Your law firm’s Google Business Profile (GBP) may be the first interaction that potential clients have with your law firm online. Your Google Business Profile is much more than an online business listing, it serves as a platform for you to promote your law firm online, engage with potential clients, and drive success — if you know how to optimize it and use it to your benefit.
Civille is here to help you and your law firm drive success and your Google Business Profile is a valuable tool that many law firms and many businesses do not take advantage of with their marketing. To help you optimize your Google Business profile, we have created a list of the Top 10 Tips and Tricks for Google Business Profile Optimization.
Contact Civille for more information on our custom law firm websites and digital marketing services!
READ MORE: Do Law Firms NEED a Google Business Profile?
Best Practices to Optimize Your Google Business Profile
Your Google Business Profile is an online billboard for your law firm that provides important business information, a platform for customer reviews, a list of products, services, and practice areas, updates about your law firm, and much more. When optimized to its full potential with industry best practices, your Google Business Profile will deliver impressive results.
1. Complete Your GBP
When you have claimed and verified your Google Business Profile, it is critical that you complete the profile and add a detailed description of how your law firm serves clients and your practice areas. Information you need to input includes — law firm name, address, phone number, website, and hours of operation.
2. Choose the Right Business Categories
You need to make sure that your law firm shows up for the right searches and a big part of this is choosing the right business categories for your law firm. Make sure you select appropriate and relevant categories that describe your law firm. You can choose up to nine business categories.
3. Encourage and Respond to Customer Reviews
Reviews are a highlight of your Google Business Profile. Encourage your clients to submit reviews and make sure to respond to reviews on your profile. This builds trust with current clients and attracts potential clients.
4. Add Products, Services, and Practice Areas
Detailed information about products, services, and practice areas are critical to the success of your Google Business Profile. This allows you to provide more specifics about your law firm and leads to relevant keywords that can increase your online visibility.
5. Post Regularly
It is important to post regularly on your Google Business Profile. Not only does this allow you to share updates, promotions, and key information for clients, it keeps your profile fresh with high-quality images and gives you an added opportunity to engage with potential clients.
6. Optimize for Local SEO
Local SEO is a key element of digital marketing and is critical for law firms to attract potential clients in their area. Include local keywords in descriptions, posts, and listings on your profile to increase local rankings.
7. Use Google Business Profile Messaging
Google Business Profile messaging is a valuable tool for your law firm. Enable this feature and it gives potential clients the opportunity to contact you directly from your online profile, increasing your ability to increase conversion rates. It is important that you respond to all messages to get the best results.
8. Use the Google Q&A Feature
Potential law firm clients will undoubtedly have questions about the services you provide, your practice areas, and more. The Google Q&A feature provides you with a convenient platform to answer these questions and engage with potential clients.
9. Analyze Other Google Business Profiles
Do you want to see where competing law firms are succeeding? Analyze their Google Business Profiles to see what they are doing well, identify elements that you can improve upon, and discover additional keywords relevant to your law firm.
10. Stay Consistent
When you add details and contact information to your profile, it is important that you remain consistent. The contact information on your Google Business Profile should mirror the information on your website in how it is written. This avoids confusion and is important to your SEO value.
READ MORE: How To Tell if Your Law Firm’s Website Needs an Upgrade?
Benefits of Optimizing Your Google Business Profile
For many businesses and law firms, the Google Business Profile is an overlooked asset that should not be discounted. Your Google Business Profile provides an impressive list of benefits to your law firm when it is optimized and used to its full potential. Here is a better look at the benefits provided by a fully-optimized Google Business Profile.
- Increased Local Rankings and Online Visibility — In most cases, potential clients search with local keywords — Example: Divorce Lawyer in City, State. An optimized Google Business Profile increases the chances of your law firm showing up in the Google Local Pack or Map Pack search engine results features (SERP). In addition to Google Search, an optimized profile with relevant keywords and accurate information increases organic rankings for local searches.
- Better Conversion Rates — With an optimized profile, your law firm’s hours, location, contact information, and reviews are front and center for potential clients. This information in tandem with integrated call buttons increase conversion rates for law firms.
- Improved Engagement — Google Business Profiles provide an additional platform for you to engage with potential clients. Post updates, Google Q&A, messaging platforms, and customer reviews create opportunities to engage with online visitors and build stronger relationships.
- Increased Credibility — Your Google Business Profile serves as a platform to build a reputation and improve your credibility with potential clients. With a complete and updated profile with positive reviews, customers are more likely to trust your law firm and contact you when they need help.
READ MORE: 2024 Beginner’s Guide to Law Firm SEO
Are you looking for ways to improve the online visibility of your law firm? Your Google Business Profile is an important piece to the puzzle when used right and Civille is here to help. Use this list of Top 10 Tips and Tricks for Google Business Profile Optimization to get started.
Contact Team Civille today for more information on our products and services for law firms!
