Blog

People get divorced for many reasons, but what reasons make them choose a lawyer? Maybe you were the top search result. Perhaps you had strong Google reviews. They could have stumbled onto your website while researching divorce questions. Or they might have seen an ad somewhere on the internet. Chances are though, if they find… Read more

Building a law firm social media strategy can be an excellent way to build your online presence and connect with your target audience, especially if you’re a solo or small law firm. The challenges that many solo and small law firms face are doing it correctly, efficiently, and/or growing their following. There’s no playbook on… Read more

Being a disability attorney can be rewarding work. Having the unique skill set to assist individuals suffering financial hardship due to their medical condition sets disability attorneys apart from many other practices.  Unfortunately, it isn’t always possible to help everyone. As you know, not everyone qualifies for disability payments, and many of the individuals applying… Read more

Take a trip around the Internet, and it’s apparent that everyone is blogging all of the time, even lawyers. Some of those lawyers are really just shouting out into the void putting their blood, sweat, and tears into words that no one will ever read. That doesn’t have to be you. Now you have two… Read more

Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm.  Read more

You made the leap to start your own law firm. With the arduous business formation process out of the way, you’re now ready to start taking on clients. But how will they find you? Referrals are great, but they aren’t enough to fill your calendar. You’ll need to show up in online search. You’ll need… Read more

SEO is important to any business, and especially to a law firm. You have to consider things like your social channels, your Google Business Profile, and all the inner workings of your website. Does your website have all its meta descriptions in place? Are you optimized for the right keywords? Does your website utilize schema?… Read more

Choosing the right law firm can be the difference between winning and losing a case. But how does someone know they are getting a trustworthy, successful law firm?  For years, we’ve been spreading the message about site design being a deciding factor for individuals researching legal representation. And this is even more true now. But… Read more

I have a “love/hate” relationship with my lawn. I love that I have a place where my kids can play and enjoy family backyard barbecues, but it has been a painful process to get it to a usable state. Over the course of a few years, I battled a few different challenges. They ranged from… Read more

Optimizing and improving your law firm’s conversion rates is the best way to not only get more clients but to improve the quality of your clients. Conversion rate optimization is one of the most important factors to your law firm’s growth. Making small tweaks to your site (and more importantly, the right things) could help you turn those visitors into more valuable clients and more growth for your law firm.  Read more

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

With Google, change is the only constant. Those of us that have lived in the SEO world are used to this. We learn and adjust. Last month, Google announced one of these many changes – this time a name change to one of its most influential products. Just as we’d settled in making GMB a… Read more