SEO

Being a disability attorney can be rewarding work. Having the unique skill set to assist individuals suffering financial hardship due to their medical condition sets disability attorneys apart from many other practices.  Unfortunately, it isn’t always possible to help everyone. As you know, not everyone qualifies for disability payments, and many of the individuals applying… Read more

Take a trip around the Internet, and it’s apparent that everyone is blogging all of the time, even lawyers. Some of those lawyers are really just shouting out into the void putting their blood, sweat, and tears into words that no one will ever read. That doesn’t have to be you. Now you have two… Read more

Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm.  Read more

You made the leap to start your own law firm. With the arduous business formation process out of the way, you’re now ready to start taking on clients. But how will they find you? Referrals are great, but they aren’t enough to fill your calendar. You’ll need to show up in online search. You’ll need… Read more

SEO is important to any business, and especially to a law firm. You have to consider things like your social channels, your Google Business Profile, and all the inner workings of your website. Does your website have all its meta descriptions in place? Are you optimized for the right keywords? Does your website utilize schema?… Read more

Choosing the right law firm can be the difference between winning and losing a case. But how does someone know they are getting a trustworthy, successful law firm?  For years, we’ve been spreading the message about site design being a deciding factor for individuals researching legal representation. And this is even more true now. But… Read more

With Google, change is the only constant. Those of us that have lived in the SEO world are used to this. We learn and adjust. Last month, Google announced one of these many changes – this time a name change to one of its most influential products. Just as we’d settled in making GMB a… Read more

End of the year is always a good time to reflect on not only your accomplishments at your law firm, but things you could do better. Regardless of how successful or unsuccessful you were in 2021, it’s important to look back and start thinking about strategies and improvements as you head into the new year. This article takes a closer look at digital marketing strategies you need to focus on in 2022. Read more

If your law firm website leads are bad, it’s because your website is bad. Cause. Effect.  This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more

Getting started is the hardest part. It’s easy to overthink what to create. The easiest way to get started is to: think like your customer/prospect. Heck, you can even ask them directly. Most of marketing is understanding your customers enough to effectively communicate with them.  What does your team know about your industry that would… Read more

Our website was just redesigned in 2011.  I don’t think anyone manages our GMB.  We don’t need any more leads.  These statements are scary. And not in a Halloween-fun kind of way. Yet, we hear them all the time when auditing the online presence of law firms. Yet with every problem, there is opportunity. This… Read more

Whether you believe it or not, your website is the face of your law firm.  Regardless of how you gain more leads or clients, the majority of people are going to your website first before they contact your firm. Or in many cases, before they DON’T contact your firm.  We’ve harped on the importance of… Read more