What content should I create?
Getting started is the hardest part. It’s easy to overthink what to create. The easiest way to get started is to: think like your customer/prospect. Heck, you can even ask them directly. Most of marketing is understanding your customers enough to effectively communicate with them. What does your team know about your industry that would… Read more
Why Create Content?
Every website needs some form of content. But why take the time to create content for your brand? The short answer: to provide value/answers to your clients. You know they have questions. Think about the phone calls you get asking about what to expect in the process, the time it takes to get somebody comfortable… Read more
What is Content Marketing?
For the better part of 10 years, ‘content’ has emerged as an important tool to fortify, enhance, or grow your online presence. Chances are you’ve heard the phrase ‘content is king’ at about every marketing conference you’ve been to. Of course, ‘content’ has been around for a lot longer than the web or even digital… Read more
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