Trust is important to the success of law firms — and positive reviews play an important role in building a sense of trust and credibility with potential clients. When individuals in need of an attorney search online, an estimated 80% – 90% look for reviews to help decide if the law firm is one that can be trusted to help them resolve their legal issues.
This simple fact means that positive reviews and a high review score can build confidence in your law firm for potential clients. Google Business Profiles and online reviews have a significant impact on the decisions made by potential clients and that makes it critical for law firms to pay close attention to their online reviews and take measures to garner positive reviews from their current clients.
Here at Civille, we want to help you and your law firm drive online success — and finding ways to increase the number of positive online reviews for your law firm is an important step to take. Many law firms want to know — what is the secret to growing your law firm’s review score? We are here to help you uncover this strategy and increase the positive reviews for your firm.
Contact Civille today to learn more about our digital marketing services and custom law firm websites!
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How To Boost Your Law Firm’s Positive Reviews
Many of us are influenced by our peers and positive reviews speak volumes about a law firm. Positive reviews have the potential to attract new clients and grow a customer base, and with exceptional service, you can receive even more positive reviews — but how can your law firm accomplish this goal?
There are multiple online platforms where legal clients can leave reviews about your law firm and while platforms like Google may get the most attention, it is important to pay attention to multiple platforms. Here is a short list of the platforms where potential legal clients may look to learn more about your law firm:
- Google Business Profiles
- Avvo
- Justia
- Lawyers.com
- Yelp
No matter where your law firm clients decide to leave reviews, it is important to increase the positive reviews wherever and whenever possible. There are multiple steps you can take to boost your law firm’s reviews — and most are simple steps to take.
1. Don’t Be Afraid to Ask for Reviews
When it comes to positive reviews — the more, the better. When you have had a positive interaction with a client, it is important to encourage them to leave a positive review of their interaction on your Google Business Profile or another review website. When you ask clients to leave a review, make sure to emphasize why it is important and how it can help your law firm. It is a quick and easy way to boost your positive reviews and it only takes a few minutes for your clients. Providing a direct link to the review site or a QR code are great ways to make the review process even simpler.
2. Provide Multiple Opportunities for Reviews
The best time to ask for a review — and receive a positive one — is at the successful conclusion of a case. But that shouldn’t be the only time that you request reviews from your clients or provide your clients with the opportunity to leave a positive review. When you provide a case review, answer questions, or provide additional assistance with a case, it is important to encourage clients to leave reviews.
3. Personalize the Client Experience
A personalized experience will lead to more positive reviews. Find ways to show your appreciation to individual clients who have chosen your law firm. A personal note, a law firm pen, a coffee mug, a gift card, or another small gift is a good way to show your appreciation and to create a more personal connection with your clients. The clients who feel appreciated are more likely to leave a positive review.
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How Can Civille Help Your Law Firm?
Are you a law firm looking for the secret to growing your law firm review score? Are you looking for a way to improve your website performance and drive more online leads? Civille may be the partner you need on your side. Civille is a premier website provider for law firms and provides law firms with in-depth SEO strategies, digital marketing services, analytics, lead enhancement services, and much more
Civille has worked with numerous law firms across the United States that specialize in multiple practice areas. Like the law firms that we serve, we strive to provide exceptional service to our clients to help them accomplish their goals — and we are here to help you and your law firm succeed.
Contact Team Civille today to learn more about how we can help your law firm!
