At Civille, we’re always excited to share strategies that help law firms not only stand out online but also turn digital visibility into meaningful client connections. In our recent webinar, our very own Eric Giroux teamed up with Ashley Duong from Smokeball to walk through practical tips on attracting, connecting, and converting legal leads online.
If you missed the live event, here are some of the biggest takeaways.
Attract: Bringing the Right Clients to Your Website
The first step in building a successful digital presence is making sure potential clients can find you. Eric and Ashley shared how search engine optimization (SEO), content that speaks directly to client needs, and smart use of local listings can significantly increase visibility. By focusing on niche keywords and addressing real client concerns, law firms can compete even in saturated markets.
Connect: Creating Engagement That Builds Trust
Once a prospective client finds you online, the goal is to build a connection. The webinar highlighted the importance of clear messaging, mobile-friendly design, and approachable content in establishing trust. Firms that communicate in a way that feels human and accessible are more likely to see prospects take the next step—whether that’s filling out a form, scheduling a consultation, or making a call.
Convert: Turning Engagement into Action
Attracting attention and building trust only pay off if they lead to conversions. Eric and Ashley emphasized the role of quick response times, streamlined intake processes, and user-friendly forms. By making it easy for prospects to act, firms can dramatically improve their chances of converting leads into clients.
Why It Matters Now
The legal industry is experiencing rapid shifts in how people search for and choose representation. With more clients starting their journey online than ever before, firms can’t afford to treat their digital presence as an afterthought. A website isn’t just a digital business card—it’s the foundation of a client journey.
Final Thoughts
We wrapped up the webinar with a reminder: success online isn’t about chasing every new trend—it’s about creating a consistent, client-focused system that attracts the right audience, builds trust, and makes it simple for prospects to become clients.
Thank you again to everyone who joined us, and a big shoutout to Smokeball for partnering with us on this conversation. For those who couldn’t attend, keep an eye out for future events where we’ll continue sharing practical strategies for growing your firm online.
.Want to see how Civille can help your firm attract, connect, and convert more clients? Get in touch with our team today.
