Analytics

Tracking performance is the key to success. Google Analytics provides the tools and solutions that you need to track important website metrics. Law firms that hope to improve their online visibility and attract more potential clients may want to learn more about how key Google Analytics metrics can help you better understand your website traffic,… Read more

Optimizing and improving your law firm’s conversion rates is the best way to not only get more clients but to improve the quality of your clients. Conversion rate optimization is one of the most important factors to your law firm’s growth. Making small tweaks to your site (and more importantly, the right things) could help you turn those visitors into more valuable clients and more growth for your law firm.  Read more

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more

What goals should I be implementing in Google Analytics (GA) for my law firm? Do I have the right conversion goals set up? These might sound like silly questions if you’re not new to Google Analytics, but surprisingly, many law firms aren’t tracking everything they should be or they don’t have things set up correctly. Read more