AI

For decades, the math of Paid Search (PPC) was simple. It was a linear auction. You paid for the top position. You monitored your average position metric. If you were #1, you were the first thing a potential client saw. You were the king of the hill. If you were #4, you were at the… Read more

If you have been in legal marketing for any amount of time, you know the drill. SEO experts, agencies, and consultants have obsessed over backlinks. You paid for them, you bartered for them, you wrote guest posts for them, and you tracked them in spreadsheets like stock tickers. The logic was simple: A blue, clickable… Read more

Artificial Intelligence (AI) has dominated the headlines when it comes to Search Engine Optimization (SEO). An innovative tool designed to help searchers find the answers to their questions faster, it has influenced how online searchers interact with SEO-powered content on Search Engine Results Pages (SERPs). For law firms that have invested time, effort, and money… Read more

For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,… Read more

For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If… Read more

Let’s start with a shared reality. You’re looking at your Google Analytics. You’re reading headlines about AI Overviews and ChatGPT. And you’re trying to figure out if your marketing is still working, or if you’re just shouting into the void. Your old dashboard was simple: Traffic -> Leads -> Cases. As long as “Traffic” went… Read more

You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my… Read more

You’re probably hearing a lot of panic right now. The tech world and major news publishers are in an uproar about “AI content theft.” You’re seeing headlines about massive lawsuits and hearing about big media companies actively blocking AI bots from their websites. In the new age of search, blocking these AI bots is an… Read more

The development and implementation of Artificial Intelligence (AI) has had a significant impact on Search Engine Optimization (SEO), how websites and content are ranked on Google Search Engine Results Pages (SERP), and how online traffic converts for your website.  More and more people are using AI-powered platforms and features like ChatGPT, Gemini, Google AI Mode,… Read more

Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally… Read more

Search is changing faster than ever. Between Google’s AI Overviews, generative search assistants, and evolving ranking signals, law firms face a new reality: it’s not enough to just have a website. You need authority, credibility, and proof that other trusted sources recognize your expertise. That’s why link building remains one of the most important SEO… Read more

For years, if you asked an SEO expert about getting visibility for your law firm, they would have told you to target Featured Snippets. AI Overview has all but replaced those. The next best thing was the “People Also Ask” box. You’ve seen it a million times in Google’s search results. It’s that dropdown list… Read more