Blog

The landscape has been changing fast.  The emergence of AI has been one of those historic moments for all industries, and legal is no exception. But while there are a lot of ways that your firm should be looking at AI to assist with the day-to-day and future of your operation – it’s important not… Read more

Tracking performance is the key to success. Google Analytics provides the tools and solutions that you need to track important website metrics. Law firms that hope to improve their online visibility and attract more potential clients may want to learn more about how key Google Analytics metrics can help you better understand your website traffic,… Read more

Your law firm’s website is more than just an online brochure. It’s often the first point of contact with potential clients. And increasingly, that first contact is happening on a smartphone or tablet. If your website isn’t designed with mobile users in mind, you’re not just missing out on potential business. You’re actively pushing it… Read more

What happens if you fill your website with only AI-generated content for six months? We tested this scenario on an internal site to see how it would perform. The results? Let’s just say they were a wake-up call. Traffic dropped dramatically — from about 1,600 views to just 350. Keyword rankings followed the same downward… Read more

Google Business Profile (GBP), formerly known as Google My Business, remains a cornerstone of online visibility for attorneys. We’ll delve into the significant changes and updates to GBP in 2025, offering valuable insights for law firms to adapt and thrive in the increasingly competitive online landscape. The Importance of Google Business Profile for Law Firms… Read more

Are you looking for ways to improve your online presence? A custom website has the potential to bring more potential clients to your law firm, increase your leads, and help create an online identity for your law firm. Law firms that are interested in a brand-new website will have many providers to choose from and… Read more

Launching a solo law practice is exciting and scary. It provides the independence and flexibility that many lawyers desire, but it also involves the process of creating a law practice from the ground up. One of the first decisions a new solo practitioner has to make is what area of law to practice.  At Civille,… Read more

The legal profession and many other industries experienced both enthusiasm and worry after OpenAI introduced the powerful language model known as ChatGPT. Should you be using ChatGPT in your firm? If so, how? We can help! Understanding ChatGPT’s Capabilities (and Limitations) The way ChatGPT looks and functions requires a basic comprehension of its capabilities and… Read more

It’s that time of year. Valentine’s Day is around the corner, and love is in the air. But before we raid the red, heart-shaped candy displays at our local grocery store, we wanted to share our love for law firm websites with you. With that in mind, we put together a collection of law firm… Read more

Google’s AI Overview is changing the way people search for information online. This new search feature offers AI-generated summaries at the top of search results can be seen as a challenge as well as an opportunity for law firms. Let’s dig into the impacts for your law firm. What are AI Overviews? AI Overviews—formerly known… Read more

Trust is important to the success of law firms — and positive reviews play an important role in building a sense of trust and credibility with potential clients. When individuals in need of an attorney search online, an estimated 80% – 90% look for reviews to help decide if the law firm is one that… Read more

AI technologies are not new to the legal profession. They are, however, evolving to change how lawyers work. From research and document review, to contract analysis, and even communication with clients, AI tools are helping to increase efficiency, automate processes, and allow the lawyer to focus on higher-level tasks. However, like any other tool, the… Read more