Blog

Create content for the user, not for the search engines If you’ve spent any time in the world of content marketing and search engine optimization (SEO), you’ve heard this one. And while it’s undoubtedly true, there is more to the story.  The content marketing game has changed dramatically in the past few years. What has… Read more

Every website needs some form of content. But why take the time to create content for your brand? The short answer: to provide value/answers to your clients. You know they have questions. Think about the phone calls you get asking about what to expect in the process, the time it takes to get somebody comfortable… Read more

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

The website isn’t secure. It loads slow. It breaks on mobile. The form doesn’t even work. It’s clear this law firm needs help. We call them up, excited to know we can make a real difference for their business. Then comes the immediate response.  “The website is fine. We have enough business already.” *Hangs up* … Read more

It is a hot summer day with temperatures in the low nineties. My kids have been bored during the dog days of summer and have asked for new LEGO sets and toys multiple times. I have a desire for them to be more entrepreneurial, but I didn’t want to have them do the typical lemonade… Read more

Ahh, voice search. It was going to take over the globe back in 2019. The way everyone did SEO was going to cater to voice search – after all, 50% of all searches were going to be voice searches in 2020.  As it turns out, the stat that made the rounds in SEO circles was… Read more

For the better part of 10 years, ‘content’ has emerged as an important tool to fortify, enhance, or grow your online presence. Chances are you’ve heard the phrase ‘content is king’ at about every marketing conference you’ve been to. Of course, ‘content’ has been around for a lot longer than the web or even digital… Read more

Does my law firm need a case management system? This is an interesting question and one that might be difficult to answer for some law firms. For others, it might be a painfully obvious “Yes!” while you are wondering why there is even a debate about the topic. Here are a few factors to consider when making the decision for your law firm.  Read more

If you’re a law firm struggling with low quality leads, especially those coming directly through your website or marketing efforts, you’re not alone. Many small law firms don’t have the resources to manage a large intake of inbound leads.  And even those that do have the resources, often spend a lot of time on those… Read more

Law firms utilize their websites in different ways. For some, the website is a critical cog in their lead acquisition, and they have invested effort in SEO and paid search (in addition to functionality) to make it that way. For others, the site is more of a brand legitimizer for potential clients who come in… Read more

Contact forms on law firm websites aren’t something new. Every firm has them, and most will tell you that the value behind them isn’t extraordinary. In fact, on average 74% of leads from a law firm’s website are generated from calls, text messages, or chat. And most firms will also tell you that the quality… Read more

In the modern business environment, we increasingly see firms using a complex web of tools and systems to gain efficiencies. It is a trend that we have seen repeated over the past few decades in multiple industries but seems only to be accelerating at breakneck speeds.  Acquisitions are rampant right now as companies look for… Read more