Clint Monette

You know the email. The subject line hits your inbox from “Google Search Console,” mentioning “coverage issues” or “pages not indexed.” Your stomach drops a little. Is your website broken? Has Google penalized you? Are potential clients suddenly unable to find you? While it’s smart to pay attention, the vast majority of these notifications are… Read more

You’re hearing the buzz. It’s impossible to miss. The conversation in digital marketing has shifted, and the new “gold rush” isn’t just about search. It’s about advertising inside the AI chat itself. Imagine a potential client typing a desperate query into ChatGPT or Google’s AI Mode: “My business partner is stealing money, what are my… Read more

You’re probably hearing a lot of panic right now. The tech world and major news publishers are in an uproar about “AI content theft.” You’re seeing headlines about massive lawsuits and hearing about big media companies actively blocking AI bots from their websites. In the new age of search, blocking these AI bots is an… Read more

For years, law firms have been told that creating great content is the key to ranking on Google. And it’s true, high-quality content is essential. But it’s only half the story. In the incredibly competitive world of online legal marketing, what other websites say about you matters just as much as what you say about… Read more

Let’s be honest. The promise of using AI to write your firm’s web content feels like a magic wand. For a lawyer, your time is your most valuable asset. The idea of a tool that can instantly create blog posts and practice area pages is incredibly seductive. It promises efficiency and a way to finally… Read more

For years, if you asked an SEO expert about getting visibility for your law firm, they would have told you to target Featured Snippets. AI Overview has all but replaced those. The next best thing was the “People Also Ask” box. You’ve seen it a million times in Google’s search results. It’s that dropdown list… Read more

For years, law firms have been given the same advice about their websites: “just add more content.” It’s become a mantra in the world of SEO. Blog posts, articles, and new pages, the assumption has always been that more is better. That advice is now dangerously outdated. The idea of deleting content you’ve worked hard… Read more

For years, the game for law firms online was simple, even if it wasn’t easy. You picked your keywords, you built your pages, and you fought to be the number one clickable blue link on the page. Now, the game is changing. Ask yourself this: what happens when your firm isn’t a blue link at… Read more

If you’re a law firm that pays attention to your online marketing, you know the feeling. That slight sense of dread or anticipation when you hear the words “Google Core Update.” The search engine giant finished rolling out what we’re calling the “Summer 2025 Core Update” a few weeks ago, and after reviewing the data,… Read more

For small to medium law firms, your brand may be deeply personal. For solo firms, your brand is often you. But how do you communicate who you or your firm are to the world, or even just to the potential clients that matter? Building a law firm brand that stands out online is no easy… Read more

A decade ago ranking first is search with your law firm was still challenging, but at least the goal was simple. You wanted to be in that number one spot. Now, it’s a lot more complicated. First came the featured snippet which could rank above the number 1 spot and even above search ads. For… Read more

Finding success as a small law firm is often about finding your niche. This could mean a practice area or even targeting a subset of clients within a practice area. Finding success online as a small firm is no different. You have to develop your niche and capture the right audience by performing the right… Read more