SEO

We all know and love Google. It is a valuable tool for finding information on the World Wide Web and it continues to grow and improve every day with new and innovative search tools — but what does that mean for businesses, companies, and services that rely on it to reach their customers and clients?… Read more

A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For… Read more

Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right… Read more

Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —… Read more

As AI search tools like Google’s AI Overviews and ChatGPT continue to reshape how people find legal help, many law firms are wondering how to adapt. The reality? If you’ve already been investing in the fundamentals of good SEO — building organic traffic through helpful, original content — you’re ahead of the curve. What’s Good… Read more

AI is changing search – and Google is reacting.  With the recent trends that show the younger demographic using TikTok and ChatGPT essentially as a search engine, we now see Google announcing some big moves with AI Overview and now AI Mode.  We recently ran a case study and wrote about how Google is giving… Read more

We’ve done the research. Now, Google has confirmed what we already found out: AI content is being scored as low quality. But it’s not the algorithm that is doing the checking – it’s people.  This admission came out at the recent Search Central Live Madrid conference. Search Analyst and Search Relations Team Lead John Mueller… Read more

SEO is the art of getting found within search engines. Getting found is already difficult if it were just your firm that was trying to get found in your field, but you also have all your competitors, blogs, Reddit, and countless other sites and resources all trying to carve out their own share of the… Read more

Search Engine Optimization (SEO) is an important piece of the puzzle for online success.  The combination of well-crafted website content, optimized on-page content, high-quality links, and link building can improve the online visibility of your law firm’s website. This is Search Engine Optimization, and it is a valuable tool for law firms and attorneys that… Read more

San Francisco isn’t just the heart of tech innovation, it’s also a city where legal competition is fierce. With law firms lining Market Street and solo practitioners serving neighborhoods from the Mission to the Marina, standing out requires more than just a good reputation. In today’s digital landscape, a solid online presence is a must…. Read more

The landscape has been changing fast.  The emergence of AI has been one of those historic moments for all industries, and legal is no exception. But while there are a lot of ways that your firm should be looking at AI to assist with the day-to-day and future of your operation – it’s important not… Read more

What happens if you fill your website with only AI-generated content for six months? We tested this scenario on an internal site to see how it would perform. The results? Let’s just say they were a wake-up call. Traffic dropped dramatically — from about 1,600 views to just 350. Keyword rankings followed the same downward… Read more