Blog

We’ve done the research. Now, Google has confirmed what we already found out: AI content is being scored as low quality. But it’s not the algorithm that is doing the checking – it’s people.  This admission came out at the recent Search Central Live Madrid conference. Search Analyst and Search Relations Team Lead John Mueller… Read more

SEO is the art of getting found within search engines. Getting found is already difficult if it were just your firm that was trying to get found in your field, but you also have all your competitors, blogs, Reddit, and countless other sites and resources all trying to carve out their own share of the… Read more

Search Engine Optimization (SEO) is an important piece of the puzzle for online success.  The combination of well-crafted website content, optimized on-page content, high-quality links, and link building can improve the online visibility of your law firm’s website. This is Search Engine Optimization, and it is a valuable tool for law firms and attorneys that… Read more

San Francisco isn’t just the heart of tech innovation, it’s also a city where legal competition is fierce. With law firms lining Market Street and solo practitioners serving neighborhoods from the Mission to the Marina, standing out requires more than just a good reputation. In today’s digital landscape, a solid online presence is a must…. Read more

For the better part of two decades, if you wanted to know something, you “Googled it.” Traditional search engines became the gateway to the Internet. But now, tools like ChatGPT, Google’s own Gemini, and the increasing presence of AI-generated summaries directly in our search results (like Google’s AI Overviews) are making many of us wonder:… Read more

Pay-per-click (PPC) advertising can be a boost to any law firm’s client list, but the only way that PPC can be effective is if it actually gets people to convert. The people who see your ads have to be compelled to pick up the phone or fill out a form, and one of the many… Read more

A law firm can’t be successful without first having a successful intake process. When a client reaches out to you, you need to ensure that someone is on the other end of that phone, connected to the email, or receiving that form fill, and what you do after that is even more important. At Civille,… Read more

Marketing is important to the success of any business — including law firms — but how do you track marketing? Key Performance Indicators (KPI) are a great barometer for law firms to see where they excel and where they may be able to improve their client satisfaction and marketing strategies. We want to help you… Read more

Every law firm wants to rank. When someone types in one of your practice areas in your locale, your dream is to show up number one. Unfortunately for you, every other law firm you’re competing with is attempting to do the same thing. How can you differentiate yourself and rank on a budget? Your Website… Read more

At Civille, we believe that building a digital presence that actually converts isn’t about chasing trends, it’s about delivering long-term value and staying a few steps ahead of the curve. In our recent webinar with Lawmatics, our own Wes and Eric joined forces to break down what law firms need to know in 2025 to… Read more

Let’s be honest, when someone needs a lawyer, they’re often facing a stressful, high-stakes situation. They want someone they can trust, someone competent. But how do they figure that out, especially if they don’t have a personal referral? Increasingly, they turn to the internet and look at what past clients have said about you. Online… Read more

Think back to the classic image of a lawyer buried under stacks of books, searching for that one crucial precedent. While the scenery has shifted to screens and databases, the core challenge remains: the sheer volume of legal information keeps growing at an overwhelming pace. It’s become harder and harder to keep up, let alone… Read more