Blog

Making your estate planning firm stand out and different online (in a highly competitive landscape) is important. And while this may sound like a difficult challenge, it doesn’t have to be. Making tweaks and additions to your online presence and your estate planning digital marketing strategies can go a long way in making you stand out above the crowd. And more importantly, growing your estate planning law firm.  Read more

You made the leap to start your own law firm. With the arduous business formation process out of the way, you’re now ready to start taking on clients. But how will they find you? Referrals are great, but they aren’t enough to fill your calendar. You’ll need to show up in online search. You’ll need… Read more

SEO is important to any business, and especially to a law firm. You have to consider things like your social channels, your Google Business Profile, and all the inner workings of your website. Does your website have all its meta descriptions in place? Are you optimized for the right keywords? Does your website utilize schema?… Read more

Choosing the right law firm can be the difference between winning and losing a case. But how does someone know they are getting a trustworthy, successful law firm?  For years, we’ve been spreading the message about site design being a deciding factor for individuals researching legal representation. And this is even more true now. But… Read more

I have a “love/hate” relationship with my lawn. I love that I have a place where my kids can play and enjoy family backyard barbecues, but it has been a painful process to get it to a usable state. Over the course of a few years, I battled a few different challenges. They ranged from… Read more

Optimizing and improving your law firm’s conversion rates is the best way to not only get more clients but to improve the quality of your clients. Conversion rate optimization is one of the most important factors to your law firm’s growth. Making small tweaks to your site (and more importantly, the right things) could help you turn those visitors into more valuable clients and more growth for your law firm.  Read more

Your law firm’s website is easily one of the most important pieces to your business. It’s your virtual billboard, your virtual receptionist, and so much more. Having a solid website should be at the top of your list when it comes to your digital presence.  Making a solid website successful, on the other hand, has… Read more

With Google, change is the only constant. Those of us that have lived in the SEO world are used to this. We learn and adjust. Last month, Google announced one of these many changes – this time a name change to one of its most influential products. Just as we’d settled in making GMB a… Read more

A website is an important part of any business. For law firms, your website serves multiple purposes. It’s your virtual billboard or front door. Your site is where first impressions are made and more often than not, where they can be lost. It’s where customers and potential customers alike go to find information and resources…. Read more

Civille was born in January 2021. But we didn’t come into the world completely green (teal?) in the legal space. Prior to 2021, we had some experience and connections in legal but weren’t solidly committed to entering it. That changed as 2021 kicked off as we went all-in. Almost a year later, it’s amazing how… Read more

End of the year is always a good time to reflect on not only your accomplishments at your law firm, but things you could do better. Regardless of how successful or unsuccessful you were in 2021, it’s important to look back and start thinking about strategies and improvements as you head into the new year. This article takes a closer look at digital marketing strategies you need to focus on in 2022. Read more

If your law firm website leads are bad, it’s because your website is bad. Cause. Effect.  This is not the time to talk around the issue and make the case (excuse) that you are a “different” type of firm that doesn’t need good website leads. We’ve heard it all. You work off of referrals. You… Read more