Blog

We all know and love Google. It is a valuable tool for finding information on the World Wide Web and it continues to grow and improve every day with new and innovative search tools — but what does that mean for businesses, companies, and services that rely on it to reach their customers and clients?… Read more

For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy… Read more

A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For… Read more

Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right… Read more

When you think of TikTok, your mind probably goes to dance challenges, trending audio, or Gen Z humor, not legal marketing. But here’s the truth: TikTok is no longer just a space for viral entertainment. It’s become one of the fastest-growing platforms for professionals, including lawyers, to reach new audiences, build brand authority, and drive… Read more

Search Engine Optimization (SEO) is a proven and viable strategy to help potential clients discover your law firm online. Fighting your way to the top of the Google Search rankings is no easy task with the sheer amount of content online — from competitor websites and blogs to Reddit posts and legal review sites —… Read more

As AI search tools like Google’s AI Overviews and ChatGPT continue to reshape how people find legal help, many law firms are wondering how to adapt. The reality? If you’ve already been investing in the fundamentals of good SEO — building organic traffic through helpful, original content — you’re ahead of the curve. What’s Good… Read more

When it comes to local search for your law firm, it’s easy to get tunnel vision. All the focus, all the effort, and all the anxiety tend to revolve around one single platform: your Google Business Profile. But what if a potential client isn’t using Google? What if they’re searching on their iPhone’s default map… Read more

Let’s be real, emails might not be the most modern way to market these days. It’s not flashy. It’s not trending on TikTok. But when it’s done right, email can be a very helpful tool for law firms to stay in touch with past clients, keep potential clients engaged, and build real relationships over time…. Read more

Having a Google Business Profile for your law firm isn’t just a necessity. It’s practically mandatory. If you don’t go through the trouble to make one, then Google might make one for you. But what happens when your profile gets suspended? What does that suspension mean, how did it happen, and most importantly, how can… Read more

Local service ads offer a lot of value, especially to a law firm. They are easy to set up, easy to manage, and the leads are very trackable. This is all fortunate for a law firm looking to make a dent and get some more leads. Unfortunately, it’s also easy for your competitors to do… Read more

AI is changing search – and Google is reacting.  With the recent trends that show the younger demographic using TikTok and ChatGPT essentially as a search engine, we now see Google announcing some big moves with AI Overview and now AI Mode.  We recently ran a case study and wrote about how Google is giving… Read more