Clint Monette

When potential clients turn to Google with legal questions, they’re often met with a cascade of related queries within the “People Also Ask” (PAA) boxes. Should your law firm be in Google’s People Also Ask? These interactive boxes expand the search results, offering deeper insights and alternative perspectives. For law firms, earning a place in… Read more

The search engine results pages (SERPs) are no longer just a simple list of blue links. They’re now dynamic landscapes filled with various features designed to enhance the search experience. For law firms, understanding and optimizing for these SERP features is essential to stand out, boost visibility, and attract more potential clients. Beyond the Blue… Read more

Google AI Overview is shaking up the search engine results page (SERP) landscape. But is this AI-powered feature a boon or a bane for law firms? Like any new technology, it presents both opportunities and challenges. Let’s delve deeper into how AI Overview might impact your law firm’s online presence. What is Google AI Overview?… Read more

Google has once again shaken up the search engine landscape with the introduction of AI Overview, a feature that utilizes artificial intelligence to provide concise summaries at the top of search results. For law firms, understanding this new tool and its potential impact is essential. While it offers exciting opportunities, there are also some caveats… Read more

In the digital age, maximizing your law firm’s visibility on Google is essential. But should you go for multiple Google Business Profiles (GBPs)? It’s a question many law firms grapple with, and the answer isn’t always a simple yes or no. Let’s delve into the scenarios where it might be appropriate and the potential pitfalls… Read more

In today’s digital age, your law firm’s website is often the first point of contact for potential clients. Ensuring it is accessible to everyone, including those with disabilities, isn’t just a matter of good practice—it’s increasingly important for your online visibility and reputation. Google actively promotes web accessibility, and you should at least be thinking… Read more

In the world of search engine results pages (SERPs), sitelinks hold a special place. These extra links that Google sometimes displays below your main website listing offer direct navigation to deeper sections of your site. They can boost clicks and guide potential clients to the most relevant content. But here’s the catch: you can’t directly… Read more

Your Google Business Profile (GBP) is a cornerstone of your firm’s online presence. It directly influences how you appear in Google Maps, local search results, and the prominent Knowledge Panel that appears on the side of search results. Let’s walk through setting up, claiming, and verifying your profile for maximum visibility. Why a Google Business… Read more

In the competitive world of legal services, ranking on the first page of Google isn’t just a bonus—it’s vital. Search engine optimization (SEO) is the way forward, but it’s a game your competitors are also playing. This guide will unlock the strategies and insights you need to get ahead and stay ahead in search results,… Read more

In today’s digital age, a robust online presence is essential for law firms of all sizes. Search Engine Optimization (SEO) is a cornerstone of that presence, boosting visibility and driving qualified leads to your website. If you’re new to the concept, don’t worry—this 2024 beginner’s guide to law firm SEO will give you a strong… Read more

Many lawyers dream of the freedom and control that comes with starting their own practice. If you’re one of them, there’s never been a better time. Technology has leveled the playing field, and clients are increasingly open to working with smaller and more specialized firms. But while the rewards of a solo practice can be… Read more

As a law firm, you understand that effective marketing is essential for attracting new clients and growing your practice. But with so many options, where do you focus your efforts? The answer will vary depending on your firm’s specialty, target audience, and resources. However, there are key channels that any legal practice should consider. Let’s… Read more