AI

Can I use generative artificial intelligence in my legal practice to help draft documents? Can I use tools like ChatGPT to help write letters, court filings, legal memos, emails, or other documents? Are there ethical rules I should think about when using generative AI to draft legal work? Also, will there come a time when… Read more

Artificial intelligence is everywhere, from your office to the advertising helping to bring in cases. But what began as an experiment or curiosity is quickly becoming a part of our everyday landscape. Generative AI tools and AI-driven research are beginning to have significant impacts on the legal community. Regulations continue to evolve, often much less… Read more

The Google AI Overview dominates the Search Engine Results Pages (SERPs) and has had a significant impact on how online searchers interact with websites and content. This change has made it important for businesses to take the right steps to ensure they show up in AI Overview and reach more potential customers. Law firms that… Read more

Whether you like it or not, artificial intelligence is quickly becoming part of the legal industry. Law firms are using it to draft emails and summarize long documents. While this tool can help transform your workflow, there’s another side to it. And judges across the country are starting to feel the headaches.  This technology is… Read more

For years, the math of paid legal advertising was simple. You picked your keywords. You wrote your ad. You set your bid. If someone in your city searched “car accident attorney,” your ad showed up, they clicked, and you paid for that click. The whole system was visible. Traceable. Yours to control. That system is… Read more

Google AI Overviews has become a key element of Search Engine Results Pages (SERPs), providing almost instant answers to search queries — but how much can you trust Google AI answers? Is the information provided by Google AI Overview accurate? How does AI Overview impact search results? These questions, and more, are top of mind… Read more

The rules of search are evolving. For over a decade, law firm marketing focused on a single outcome: ranking at the top of a list of blue links. While that remains important, we are entering a new phase. As we move through 2026, the gateway to your firm can increasingly be an AI-generated answer. Google… Read more

For decades, the math of Paid Search (PPC) was simple. It was a linear auction. You paid for the top position. You monitored your average position metric. If you were #1, you were the first thing a potential client saw. You were the king of the hill. If you were #4, you were at the… Read more

If you have been in legal marketing for any amount of time, you know the drill. SEO experts, agencies, and consultants have obsessed over backlinks. You paid for them, you bartered for them, you wrote guest posts for them, and you tracked them in spreadsheets like stock tickers. The logic was simple: A blue, clickable… Read more

Artificial Intelligence (AI) has dominated the headlines when it comes to Search Engine Optimization (SEO). An innovative tool designed to help searchers find the answers to their questions faster, it has influenced how online searchers interact with SEO-powered content on Search Engine Results Pages (SERPs). For law firms that have invested time, effort, and money… Read more

For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,… Read more

For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If… Read more