Blog

For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,… Read more

For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If… Read more

Let’s start with a shared reality. You’re looking at your Google Analytics. You’re reading headlines about AI Overviews and ChatGPT. And you’re trying to figure out if your marketing is still working, or if you’re just shouting into the void. Your old dashboard was simple: Traffic -> Leads -> Cases. As long as “Traffic” went… Read more

In business, change is a constant.  If you’re doing it right, there should never be a year when you reflect and have a hard time finding points of growth.  Sure, there are times when the “tried and true” way of doing things proves to be a winner. But on the whole, if you aren’t evolving,… Read more

You know the email. The subject line hits your inbox from “Google Search Console,” mentioning “coverage issues” or “pages not indexed.” Your stomach drops a little. Is your website broken? Has Google penalized you? Are potential clients suddenly unable to find you? While it’s smart to pay attention, the vast majority of these notifications are… Read more

You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my… Read more

If you have content on your law firm’s website, you may be familiar with meta descriptions and how they can impact the SEO and general health of your law firm’s website. Meta descriptions are an important aspect of Search Engine Optimization that provide a short summary of the on-page content and serve as the description… Read more

You’re probably hearing a lot of panic right now. The tech world and major news publishers are in an uproar about “AI content theft.” You’re seeing headlines about massive lawsuits and hearing about big media companies actively blocking AI bots from their websites. In the new age of search, blocking these AI bots is an… Read more

For years, law firms have been told that creating great content is the key to ranking on Google. And it’s true, high-quality content is essential. But it’s only half the story. In the incredibly competitive world of online legal marketing, what other websites say about you matters just as much as what you say about… Read more

The development and implementation of Artificial Intelligence (AI) has had a significant impact on Search Engine Optimization (SEO), how websites and content are ranked on Google Search Engine Results Pages (SERP), and how online traffic converts for your website.  More and more people are using AI-powered platforms and features like ChatGPT, Gemini, Google AI Mode,… Read more

Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally… Read more

At Civille, we’re always excited to share strategies that help law firms not only stand out online but also turn digital visibility into meaningful client connections. In our recent webinar, our very own Eric Giroux teamed up with Ashley Duong from Smokeball to walk through practical tips on attracting, connecting, and converting legal leads online…. Read more