AI
How Law Firms Should (and Shouldn’t) Use Claude for SEO and Content
A growing number of law firms have quietly added a new member to the content team, and it does not take lunch breaks, ask for a raise, or get writer’s block. Claude, the AI assistant built by Anthropic, has become a common tool for drafting blog posts, service pages, and social captions at a pace…
How Local Subreddits Shape Your Firm’s AI Citations
Search is changing. For years, someone looking for a lawyer would type something like “divorce attorney near me” into Google. They compared a few websites, read reviews, and made a decision. But artificial intelligence has taken that to a whole new level. People are using AI tools to ask about local businesses, including which law…
What People Search After a Car Accident: Questions Your Firm Needs to Answer to Get Cited by AI
People hurt in car accidents often turn to Google or an AI assistant before they call a lawyer. They want fast answers about medical bills and insurance claims. For firms that want to appear in those answers, AI search optimization for law firms starts with the questions potential clients actually ask. A page does not…
Google’s New AI Search Console Reports Are Rolling Out to Everyone — Here’s How Law Firms Should Read Them
Google Search Console is a valuable resource for website owners, digital marketing specialists, and Search Engine Optimization (SEO) providers. The platform provides valuable information about the health and performance of your website, and can be a valuable resource for law firms that want to grow their online brand. These law firms that hope to grow…
Google’s New AI Opt-Out Toggle: Should Your Law Firm Block Generative Search?
Google has officially completed the global rollout of its dedicated Search Generative AI control, along with new Generative AI performance reports in Google Search Console. Learn how this may affect your firm. For the first time, site owners have an explicit switch at their disposal: you can decide whether your website’s content may feed Google’s…
Which AI Engines Actually Matter for Your Law Firm’s Visibility
If you’re an attorney, you’ve heard all of it by now. Get found in AI. Set up your website for AI. Get cited in AI results. So which ones actually matter for your firm? Short answer: two of them. The rest are noise. And one of the two probably isn’t the one you’re thinking of….
Law Firms Are Getting Hit Weekly: The 2026 Cybersecurity Risks Every Firm Should Know
Cybersecurity might not be something that you think about. That is a problem for large corporations, financial institutions, or government agencies. But that is not true anymore. Today, law firms are one of the biggest targets for cybercriminals. Why? Whether a solo attorney or a large law firm, these practices are trusted with some of…
SEO vs. GEO: Why Prompt Research Is the Next Frontier in Legal Marketing
For decades, legal marketing research has started with keyword analysis. You hunted for highly searched phrases like “car accident lawyer near me” or “divorce attorney,” and you built web pages around those phrases. That is rapidly changing. Keyword research is no longer the beginning and end of marketing research. As search enters the era of…
Your Clients Are Already Using AI Before They Call You — What It Means for Intake and Client Trust
By the time your phone rings, the client has usually already made up their mind about you. Not in the way that used to happen either, where someone skimmed your website for two minutes and decided you seemed trustworthy enough. Increasingly, they have asked an AI assistant to summarize your firm, compare you to two…
Does Your Firm Need an AI Use Policy? The 2026 Disclosure Rules Explained for Small Firms
Artificial intelligence is becoming part of daily legal work, from research tools to document drafting. For small practices, that convenience also brings ethical duties. An AI policy for law firms can give attorneys and staff clear rules for using these tools while protecting client information and meeting disclosure requirements. Is There One AI Disclosure Rule…
How AI Is Affecting Your Law Firm’s Keyword Growth
Is your law firm keyword growth declining? You’re not alone. If you’ve opened Search Console this year and felt your stomach drop, you’re not imagining things. Across three of our larger client accounts- one criminal defense firm, one family law firm, and one estate planning firm- impressions and total clicks have been sliding since the…
Are Insurance Companies Using AI to Deny Claims Faster? What Claimant Attorneys Are Seeing
It is no secret that insurance companies are looking for new and creative ways to deny claims. Doing so saves on their own bottom line, often to the detriment of the insured. But are insurance companies now using AI to deny claims even faster? You bet they are. AI is shifting the landscape across every…