SEO
Making Your Firm an Authoritative Source for Google’s AI
For years, the game for law firms online was simple, even if it wasn’t easy. You picked your keywords, you built your pages, and you fought to be the number one clickable blue link on the page. Now, the game is changing. Ask yourself this: what happens when your firm isn’t a blue link at…
What Makes a Successful Legal Blog
Hosting a blog on your law firm’s website provides a wealth of benefits for your law firm. A blog allows you to reach potential clients with valuable SEO-driven content, generate leads for your law firm, and answer questions that potential clients have in a fun and informative way. Blog content also has the benefit of…
How is Google’s AI Mode Affecting Law Firm Search
We all know and love Google. It is a valuable tool for finding information on the World Wide Web and it continues to grow and improve every day with new and innovative search tools — but what does that mean for businesses, companies, and services that rely on it to reach their customers and clients?…
How AI Overviews Are Changing the Map Pack
A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For…
A Lawyer’s Guide to Niche Keyword Research
Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right…
Family Law Attorney SEO Guide
Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —…
Want to Win in AI Search? Get More Organic Traffic
As AI search tools like Google’s AI Overviews and ChatGPT continue to reshape how people find legal help, many law firms are wondering how to adapt. The reality? If you’ve already been investing in the fundamentals of good SEO — building organic traffic through helpful, original content — you’re ahead of the curve. What’s Good…
How AI Overview is Affecting Search Volume – and the Opportunity for Your Law Firm
AI is changing search – and Google is reacting. With the recent trends that show the younger demographic using TikTok and ChatGPT essentially as a search engine, we now see Google announcing some big moves with AI Overview and now AI Mode. We recently ran a case study and wrote about how Google is giving…
Google Giving Low Quality Rating to AI Content: What it Means for Your Law Firm
We’ve done the research. Now, Google has confirmed what we already found out: AI content is being scored as low quality. But it’s not the algorithm that is doing the checking – it’s people. This admission came out at the recent Search Central Live Madrid conference. Search Analyst and Search Relations Team Lead John Mueller…
Criminal Defense Lawyer SEO Guide
SEO is the art of getting found within search engines. Getting found is already difficult if it were just your firm that was trying to get found in your field, but you also have all your competitors, blogs, Reddit, and countless other sites and resources all trying to carve out their own share of the…
SEO Basics for Attorneys
Search Engine Optimization (SEO) is an important piece of the puzzle for online success. The combination of well-crafted website content, optimized on-page content, high-quality links, and link building can improve the online visibility of your law firm’s website. This is Search Engine Optimization, and it is a valuable tool for law firms and attorneys that…
SEO for Law Firms in San Francisco
San Francisco isn’t just the heart of tech innovation, it’s also a city where legal competition is fierce. With law firms lining Market Street and solo practitioners serving neighborhoods from the Mission to the Marina, standing out requires more than just a good reputation. In today’s digital landscape, a solid online presence is a must….