Blog

For years, law firms have been given the same advice about their websites: “just add more content.” It’s become a mantra in the world of SEO. Blog posts, articles, and new pages, the assumption has always been that more is better. That advice is now dangerously outdated. The idea of deleting content you’ve worked hard… Read more

For years, the game for law firms online was simple, even if it wasn’t easy. You picked your keywords, you built your pages, and you fought to be the number one clickable blue link on the page. Now, the game is changing. Ask yourself this: what happens when your firm isn’t a blue link at… Read more

Hosting a blog on your law firm’s website provides a wealth of benefits for your law firm. A blog allows you to reach potential clients with valuable SEO-driven content, generate leads for your law firm, and answer questions that potential clients have in a fun and informative way. Blog content also has the benefit of… Read more

If you’re a law firm that pays attention to your online marketing, you know the feeling. That slight sense of dread or anticipation when you hear the words “Google Core Update.” The search engine giant finished rolling out what we’re calling the “Summer 2025 Core Update” a few weeks ago, and after reviewing the data,… Read more

In the legal world, every lead counts — but not all leads are created equal. Civille’s integration with Law Ruler CRM makes it easy for your firm to capture, qualify, and prioritize leads so you can focus on the opportunities most likely to convert. Automatic Lead Capture from Your Civille Website With Civille + Law… Read more

We all know and love Google. It is a valuable tool for finding information on the World Wide Web and it continues to grow and improve every day with new and innovative search tools — but what does that mean for businesses, companies, and services that rely on it to reach their customers and clients?… Read more

For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy… Read more

A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For… Read more

Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right… Read more

When you think of TikTok, your mind probably goes to dance challenges, trending audio, or Gen Z humor, not legal marketing. But here’s the truth: TikTok is no longer just a space for viral entertainment. It’s become one of the fastest-growing platforms for professionals, including lawyers, to reach new audiences, build brand authority, and drive… Read more

Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —… Read more

As AI search tools like Google’s AI Overviews and ChatGPT continue to reshape how people find legal help, many law firms are wondering how to adapt. The reality? If you’ve already been investing in the fundamentals of good SEO — building organic traffic through helpful, original content — you’re ahead of the curve. What’s Good… Read more