reviews, and made a decision. But artificial intelligence has taken that to a whole new level. People are using AI tools to ask about local businesses, including which law…
As a law firm or solo practitioner, you may have tried to handle your online presence by yourself. DIY practices can help a little, but nothing compares to a dedicated SEO agency handling your advertising. Search engine optimization requires specific strategies that actually impact your lead volume and intake quality. Understanding how to reach your…
Search is changing. For years, someone looking for a lawyer would type something like “divorce attorney near me” into Google. They compared a few websites, read reviews, and made a decision. But artificial intelligence has taken that to a whole new level. People are using AI tools to ask about local businesses, including which law…
People hurt in car accidents often turn to Google or an AI assistant before they call a lawyer. They want fast answers about medical bills and insurance claims. For firms that want to appear in those answers, AI search optimization for law firms starts with the questions potential clients actually ask. A page does not…
If you run an estate planning firm, you’ve probably felt it: marketing keeps getting more expensive and somehow less predictable at the same time. The seminar model that worked in 2015 doesn’t fill the room anymore. The blog posts your firm has been pumping out for years aren’t driving the calls they used to. And…
Google Search Console is a valuable resource for website owners, digital marketing specialists, and Search Engine Optimization (SEO) providers. The platform provides valuable information about the health and performance of your website, and can be a valuable resource for law firms that want to grow their online brand. These law firms that hope to grow…
Google has officially completed the global rollout of its dedicated Search Generative AI control, along with new Generative AI performance reports in Google Search Console. Learn how this may affect your firm. For the first time, site owners have an explicit switch at their disposal: you can decide whether your website’s content may feed Google’s…
When someone types “worker’s compensation lawyer near me” into the Google Search bar, there is a good chance that they have been injured and need legal help quick and in a hurry — and as they say the early bird gets the worm. Law firms that want to earn the business of these potential clients…
If you’re an attorney, you’ve heard all of it by now. Get found in AI. Set up your website for AI. Get cited in AI results. So which ones actually matter for your firm? Short answer: two of them. The rest are noise. And one of the two probably isn’t the one you’re thinking of….
Legal story lines continue to fascinate all of us. Whether you yourself are an attorney or you just like the genre, there is a great selection out there to binge on. With the rise of streaming services, there’s even more opportunity to deep dive into legal storylines that fun, fascinating, and sometimes even from real…
Cybersecurity might not be something that you think about. That is a problem for large corporations, financial institutions, or government agencies. But that is not true anymore. Today, law firms are one of the biggest targets for cybercriminals. Why? Whether a solo attorney or a large law firm, these practices are trusted with some of…
High-intent keywords are critical to a successful Search Engine Optimization (SEO) strategy for law firms. With dedicated, deep-dive practice area pages that target specific keywords and focus on information important to potential law firm clients, law firms can reach potential clients in need of a lawyer. When used in place of more general practice area…
For decades, legal marketing research has started with keyword analysis. You hunted for highly searched phrases like “car accident lawyer near me” or “divorce attorney,” and you built web pages around those phrases. That is rapidly changing. Keyword research is no longer the beginning and end of marketing research. As search enters the era of…