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GMB is Now GBP – And Still Vital for Your Firm
SEO

GMB is Now GBP – And Still Vital for Your Firm

With Google, change is the only constant. Those of us that have lived in the SEO world are used to this. We learn and adjust. Last month, Google announced one of these many changes – this time a name change to one of its most influential products. Just as we’d settled in making GMB a… Read more

A Look Back at 2021: Entering the Legal Space
General

A Look Back at 2021: Entering the Legal Space

Civille was born in January 2021. But we didn’t come into the world completely green (teal?) in the legal space. Prior to 2021, we had some experience and connections in legal but weren’t solidly committed to entering it. That changed as 2021 kicked off as we went all-in. Almost a year later, it’s amazing how… Read more

Your Website Leads are Bad Because Your Website is Bad
Design, Lead Gen, SEO

Your Website Leads are Bad Because Your Website is Bad

If your law firm website leads are bad, it’s because your website is bad. Cause. Effect.  This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more

Five Scary Things Law Firms Do in Digital
Lead Gen, SEO

Five Scary Things Law Firms Do in Digital

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Content Marketing in 2022: The Perfect Intersection of Content and SEO
SEO

Content Marketing in 2022: The Perfect Intersection of Content and SEO

Create content for the user, not for the search engines If you’ve spent any time in the world of content marketing and search engine optimization (SEO), you’ve heard this one. And while it’s undoubtedly true, there is more to the story.  The content marketing game has changed dramatically in the past few years. What has… Read more

Your Website Isn’t Fine – It’s Costing Your Firm Money
General

Your Website Isn’t Fine – It’s Costing Your Firm Money

The website isn’t secure. It loads slow. It breaks on mobile. The form doesn’t even work. It’s clear this law firm needs help. We call them up, excited to know we can make a real difference for their business. Then comes the immediate response.  “The website is fine. We have enough business already.” *Hangs up* … Read more

The Importance of Voice Search for Law Firms
SEO

The Importance of Voice Search for Law Firms

Ahh, voice search. It was going to take over the globe back in 2019. The way everyone did SEO was going to cater to voice search – after all, 50% of all searches were going to be voice searches in 2020.  As it turns out, the stat that made the rounds in SEO circles was… Read more

Don’t Lose Your SEO When Launching a New Site
SEO

Don’t Lose Your SEO When Launching a New Site

Law firms utilize their websites in different ways. For some, the website is a critical cog in their lead acquisition, and they have invested effort in SEO and paid search (in addition to functionality) to make it that way. For others, the site is more of a brand legitimizer for potential clients who come in… Read more

Product Release: Civille Chat Tool for Law Firms
Product Releases

Product Release: Civille Chat Tool for Law Firms

Chat tools have been positioned by many as a necessity for law firm websites. And while they certainly have their purpose, it’s essential to understand your specific purpose when deciding whether to implement one on your site. The structure of your law firm will speak to the UI and UX of your chat tool –… Read more

SEO For Law Firms: What You Need to Be Successful in Search
SEO

SEO For Law Firms: What You Need to Be Successful in Search

Most law firms know what SEO is. Many firms even invest in some form of SEO. But only a select few make a meaningful investment in SEO that provides ROI for the firm.  It’s easy to see how this happens. Attorneys understand the need to optimize their site and be found in search. But there… Read more

Why You Need to Optimize Your Law Firm’s GMB
SEO

Why You Need to Optimize Your Law Firm’s GMB

Law firm websites are a core piece of what we do. We know how much value a quality website has for a law firm.

But if a solid website is priority 1 for a law firm’s online presence, the Google My Business (GMB) listing is 1a. The reason is pretty simple. Read more

Why Does My Law Firm Site Have So Many Errors?
SEO

Why Does My Law Firm Site Have So Many Errors?

You are being audited. This phrase can invoke fear in anyone. Knowing that it’s a WEBSITE audit we’re talking about takes a little bit of weight off. But for your firm, the contents of the audit may hold the keys to instant improvement. Read more

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