Law firm websites are something that runs the gamut when it comes to quality. You can search in your local area and find sites that are clean, look great on mobile, and load fast. And further down the search results page (usually on pages 2 or 3), you might find a site that was built in the early 2000s.
While there are many advantages to having an optimized website, each element of your site must also be laid out to speak clearly to your desired potential client to help drive them to convert.
But what are these items that make a good law firm website? We take a look at some key components here.
1. Clean and Professional Design
The website should have a clean and professional design that reflects the law firm’s branding and instills confidence in visitors. Use a visually appealing layout, easy-to-read fonts, and a consistent color scheme.
2. User-Friendly Navigation
The website should have a well-structured and intuitive navigation menu that makes it easy for visitors to find the information they are seeking. Use clear labels and logical organization to help users navigate the site effortlessly.
3. Contact Information and Calls-to-Action
Ensure that the law firm’s contact information (phone number, email, and office address) is prominently displayed on every page. Include prominent calls-to-action (CTAs) such as “Contact Us” or “Schedule a Consultation” to encourage visitors to take the desired action.
4. Practice Area Information
Dedicate separate pages to each practice area offered by the law firm. Provide clear and concise descriptions of each practice area, highlighting the firm’s expertise and any notable achievements or successful cases related to that area.
5. Attorney Profiles
Include detailed profiles of the attorneys, partners, and key staff members at the law firm. Include their qualifications, experience, areas of expertise, and any relevant accolades or certifications. Professional headshots can add a personal touch and help build trust.
6. Client Testimonials or Case Results
Displaying testimonials from satisfied clients or showcasing successful case results can help establish credibility and demonstrate the firm’s track record of success. Use real client testimonials with their permission and ensure they comply with ethical rules.
7. Educational Resources
Provide valuable legal information through a blog, articles, FAQs, or resources relevant to the law firm’s practice areas. This demonstrates expertise and can attract potential clients seeking answers to their legal questions.
8. Mobile-Friendly and Responsive Design
Ensure the website is optimized for mobile devices, as many people use smartphones or tablets to browse the internet. A responsive design will adapt to different screen sizes and provide a seamless user experience across devices.
9. Up-to-Date Content
Regularly update the website with fresh and relevant content, including blog posts, news, or legal updates. This demonstrates an active and engaged law firm.
10. Social Proof and Accreditations
Showcase any awards, affiliations, or professional memberships to build trust and credibility. Include logos or badges from reputable organizations or industry-specific certifications.
11. Integrates with your CRM
While having a CRM isn’t necessary for every law firm, depending on size, it’s important for your website to integrate if you do. Being able to organize phone calls and form fills in one system is a large time-saver.
12. Has a Scheduler Tool
Having a scheduling tool that integrates with your calendar (and CRM) can also be a huge time-saver for getting the most clients at the time that works for you and your partners and attorneys.
Whatever elements are important to you for your website, make sure to choose a law firm website company that can handle what you need your site to do. And don’t forget about the core elements of online success like page load speed, mobile presence, and user experience.
If you want to check out a legal website platform that does everything you see here, check out some industry-best law firm websites from Civille.
