Clint Monette

It is one of the most maddening experiences in digital marketing. You log into your Google Business Profile (GBP) to make a small update. You could be changing your closing time, correcting a typo in your firm’s name, or adding “Wrongful Death” to your service list. After you perform the change and click save, Google… Read more

For decades, the math of Paid Search (PPC) was simple. It was a linear auction. You paid for the top position. You monitored your average position metric. If you were #1, you were the first thing a potential client saw. You were the king of the hill. If you were #4, you were at the… Read more

If you have been in legal marketing for any amount of time, you know the drill. SEO experts, agencies, and consultants have obsessed over backlinks. You paid for them, you bartered for them, you wrote guest posts for them, and you tracked them in spreadsheets like stock tickers. The logic was simple: A blue, clickable… Read more

For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,… Read more

For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If… Read more

Let’s start with a shared reality. You’re looking at your Google Analytics. You’re reading headlines about AI Overviews and ChatGPT. And you’re trying to figure out if your marketing is still working, or if you’re just shouting into the void. Your old dashboard was simple: Traffic -> Leads -> Cases. As long as “Traffic” went… Read more

You know the email. The subject line hits your inbox from “Google Search Console,” mentioning “coverage issues” or “pages not indexed.” Your stomach drops a little. Is your website broken? Has Google penalized you? Are potential clients suddenly unable to find you? While it’s smart to pay attention, the vast majority of these notifications are… Read more

You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my… Read more

You’re probably hearing a lot of panic right now. The tech world and major news publishers are in an uproar about “AI content theft.” You’re seeing headlines about massive lawsuits and hearing about big media companies actively blocking AI bots from their websites. In the new age of search, blocking these AI bots is an… Read more

For years, law firms have been told that creating great content is the key to ranking on Google. And it’s true, high-quality content is essential. But it’s only half the story. In the incredibly competitive world of online legal marketing, what other websites say about you matters just as much as what you say about… Read more

Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally… Read more

For years, if you asked an SEO expert about getting visibility for your law firm, they would have told you to target Featured Snippets. AI Overview has all but replaced those. The next best thing was the “People Also Ask” box. You’ve seen it a million times in Google’s search results. It’s that dropdown list… Read more