Clint Monette

Your law firm’s website is often the first impression you make on potential clients. It’s your 24/7 online representative, showcasing your expertise, building trust, and attracting new clients. What happens when your website starts to show its age? A dated or poorly functioning website can deter potential clients, hurt your online visibility, and potentially damage… Read more

When someone needs legal help, their first instinct is often to turn to the internet. They type their questions into a search engine hoping to find answers and maybe even the right lawyer for their situation. For law firms, understanding what potential clients are searching for online is going to help you get more clients…. Read more

In today’s competitive legal landscape, a strong online presence is non-negotiable. But with so many digital advertising options vying for your dollars, where should you allocate your law firm’s precious marketing budget? We’ll guide you through the key considerations and explore the pros and cons of various platforms to help you develop the best strategy…. Read more

Staying ahead of the curve is essential for law firms that want to have a competitive edge online. 2025 brings a wave of new trends and challenges that will shape how law firms approach their SEO strategies. From the rise of AI-powered search features to the increasing importance of user experience, we’ll explore key developments… Read more

While a single, well-optimized website is usually the best approach for most law firms, there are certain scenarios where having multiple websites might be strategically advantageous. Let’s explore some of these situations and the factors to consider when making this decision. Distinct Practice Areas and Brands If your law firm operates in two very different… Read more

In the digital age, where potential clients turn to search engines for legal guidance, achieving high rankings for relevant topics is important for any business, and that includes law firms. However, the legal landscape is a competitive arena, with numerous firms vying for those coveted top spots on the search engine results page (SERP). Even… Read more

As artificial intelligence continues to advance, the legal profession could see significant change. 2025 is expected to see wider adoption of AI in law firms, offering new opportunities for efficiency while also prompting important discussions about ethical and responsible use. From mundane tasks to complex legal analysis, AI is set to redefine how lawyers work,… Read more

Google is rolling out a critical update to its Local Service Ads (LSAs) verification process for lawyers. If your law firm uses LSAs to generate leads, this change impacts you. What’s the Update? In essence, lawyers appearing in your Local Service Ads will now need to complete an additional identity check, beyond their license check,… Read more

In today’s digital age, law firms face fierce competition for visibility and client acquisition. Amidst a sea of legal websites, Google Business Profiles (GBPs) have emerged as a non-negotiable asset for modern law firms. But is it truly a need? Let’s dive in and discover why having a well-optimized GBP isn’t just advantageous, it’s essential… Read more

Yes, and Here’s Why In the digital age, asking if a law firm needs a website is almost like asking if a lawyer needs a briefcase. Let’s move beyond the obvious and explore the compelling reasons why a website is more than just an online presence—it’s the cornerstone of your modern legal practice. First Impressions… Read more

In today’s digital age, speed is king. Your law firm’s website needs to load fast to capture attention, keep visitors engaged, and ultimately convert them into clients. Google has also made it clear that page speed is a significant ranking factor in its search results. If your website is sluggish, you could be losing out… Read more

As of July 2024, Google has made significant changes to the Local Service Ads (LSA) platform, specifically for the dispute process. The manual dispute option, which allowed lawyers and business owners to challenge the validity of leads or ratings, has been removed. This change has left many lawyers wondering what this means for their LSA… Read more