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Why Deleting Old Content Can Boost Your Firm’s SEO
SEO

Why Deleting Old Content Can Boost Your Firm’s SEO

For years, law firms have been given the same advice about their websites: “just add more content.” It’s become a mantra in the world of SEO. Blog posts, articles, and new pages, the assumption has always been that more is better. That advice is now dangerously outdated. The idea of deleting content you’ve worked hard… Read more

Making Your Firm an Authoritative Source for Google’s AI
AI, SEO

Making Your Firm an Authoritative Source for Google’s AI

For years, the game for law firms online was simple, even if it wasn’t easy. You picked your keywords, you built your pages, and you fought to be the number one clickable blue link on the page. Now, the game is changing. Ask yourself this: what happens when your firm isn’t a blue link at… Read more

Analyzing the Summer 2025 Google Update for Law Firms
2025, Google Updates

Analyzing the Summer 2025 Google Update for Law Firms

If you’re a law firm that pays attention to your online marketing, you know the feeling. That slight sense of dread or anticipation when you hear the words “Google Core Update.” The search engine giant finished rolling out what we’re calling the “Summer 2025 Core Update” a few weeks ago, and after reviewing the data,… Read more

Building a Law Firm Brand That Stands Out Online
Branding

Building a Law Firm Brand That Stands Out Online

For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy… Read more

How AI Overviews Are Changing the Map Pack
AI, SEO

How AI Overviews Are Changing the Map Pack

A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For… Read more

A Lawyer’s Guide to Niche Keyword Research
SEO

A Lawyer’s Guide to Niche Keyword Research

Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right… Read more

How to Manage Business Profiles on Bing, Apple, and Yahoo
Apple, Bing, GBP, Yahoo

How to Manage Business Profiles on Bing, Apple, and Yahoo

When it comes to local search for your law firm, it’s easy to get tunnel vision. All the focus, all the effort, and all the anxiety tend to revolve around one single platform: your Google Business Profile. But what if a potential client isn’t using Google? What if they’re searching on their iPhone’s default map… Read more

What Does it Mean When Your Law Firm’s GBP is Suspended?
GBP

What Does it Mean When Your Law Firm’s GBP is Suspended?

Having a Google Business Profile for your law firm isn’t just a necessity. It’s practically mandatory. If you don’t go through the trouble to make one, then Google might make one for you. But what happens when your profile gets suspended? What does that suspension mean, how did it happen, and most importantly, how can… Read more

How to Improve Your Law Firm’s Local Service Ads
Lead Gen, Paid Advertising

How to Improve Your Law Firm’s Local Service Ads

Local service ads offer a lot of value, especially to a law firm. They are easy to set up, easy to manage, and the leads are very trackable. This is all fortunate for a law firm looking to make a dent and get some more leads. Unfortunately, it’s also easy for your competitors to do… Read more

The Anatomy of a High-Performing Law Firm Homepage
Design, Website

The Anatomy of a High-Performing Law Firm Homepage

For most websites, law firm websites included, your homepage is going to be your most visited page. This is where people will land when they are in need or even just curious. Your homepage will be the intro to who your firm is, what you are capable of, and what working with you is going… Read more

Criminal Defense Lawyer SEO Guide
Criminal Law, SEO

Criminal Defense Lawyer SEO Guide

SEO is the art of getting found within search engines. Getting found is already difficult if it were just your firm that was trying to get found in your field, but you also have all your competitors, blogs, Reddit, and countless other sites and resources all trying to carve out their own share of the… Read more

Will AI Replace Search?… And How Could it Affect Your Firm
AI

Will AI Replace Search?… And How Could it Affect Your Firm

For the better part of two decades, if you wanted to know something, you “Googled it.” Traditional search engines became the gateway to the Internet. But now, tools like ChatGPT, Google’s own Gemini, and the increasing presence of AI-generated summaries directly in our search results (like Google’s AI Overviews) are making many of us wonder:… Read more

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