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How Will Law Firms Use AI in 2025
2025, AI

How Will Law Firms Use AI in 2025

As artificial intelligence continues to advance, the legal profession could see significant change. 2025 is expected to see wider adoption of AI in law firms, offering new opportunities for efficiency while also prompting important discussions about ethical and responsible use. From mundane tasks to complex legal analysis, AI is set to redefine how lawyers work,… Read more

Local Service Ads Verification Change for Lawyers
GBP, LSA

Local Service Ads Verification Change for Lawyers

Google is rolling out a critical update to its Local Service Ads (LSAs) verification process for lawyers. If your law firm uses LSAs to generate leads, this change impacts you. What’s the Update? In essence, lawyers appearing in your Local Service Ads will now need to complete an additional identity check, beyond their license check,… Read more

Do Law Firms NEED a Google Business Profile?
GBP

Do Law Firms NEED a Google Business Profile?

In today’s digital age, law firms face fierce competition for visibility and client acquisition. Amidst a sea of legal websites, Google Business Profiles (GBPs) have emerged as a non-negotiable asset for modern law firms. But is it truly a need? Let’s dive in and discover why having a well-optimized GBP isn’t just advantageous, it’s essential… Read more

Does Every Law Firm Need a Website?
Solo, Website

Does Every Law Firm Need a Website?

Yes, and Here’s Why In the digital age, asking if a law firm needs a website is almost like asking if a lawyer needs a briefcase. Let’s move beyond the obvious and explore the compelling reasons why a website is more than just an online presence—it’s the cornerstone of your modern legal practice. First Impressions… Read more

10 Ways to Improve Law Firm Website Page Speed
Page Speed, SEO

10 Ways to Improve Law Firm Website Page Speed

In today’s digital age, speed is king. Your law firm’s website needs to load fast to capture attention, keep visitors engaged, and ultimately convert them into clients. Google has also made it clear that page speed is a significant ranking factor in its search results. If your website is sluggish, you could be losing out… Read more

LSA Dispute Option Gone: What Lawyers Need to Know
GBP, LSA, Paid Advertising

LSA Dispute Option Gone: What Lawyers Need to Know

As of July 2024, Google has made significant changes to the Local Service Ads (LSA) platform, specifically for the dispute process. The manual dispute option, which allowed lawyers and business owners to challenge the validity of leads or ratings, has been removed. This change has left many lawyers wondering what this means for their LSA… Read more

Why Are Attorney Bio Pages Important?
SEO, Website

Why Are Attorney Bio Pages Important?

You know those attorney bios on your website? The ones you probably wrote years ago and haven’t touched since? Well, guess what? They’re not just a boring formality. Those bios are a powerful tool, a secret weapon even, for attracting and winning over potential clients. Why are attorney bio pages important? Think of them as… Read more

Does Your Firm Need to Optimize For Other Search Engines?
SEO

Does Your Firm Need to Optimize For Other Search Engines?

When most people think of search engine optimization (SEO), Google is usually the first platform that comes to mind. But does that mean other search engines like Bing, Yahoo, DuckDuckGo, or even niche legal search engines are irrelevant for law firms? Does your firm need to optimize for other search engines? Civille can help! The… Read more

Should Your Law Firm Be in Google’s People Also Ask?
SEO

Should Your Law Firm Be in Google’s People Also Ask?

When potential clients turn to Google with legal questions, they’re often met with a cascade of related queries within the “People Also Ask” (PAA) boxes. Should your law firm be in Google’s People Also Ask? These interactive boxes expand the search results, offering deeper insights and alternative perspectives. For law firms, earning a place in… Read more

What are SERP Features and Why Your Law Firm Needs Them?
SEO

What are SERP Features and Why Your Law Firm Needs Them?

The search engine results pages (SERPs) are no longer just a simple list of blue links. They’re now dynamic landscapes filled with various features designed to enhance the search experience. For law firms, understanding and optimizing for these SERP features is essential to stand out, boost visibility, and attract more potential clients. Beyond the Blue… Read more

Is Google AI Overview Good for Law Firms?
AI, SEO

Is Google AI Overview Good for Law Firms?

Google AI Overview is shaking up the search engine results page (SERP) landscape. But is this AI-powered feature a boon or a bane for law firms? Like any new technology, it presents both opportunities and challenges. Let’s delve deeper into how AI Overview might impact your law firm’s online presence. What is Google AI Overview?… Read more

What is Google AI Overview?
2024, AI, SEO

What is Google AI Overview?

Google has once again shaken up the search engine landscape with the introduction of AI Overview, a feature that utilizes artificial intelligence to provide concise summaries at the top of search results. For law firms, understanding this new tool and its potential impact is essential. While it offers exciting opportunities, there are also some caveats… Read more

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