Wes Lungwitz

SEO is a marathon, not a sprint.  Heard this one before? As cliche as it is, it’s unfortunately true. A Search Engine Optimization (SEO) strategy is an investment.  But you also can’t simply throw money at the first company that comes along and says they do SEO. There are many things you need to do… Read more

The search for the right SEO company isn’t easy in the legal space. Talk to 10 attorneys, and nine of them have been “burned” by an SEO agency that overpromised and underdelivered.  Such is the burden of existing in the legal SEO space and providing true value to clients. The overcoming of objections can be… Read more

In today’s competitive legal landscape, attracting clients requires a strategic approach to advertising. Gone are the days of relying solely on Yellow Pages or bus bench ads.  The “best” form of advertisement for a lawyer hinges on multiple factors, including target audience, practice area, and budget. This article delves into the evolving world of legal… Read more

In today’s competitive legal landscape, a strong marketing strategy is essential for law firms of all sizes.  An effective approach will not only help you attract new clients but also establish your firm as a trusted authority in your practice area.  Here are 10 essential and actionable law firm marketing tips to elevate your firm’s… Read more

If you’re a smaller firm, you must be efficient to compete. Don’t get us wrong, there are many advantages to being a solo and/or small firm. But efficiency is a key to success. Case management software catalyzes streamlining operations, enhancing productivity, and ultimately improving client service delivery. By centralizing critical case information, documents, and communications… Read more

The legal landscape is no stranger to innovation, and the rise of Artificial Intelligence (AI) has presented a new set of possibilities for law firms. One area of particular interest is the use of AI for website content creation.  While AI offers potential benefits like increased efficiency for content production, there are also crucial considerations… Read more

Does your law firm’s website stand out in the search results?  SEO link building, when done right, can be a powerful tool to attract potential clients, build trust, and establish your firm as an authority in your practice area. This guide delves into the strategies and best practices to effectively build high-quality backlinks for your… Read more

Love is in the air, and what better way to celebrate Valentine’s Day than by exploring some enchanting websites that are sure to make your heart skip a beat?  We love what we do at Civille, and part of that passion is providing top-tier websites for the legal space. Instead of singling out one site… Read more

The legal landscape is constantly evolving, and the way people find legal information is no exception. Google’s Search Generative Experience (SGE), currently in its early stages, promises to revolutionize how users access legal resources. This AI-powered tool presents condensed, AI-generated answers to legal queries, potentially bypassing traditional search results and impacting how potential clients find… Read more

SEO can be difficult for many to explain or define. From a straightforward standpoint, the definition of SEO is, of course, Search Engine Optimization. However, given the many different ways someone can search in 2024, explaining how to go about SEO for a law firm is an involved process.  It should really start with goals…. Read more

Whether you are a solo attorney setting up a new practice or a large law firm looking to improve your online presence, a website is essential.  But given the large spectrum of law firm possibilities in terms of size and scope, it’s pretty quickly obvious that there is no one answer to the “How much… Read more

“How much should I pay for SEO?”  If anyone gives your law firm a price after you pose that simple question, you should probably hang up the phone. The fact is, SEO isn’t a one-size-fits-all solution. Depending on a variety of factors and needs, you could expect to pay anywhere from $500 to $10,000 per… Read more