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How AI Overview is Affecting Search Volume – and the Opportunity for Your Law Firm
AI, SEO

How AI Overview is Affecting Search Volume – and the Opportunity for Your Law Firm

AI is changing search – and Google is reacting.  With the recent trends that show the younger demographic using TikTok and ChatGPT essentially as a search engine, we now see Google announcing some big moves with AI Overview and now AI Mode.  We recently ran a case study and wrote about how Google is giving… Read more

Google Giving Low Quality Rating to AI Content: What it Means for Your Law Firm
AI, SEO

Google Giving Low Quality Rating to AI Content: What it Means for Your Law Firm

We’ve done the research. Now, Google has confirmed what we already found out: AI content is being scored as low quality. But it’s not the algorithm that is doing the checking – it’s people.  This admission came out at the recent Search Central Live Madrid conference. Search Analyst and Search Relations Team Lead John Mueller… Read more

Will AI Replace Search?… And How Could it Affect Your Firm
AI

Will AI Replace Search?… And How Could it Affect Your Firm

For the better part of two decades, if you wanted to know something, you “Googled it.” Traditional search engines became the gateway to the Internet. But now, tools like ChatGPT, Google’s own Gemini, and the increasing presence of AI-generated summaries directly in our search results (like Google’s AI Overviews) are making many of us wonder:… Read more

The Future of Legal Research: AI-Powered Tools and Techniques
AI

The Future of Legal Research: AI-Powered Tools and Techniques

Think back to the classic image of a lawyer buried under stacks of books, searching for that one crucial precedent. While the scenery has shifted to screens and databases, the core challenge remains: the sheer volume of legal information keeps growing at an overwhelming pace. It’s become harder and harder to keep up, let alone… Read more

How Should Lawyers Utilize ChatGPT?
AI, ChatGPT

How Should Lawyers Utilize ChatGPT?

The legal profession and many other industries experienced both enthusiasm and worry after OpenAI introduced the powerful language model known as ChatGPT. Should you be using ChatGPT in your firm? If so, how? We can help! Understanding ChatGPT’s Capabilities (and Limitations) The way ChatGPT looks and functions requires a basic comprehension of its capabilities and… Read more

How to Take Advantage of AI Overview With Your Law Firm
AI, Google Updates, SEO

How to Take Advantage of AI Overview With Your Law Firm

Google’s AI Overview is changing the way people search for information online. This new search feature offers AI-generated summaries at the top of search results can be seen as a challenge as well as an opportunity for law firms. Let’s dig into the impacts for your law firm. What are AI Overviews? AI Overviews—formerly known… Read more

AI Prompting Tips for Lawyers
AI

AI Prompting Tips for Lawyers

AI technologies are not new to the legal profession. They are, however, evolving to change how lawyers work. From research and document review, to contract analysis, and even communication with clients, AI tools are helping to increase efficiency, automate processes, and allow the lawyer to focus on higher-level tasks. However, like any other tool, the… Read more

How Will Law Firms Use AI in 2025
2025, AI

How Will Law Firms Use AI in 2025

AI is finding its way into every industry from transportation management systems to surgery, and as artificial intelligence continues to advance, even the legal profession will see significant changes. 2025 is expected to see wider adoption of AI in law firms, offering new opportunities for efficiency while also prompting important discussions about ethical and responsible… Read more

Is Google AI Overview Good for Law Firms?
AI, SEO

Is Google AI Overview Good for Law Firms?

Google AI Overview is shaking up the search engine results page (SERP) landscape. But is this AI-powered feature a boon or a bane for law firms? Like any new technology, it presents both opportunities and challenges. Let’s delve deeper into how AI Overview might impact your law firm’s online presence. What is Google AI Overview?… Read more

What is Google AI Overview?
2024, AI, SEO

What is Google AI Overview?

Google has once again shaken up the search engine landscape with the introduction of AI Overview, a feature that utilizes artificial intelligence to provide concise summaries at the top of search results. For law firms, understanding this new tool and its potential impact is essential. While it offers exciting opportunities, there are also some caveats… Read more

Should I Use AI for My Law Firm Website Content? 
AI, SEO

Should I Use AI for My Law Firm Website Content? 

The legal landscape is no stranger to innovation, and the rise of Artificial Intelligence (AI) has presented a new set of possibilities for law firms. One area of particular interest is the use of AI for website content creation.  While AI offers potential benefits like increased efficiency for content production, there are also crucial considerations… Read more

How Should Lawyers Utilize Google Gemini
AI, SEO

How Should Lawyers Utilize Google Gemini

Google has rebranded its popular AI chatbot, Bard, to the new name Gemini. This change brings not only a new name to the technology but also reflects expanded capabilities and features. Gemini aims to streamline your workflow further by seamlessly integrating with Google Workspace for enhanced research, summarization, and even drafting assistance. Stay ahead of the… Read more

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