Blog

Civille entered the legal space to do what so many attorneys try to do — help people. One way we noticed we could do exactly that was by shouting out some of our favorite causes that tip the scales toward justice.  Enter: Civille Pro Bono. And for the first Civille Pro Bono article, we would like… Read more

Getting started is the hardest part. It’s easy to overthink what to create. The easiest way to get started is to: think like your customer/prospect. Heck, you can even ask them directly. Most of marketing is understanding your customers enough to effectively communicate with them.  What does your team know about your industry that would… Read more

As people continue to search for (and find) everything they need on the internet, a well-designed site is as important as ever. Since you aren’t able to sell your services in person to everyone who finds you online, your site acts as a surrogate, making your pitch in your place. And if you have a… Read more

Investing in digital and working with vendors is often a big step with many law firms. It can be a scary thing when you’re switching from one vendor to another too; after all, there are many out there. Choosing the right law firm partner is critical because if you don’t, you could be setting up… Read more

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Stop me if you have heard this one before. You go online and spend a few hours researching a new product or service you are considering. You check industry reports and scour over online reviews. You seek out third-party insight and trusted expert advice as you determine what is the right offering for you. This… Read more

My first experience with inbound lead response time came in 2010 when I started my professional career as a consultant in the automotive industry. At that time, car dealerships were going through a transformation in regards to their marketing spend. Internet leads were becoming all the rage and a vital component to any successful dealership…. Read more

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more

Create content for the user, not for the search engines If you’ve spent any time in the world of content marketing and search engine optimization (SEO), you’ve heard this one. And while it’s undoubtedly true, there is more to the story.  The content marketing game has changed dramatically in the past few years. What has… Read more

Every website needs some form of content. But why take the time to create content for your brand? The short answer: to provide value/answers to your clients. You know they have questions. Think about the phone calls you get asking about what to expect in the process, the time it takes to get somebody comfortable… Read more

Lead generation for the legal space isn’t something new. Whether you’re a small firm or a large firm, generating leads is important to the success of your business.  Like most industries, there has been a dramatic shift in consumer behavior over the last several years – more people than ever before are turning towards the… Read more

The website isn’t secure. It loads slow. It breaks on mobile. The form doesn’t even work. It’s clear this law firm needs help. We call them up, excited to know we can make a real difference for their business. Then comes the immediate response.  “The website is fine. We have enough business already.” *Hangs up* … Read more