Branding

A high-quality website is just one step that you can take to help drive success for your business – but it is not the only one. The more people that find your website, the more potential clients you will have and listing your law firm website on online business directories and legal review websites can… Read more

Is your law firm dreaming of scoring a touchdown with your Super Bowl ad or social campaign?  Before you throw that Hail Mary pass, make sure you are mindful of the legal playing field. NFL Trademarks: Off Limits Zone The NFL fiercely guards its turf. Using “Super Bowl” or its logo without permission is a… Read more

Are you ready to set out on your own and blaze your own legal trail as an attorney? What should your first step be? You may be asking – how should I name my law firm? We may be able to help you find the perfect name for your law firm with this quick overview… Read more

In October of 2020, Lincoln Labs had identified a fit for its first Lab: websites and digital marketing for the legal space. All we needed was a name, a color scheme, fonts, a website, a name… A Brand By Any Other Name Our first step in the creation of this new Lab was to find… Read more

Design + Branding / By Bowen HobbsA logo’s job is to communicate your brand, whether you’re selling shoes, French fries, or legal services. Great logos become symbols for a brand’s promise, sometimes to the point where the name can be removed due to the symbol’s ubiquity. How does this relate to law firms? While most… Read more

At Civille, we talk a lot about content marketing. The reason being is we not only love doing it, but it’s also an extremely important part of any website, including law firm sites. Having valuable, unique, and engaging content throughout your law firm site is necessary in 2022, especially when it comes to search engines…. Read more

People get divorced for many reasons, but what reasons make them choose a lawyer? Maybe you were the top search result. Perhaps you had strong Google reviews. They could have stumbled onto your website while researching divorce questions. Or they might have seen an ad somewhere on the internet. Chances are though, if they find… Read more

Take a trip around the Internet, and it’s apparent that everyone is blogging all of the time, even lawyers. Some of those lawyers are really just shouting out into the void putting their blood, sweat, and tears into words that no one will ever read. That doesn’t have to be you. Now you have two… Read more

You made the leap to start your own law firm. With the arduous business formation process out of the way, you’re now ready to start taking on clients. But how will they find you? Referrals are great, but they aren’t enough to fill your calendar. You’ll need to show up in online search. You’ll need… Read more

Choosing the right law firm can be the difference between winning and losing a case. But how does someone know they are getting a trustworthy, successful law firm?  For years, we’ve been spreading the message about site design being a deciding factor for individuals researching legal representation. And this is even more true now. But… Read more

Taking a headshot can be stressful. You’re usually your own worst critic. And those issues are compounded if the photos aren’t shot in a way that allows you to use them throughout your website and social media pages. Below are a few helpful tips to get the most out of your next photo shoot. Bring… Read more

When it comes to websites, much of the focus is placed on performance, for good reason. Performance helps you rank on Google, which helps more prospective customers find you. More people on your site will usually convert into more business. But what happens when you have plenty of inbound traffic but conversions are trailing behind?… Read more