In many cases, a potential client’s first interaction with your business will be with your website and an estimated 97% of people discover new businesses online. That is an important statistic for law firms that want potential clients to find them online and Civille is here to help.
Civille is a premier website provider for law firms across the country and we know a thing or two about website design — and we want you to have the information that you need to succeed and drive business to your law firm via your website. We want to help set you up for success and we have created a list of Website Essentials for Every Law Firm to get you started.
Contact Team Civille today to get more information about our custom law firm websites and digital marketing services!
READ MORE: Does Every Law Firm Need a Website?
Top 10 Essentials for Your Law Firm Website
More and more people find businesses online in the digital age and in many cases a website is their first interaction and first impressions mean a lot when you choose a business to work with. This may be even more important for individuals in need of a lawyer or attorney. If you want your law firm website to make a great first impression, it is important to build it with all the essentials.
1. Great User Experience (UX) and Design
The first essential when building a website for your law firm is a great user experience and design. This means an easy-to-navigate website that prioritizes the client. When you build your website, you need to ask — can potential clients easily find the information they need?
2. Clear Calls to Action (CTAs)
When potential clients arrive at your website, it is important that they be able to reach you when and if they need you. Your website needs to have prominent calls-to-action that can help increase engagement and conversion rates on your website. Examples of CTAs would be Schedule a FREE Consultation buttons.
3. Contact Forms and Chat Tools
Live chat tools and prominent contact forms are essential for a law firm website. The faster you can make contact with potential clients, the more likely you are to be able to turn that online visitor into a client. Contact forms provide an opportunity for potential clients to leave information for your legal team and live chat tools provide instant communication.
4. Responsive Design
More and more people use their smartphones to search for businesses online and in the fourth quarter of 2023, an estimated 54% of all web traffic came from mobile phones. A website that does not adapt well to mobile use may lose visitors and every visitor that gets frustrated and leaves your website is a potential lost client.
5. SEO Optimization
Search Engine Optimization (SEO) is essential for any website and your website needs to be optimized for SEO best practices. Elements of SEO that you need to pay attention to include high-quality on-site content, relevant keywords, title tags, meta descriptions, headers, images, a mobile-friendly design, and good site speed.
6. Quality Practice Area Pages and Content
Practice area pages are a must-have element for your law firm website. They provide clear descriptions of what your law firm can provide for potential clients and add SEO value to your website. The same principles can be applied to additional content pages like an internal blog. SEO optimized content can help establish your law firm as an expert in the field and additional content increases your digital footprint and makes your website easier to find via search engines.
7. Attorney Bios
In many cases — visitors to your website are in need of real help and it is difficult to place your trust in a faceless law firm. Attorney bios are an essential element of your law firm website that allows you to identify your law firm, create credibility, be more transparent, and add an element of personalization to your website.
8. Security and Privacy Features
When sensitive legal issues are a concern, security and privacy features are more than just important, they are essential. Law firms must be compliant with data protection laws and it is crucial that websites use the right tools to protect client data, maintain a level of trust, and avoid compliance issues.
9. Access to Analytics and Performance Metrics
When you implement a brand-new website with SEO content and strategies, it is important to know if your strategy works or not and that means you need to have access to analytics and key performance metrics. Google Analytics, SEMrush, and Google Search Console are just a few examples of tools you can use to measure website performance.
10. Fast Loading Speeds
How long will you wait for a website to load? An estimated 47% of users will not wait longer than two seconds for a website to load, making it essential to have a fast, high-performance website. Avoid site design elements that will slow down your website to ensure that potential clients that visit your website do not stop before they have even started due to a slow website.
READ MORE: What Makes Law Firm SEO Different?
Why Choose Civille for Your Law Firm Website?
Now that you have a better understanding of Website Essentials for Every Law Firm you may be ready to find a provider and build a brand-new website for your law firm — and that is where Civille comes in.
The Civille Team has years of experience building custom websites and we have the knowledge you need on your side to make your website look phenomenal, perform well, and check all the boxes to help you build your online brand. When you add additional services like website analytics, digital marketing, and lead enhancement to your website, you will reach new levels of success.
Contact Civille today to learn more about our custom law firm websites!
