Blog

Has it been a while since you had your law firm’s website built? Are things feeling a little slow and outdated? This may mean it is time for a redesign and an upgrade. Your law firm’s website plays an important role in attracting potential clients. It is often the first interaction that potential clients have… Read more

Can I use generative artificial intelligence in my legal practice to help draft documents? Can I use tools like ChatGPT to help write letters, court filings, legal memos, emails, or other documents? Are there ethical rules I should think about when using generative AI to draft legal work? Also, will there come a time when… Read more

Artificial intelligence is everywhere, from your office to the advertising helping to bring in cases. But what began as an experiment or curiosity is quickly becoming a part of our everyday landscape. Generative AI tools and AI-driven research are beginning to have significant impacts on the legal community. Regulations continue to evolve, often much less… Read more

The Google AI Overview dominates the Search Engine Results Pages (SERPs) and has had a significant impact on how online searchers interact with websites and content. This change has made it important for businesses to take the right steps to ensure they show up in AI Overview and reach more potential customers. Law firms that… Read more

Let’s be honest: if you’re a criminal defense attorney, you’ve probably been burned by an SEO agency at least once. You’ve heard the promises about “page one rankings” and “unlimited leads,” only to receive a monthly report full of vanity metrics that don’t actually result in a ringing phone. The reality of 2026 is that… Read more

Whether you like it or not, artificial intelligence is quickly becoming part of the legal industry. Law firms are using it to draft emails and summarize long documents. While this tool can help transform your workflow, there’s another side to it. And judges across the country are starting to feel the headaches.  This technology is… Read more

For years, the math of paid legal advertising was simple. You picked your keywords. You wrote your ad. You set your bid. If someone in your city searched “car accident attorney,” your ad showed up, they clicked, and you paid for that click. The whole system was visible. Traceable. Yours to control. That system is… Read more

Google AI Overviews has become a key element of Search Engine Results Pages (SERPs), providing almost instant answers to search queries — but how much can you trust Google AI answers? Is the information provided by Google AI Overview accurate? How does AI Overview impact search results? These questions, and more, are top of mind… Read more

The rules of search are evolving. For over a decade, law firm marketing focused on a single outcome: ranking at the top of a list of blue links. While that remains important, we are entering a new phase. As we move through 2026, the gateway to your firm can increasingly be an AI-generated answer. Google… Read more

Have you implemented an SEO content strategy for your law firm? Have you seen lower numbers in your Google Analytics and reports in the last few months? Have you wondered if your law firm SEO is failing or if Google is changing the rules?  We understand how alarming it can be to look at your… Read more

The legal marketing landscape is currently in a state of high-velocity evolution. The tactics that worked in 2023, and even those that held steady through 2024, are rapidly becoming the digital fossils of 2026. Between the relentless integration of AI Overviews and the rise of answer engines like SearchGPT and Perplexity, the way a potential… Read more

You may have heard the golden rule of digital marketing that — Content is King — but in the modern fast-paced landscape of Search Engine Optimization (SEO) and digital marketing, that ruler is only as powerful as it is relevant. The reality is that content is only king when it is consistently updated and refreshed… Read more