Blog

Investing in digital and working with vendors is often a big step with many law firms. It can be a scary thing when you’re switching from one vendor to another too; after all, there are many out there. Choosing the right law firm partner is critical because if you don’t, you could be setting up… Read more

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Stop me if you have heard this one before. You go online and spend a few hours researching a new product or service you are considering. You check industry reports and scour over online reviews. You seek out third-party insight and trusted expert advice as you determine what is the right offering for you. This… Read more

My first experience with inbound lead response time came in 2010 when I started my professional career as a consultant in the automotive industry. At that time, car dealerships were going through a transformation in regards to their marketing spend. Internet leads were becoming all the rage and a vital component to any successful dealership…. Read more

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more

Create content for the user, not for the search engines If you’ve spent any time in the world of content marketing and search engine optimization (SEO), you’ve heard this one. And while it’s undoubtedly true, there is more to the story.  The content marketing game has changed dramatically in the past few years. What has… Read more

Every website needs some form of content. But why take the time to create content for your brand? The short answer: to provide value/answers to your clients. You know they have questions. Think about the phone calls you get asking about what to expect in the process, the time it takes to get somebody comfortable… Read more

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

The website isn’t secure. It loads slow. It breaks on mobile. The form doesn’t even work. It’s clear this law firm needs help. We call them up, excited to know we can make a real difference for their business. Then comes the immediate response.  “The website is fine. We have enough business already.” *Hangs up* … Read more

It is a hot summer day with temperatures in the low nineties. My kids have been bored during the dog days of summer and have asked for new LEGO sets and toys multiple times. I have a desire for them to be more entrepreneurial, but I didn’t want to have them do the typical lemonade… Read more

Ahh, voice search. It was going to take over the globe back in 2019. The way everyone did SEO was going to cater to voice search – after all, 50% of all searches were going to be voice searches in 2020.  As it turns out, the stat that made the rounds in SEO circles was… Read more

For the better part of 10 years, ‘content’ has emerged as an important tool to fortify, enhance, or grow your online presence. Chances are you’ve heard the phrase ‘content is king’ at about every marketing conference you’ve been to. Of course, ‘content’ has been around for a lot longer than the web or even digital… Read more