Quinn Dunn

The world of online marketing, Search Engine Optimization (SEO), and general online search has changed dramatically with the increased use of Artificial Intelligence (AI) by Google search engines. Google AI Overviews have taken over the Search Engine Results Pages (SERPs) and many online searchers are getting the information they need directly from the AI-generated overview… Read more

It might be time to throw away the old SEO playbook from the last few years and start with something new. SEO is always changing and it is important for law firms that want to improve their online visibility to adapt to these changes and keep up. While content remains a valuable source of online… Read more

It is important that law firms that employ Search Engine Optimization (SEO) strategies are able to reach potential clients in their own local areas — which requires a local element of SEO strategy. A basic local SEO strategy employs geo-based keywords to target potential clients in the immediate area and rank highly for geo-targeted search… Read more

Generative Pre-Trained Transformers (GPT) — like ChatGPT for example — employ Artificial Intelligence (AI) networks that use machine learning applications and OpenAI to create text, code, or other content based on user input. These platforms have become an integral part of business operations for many companies, and have become a valuable asset for law firms…. Read more

Reaching potential clients is an important piece of any digital marketing strategy for law firms — but conversions are the primary goal. When conversions are the goal for your law firm, it is important to look at where those conversions are coming from and which lead enhancement strategies benefit your law firm the most. Civille… Read more

Has it been a while since you had your law firm’s website built? Are things feeling a little slow and outdated? This may mean it is time for a redesign and an upgrade. Your law firm’s website plays an important role in attracting potential clients. It is often the first interaction that potential clients have… Read more

The Google AI Overview dominates the Search Engine Results Pages (SERPs) and has had a significant impact on how online searchers interact with websites and content. This change has made it important for businesses to take the right steps to ensure they show up in AI Overview and reach more potential customers. Law firms that… Read more

Google AI Overviews has become a key element of Search Engine Results Pages (SERPs), providing almost instant answers to search queries — but how much can you trust Google AI answers? Is the information provided by Google AI Overview accurate? How does AI Overview impact search results? These questions, and more, are top of mind… Read more

Have you implemented an SEO content strategy for your law firm? Have you seen lower numbers in your Google Analytics and reports in the last few months? Have you wondered if your law firm SEO is failing or if Google is changing the rules?  We understand how alarming it can be to look at your… Read more

You may have heard the golden rule of digital marketing that — Content is King — but in the modern fast-paced landscape of Search Engine Optimization (SEO) and digital marketing, that ruler is only as powerful as it is relevant. The reality is that content is only king when it is consistently updated and refreshed… Read more

Artificial Intelligence (AI) has dominated the headlines when it comes to Search Engine Optimization (SEO). An innovative tool designed to help searchers find the answers to their questions faster, it has influenced how online searchers interact with SEO-powered content on Search Engine Results Pages (SERPs). For law firms that have invested time, effort, and money… Read more

If you have content on your law firm’s website, you may be familiar with meta descriptions and how they can impact the SEO and general health of your law firm’s website. Meta descriptions are an important aspect of Search Engine Optimization that provide a short summary of the on-page content and serve as the description… Read more