With Google, change is the only constant. Those of us that have lived in the SEO world are used to this. We learn and adjust. Last month, Google announced one of these many changes – this time a name change to one of its most influential products. Just as we’d settled in making GMB a… Read more
Civille was born in January 2021. But we didn’t come into the world completely green (teal?) in the legal space. Prior to 2021, we had some experience and connections in legal but weren’t solidly committed to entering it. That changed as 2021 kicked off as we went all-in. Almost a year later, it’s amazing how… Read more
If your law firm website leads are bad, it’s because your website is bad. Cause. Effect. This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more
Our website was just redesigned in 2011. I don’t think anyone manages our GMB. We don’t need any more leads. These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more
Create content for the user, not for the search engines If you’ve spent any time in the world of content marketing and search engine optimization (SEO), you’ve heard this one. And while it’s undoubtedly true, there is more to the story. The content marketing game has changed dramatically in the past few years. What has… Read more
The website isn’t secure. It loads slow. It breaks on mobile. The form doesn’t even work. It’s clear this law firm needs help. We call them up, excited to know we can make a real difference for their business. Then comes the immediate response. “The website is fine. We have enough business already.” *Hangs up* … Read more
Ahh, voice search. It was going to take over the globe back in 2019. The way everyone did SEO was going to cater to voice search – after all, 50% of all searches were going to be voice searches in 2020. As it turns out, the stat that made the rounds in SEO circles was… Read more
Law firms utilize their websites in different ways. For some, the website is a critical cog in their lead acquisition, and they have invested effort in SEO and paid search (in addition to functionality) to make it that way. For others, the site is more of a brand legitimizer for potential clients who come in… Read more
Chat tools have been positioned by many as a necessity for law firm websites. And while they certainly have their purpose, it’s essential to understand your specific purpose when deciding whether to implement one on your site. The structure of your law firm will speak to the UI and UX of your chat tool –… Read more
Most law firms know what SEO is. Many firms even invest in some form of SEO. But only a select few make a meaningful investment in SEO that provides ROI for the firm. It’s easy to see how this happens. Attorneys understand the need to optimize their site and be found in search. But there… Read more
Law firm websites are a core piece of what we do. We know how much value a quality website has for a law firm.
But if a solid website is priority 1 for a law firm’s online presence, the Google My Business (GMB) listing is 1a. The reason is pretty simple. Read more
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