Blog

Pay-per-click (PPC) advertising can be a boost to any law firm’s client list, but the only way that PPC can be effective is if it actually gets people to convert. The people who see your ads have to be compelled to pick up the phone or fill out a form, and one of the many… Read more

A law firm can’t be successful without first having a successful intake process. When a client reaches out to you, you need to ensure that someone is on the other end of that phone, connected to the email, or receiving that form fill, and what you do after that is even more important. At Civille,… Read more

Marketing is important to the success of any business — including law firms — but how do you track marketing? Key Performance Indicators (KPI) are a great barometer for law firms to see where they excel and where they may be able to improve their client satisfaction and marketing strategies. We want to help you… Read more

Every law firm wants to rank. When someone types in one of your practice areas in your locale, your dream is to show up number one. Unfortunately for you, every other law firm you’re competing with is attempting to do the same thing. How can you differentiate yourself and rank on a budget? Your Website… Read more

At Civille, we believe that building a digital presence that actually converts isn’t about chasing trends, it’s about delivering long-term value and staying a few steps ahead of the curve. In our recent webinar with Lawmatics, our own Wes and Eric joined forces to break down what law firms need to know in 2025 to… Read more

Let’s be honest, when someone needs a lawyer, they’re often facing a stressful, high-stakes situation. They want someone they can trust, someone competent. But how do they figure that out, especially if they don’t have a personal referral? Increasingly, they turn to the internet and look at what past clients have said about you. Online… Read more

Think back to the classic image of a lawyer buried under stacks of books, searching for that one crucial precedent. While the scenery has shifted to screens and databases, the core challenge remains: the sheer volume of legal information keeps growing at an overwhelming pace. It’s become harder and harder to keep up, let alone… Read more

The landscape has been changing fast.  The emergence of AI has been one of those historic moments for all industries, and legal is no exception. But while there are a lot of ways that your firm should be looking at AI to assist with the day-to-day and future of your operation – it’s important not… Read more

Tracking performance is the key to success. Google Analytics provides the tools and solutions that you need to track important website metrics. Law firms that hope to improve their online visibility and attract more potential clients may want to learn more about how key Google Analytics metrics can help you better understand your website traffic,… Read more

Your law firm’s website is more than just an online brochure. It’s often the first point of contact with potential clients. And increasingly, that first contact is happening on a smartphone or tablet. If your website isn’t designed with mobile users in mind, you’re not just missing out on potential business. You’re actively pushing it… Read more

What happens if you fill your website with only AI-generated content for six months? We tested this scenario on an internal site to see how it would perform. The results? Let’s just say they were a wake-up call. Traffic dropped dramatically — from about 1,600 views to just 350. Keyword rankings followed the same downward… Read more

New York City, the city that never sleeps, is a dynamic powerhouse filled with endless opportunities and intense competition. The legal world here is no different. From towering firms in Manhattan skyscrapers to boutique practices tucked into Brooklyn brownstones, the sheer volume of law firms in NYC creates a digital battleground. In this post, we’ll… Read more