Clint Monette

For a decade, SEO was often a game of cat and mouse. You could sometimes outsmart the algorithm with keyword stuffing, clever meta tags, or a high volume of generic blog posts. It was about signals, not necessarily substance. In late 2025, that game is dead. With the rise of AI Overviews and conversational search,… Read more

For the last fifteen years, law firm marketing has been obsessed with a single, up-and-to-the-right line on a graph: Organic Traffic. You wanted more clicks. You wanted more visitors. If the number went up, you were winning. If it went down, you fired your agency. In 2026, that graph may be lying to you. If… Read more

Let’s start with a shared reality. You’re looking at your Google Analytics. You’re reading headlines about AI Overviews and ChatGPT. And you’re trying to figure out if your marketing is still working, or if you’re just shouting into the void. Your old dashboard was simple: Traffic -> Leads -> Cases. As long as “Traffic” went… Read more

You know the email. The subject line hits your inbox from “Google Search Console,” mentioning “coverage issues” or “pages not indexed.” Your stomach drops a little. Is your website broken? Has Google penalized you? Are potential clients suddenly unable to find you? While it’s smart to pay attention, the vast majority of these notifications are… Read more

You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my… Read more

You’re probably hearing a lot of panic right now. The tech world and major news publishers are in an uproar about “AI content theft.” You’re seeing headlines about massive lawsuits and hearing about big media companies actively blocking AI bots from their websites. In the new age of search, blocking these AI bots is an… Read more

For years, law firms have been told that creating great content is the key to ranking on Google. And it’s true, high-quality content is essential. But it’s only half the story. In the incredibly competitive world of online legal marketing, what other websites say about you matters just as much as what you say about… Read more

Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally… Read more

For years, if you asked an SEO expert about getting visibility for your law firm, they would have told you to target Featured Snippets. AI Overview has all but replaced those. The next best thing was the “People Also Ask” box. You’ve seen it a million times in Google’s search results. It’s that dropdown list… Read more

For years, law firms have been given the same advice about their websites: “just add more content.” It’s become a mantra in the world of SEO. Blog posts, articles, and new pages, the assumption has always been that more is better. That advice is now dangerously outdated. The idea of deleting content you’ve worked hard… Read more

For years, the game for law firms online was simple, even if it wasn’t easy. You picked your keywords, you built your pages, and you fought to be the number one clickable blue link on the page. Now, the game is changing. Ask yourself this: what happens when your firm isn’t a blue link at… Read more

If you’re a law firm that pays attention to your online marketing, you know the feeling. That slight sense of dread or anticipation when you hear the words “Google Core Update.” The search engine giant finished rolling out what we’re calling the “Summer 2025 Core Update” a few weeks ago, and after reviewing the data,… Read more