No thought-leadership fluff. No listicles recycled from 2019. Just current, specific takes on what’s working in legal SEO and marketing, written for attorneys who want to understand what’s actually happening with their online presence.
Just when the legal marketing community adjusted to AI Overviews changing the dynamics of organic search, Google decided to bring the exact same underlying technology to paid advertising. The digital acquisition sandbox is experiencing a massive structural shift. Google has begun testing AI-generated summaries directly within Search Ads. According to reports tracked by search analysts,…
Just when the legal marketing community adjusted to AI Overviews changing the dynamics of organic search, Google decided to bring the exact same underlying technology to paid advertising. The digital acquisition sandbox is experiencing a massive structural shift. Google has begun testing AI-generated summaries directly within Search Ads. According to reports tracked by search analysts,…
It might be time to throw away the old SEO playbook from the last few years and start with something new. SEO is always changing and it is important for law firms that want to improve their online visibility to adapt to these changes and keep up. While content remains a valuable source of online…
If you ask five vendors what a law firm website costs, you’ll likely hear five different answers, ranging from $20 a month to $30,000 up front. The issue is not the price itself, but that price alone provides little insight into what you are actually purchasing. A $15,000 website can underperform a $5,000 website if…
For over a quarter of a century, the core interface of the internet looked exactly the same. You went to Google, saw a clean white page, and encountered a single, narrow rectangle. How you used it was simple. You compressed a complex, real-world problem into a handful of keywords. If a user needed a lawyer,…
It is important that law firms that employ Search Engine Optimization (SEO) strategies are able to reach potential clients in their own local areas — which requires a local element of SEO strategy. A basic local SEO strategy employs geo-based keywords to target potential clients in the immediate area and rank highly for geo-targeted search…
Most law firms find out their website has a problem the same way. Traffic drops. The phone gets quieter. Someone mentions they Googled the firm and could not find it. By that point, the damage is already done. A law firm website audit is not a once-a-year luxury. It is the diagnostic that tells you…
Artificial intelligence continues to become more and more important to how law firms do their work. It is quickly becoming a necessity to maintain a competitive advantage. AI can help improve drafting efficiency, streamline how you research, and even enhance client service offerings. But knowing which AI tool works best is often difficult, and comes…
Artificial intelligence is no longer sitting quietly on the sidelines in the legal world. This technology is becoming part of how courts operate. Around the world, we are seeing judicial systems experimenting with AI-driven tools. They have been used to speed up case management, assist judges, and streamline legal processes. However, that has sparked a…
Artificial intelligence is changing the way people communicate, work, and create content. It is also changing the kinds of evidence that show up in court. Today, AI tools can create fake videos, audio recordings, photos, and even realistic-looking screenshots of text messages. These are often called “deepfakes.” As this technology becomes easier to use, courts…
Running a solo law firm means wearing about twelve hats at once. You’re the attorney, the office manager, the business developer, and, whether you like it or not, the marketing department. So when someone tells you that you need to “optimize your digital presence,” your eyes glaze over a little. Understandable. But here’s the thing:…
Generative Pre-Trained Transformers (GPT) — like ChatGPT for example — employ Artificial Intelligence (AI) networks that use machine learning applications and OpenAI to create text, code, or other content based on user input. These platforms have become an integral part of business operations for many companies, and have become a valuable asset for law firms….
If someone visits your website at 10 pm on a Saturday and has a question about their personal injury case, what happens? For most firms, nothing. The contact form sits there. Maybe they fill it out, maybe they don’t. Maybe they bounce and call the next firm on Google. AI chat changes that equation. Here’s…